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Content Marketing With WordPress – Using Infographics

This tutorial is part of a series of tutorials we provide on content marketing and web content creation!

We recommend subscribing to our FREE content creation course for more information, tips, methods, and strategies on ways to create great content for your website or blog.

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Content Marketing With WordPress – Using Infographics

In this series of tutorials on content marketing, we continue exploring different content types and formats that you can use to increase exposure online for your business and drive more traffic to your website.

In this tutorial, we look at incorporating the use of infographics into your content marketing mix.

To learn more about adding images to WordPress, see the tutorial below:

About Infographics

An infographic (information graphic) is an ideal way to share complex statistics and information in an easy to read graphic format.

Infographics are useful, if, for example, you create a research-filled report or, you want to share complex information with a broader audience. Great infographics have the potential to get shared virally and can help drive a lot of traffic to your site.

So, what content should you put on an infographic?

First, you want to identify the topic of your infographic. In addition to finding a topic that appeals to your target audience, you want a topic that provides a lot of research data and statistics, and you want data from a reputable source.

Here are some reputable and trustworthy places to look online for data and statistics:

Some of the types of data that display well on infographics can be uncovered by asking questions such as:

How many?

For example:

How much?

For example:

What percentage?

For example:

What’s the average?

How long?

Once you have a list of questions and trustworthy places where you can find the answers, the next step is to make sure that you can represent this information in as concise a manner as possible. Basically, you want to be able to create a chart with few words and numbers to match.

For example, if you wanted to create an infographic showing the life expectancy of pet birds, your list could look something like this:

You also want to collect any fun, surprising and unusual data about your topic that would surprise or at least raise eyebrows in your audience (e.g. did you know that Macaws can outlive their owners? Macaws can live 100+ years.)

Having really surprising and interesting data is one of the key ingredients that can make an infographic get shared around virally.

After gathering all of your information, check your data thoroughly. The last thing you want to have is an infographic “fail” that goes viral because it contains wrong (or worse, ridiculous) data. For example, while researching the life expectancy of birds, I came across a site stating that the average lifespan of a swan is 102 years. While there is a seemingly reliable record from a zoo that shows that one individual swan lived to 102 years, this is extreme – swans live on average between 20-30 years.

Once you’ve gathered everything you need for your infographic, the last step is to decide on the design. How you assemble your data visually is extremely important.

The whole point of the infographic is to present information in as visually exciting a manner as possible. You might decide to use a graphic element to draw attention to the text, or use it to represent the data itself.

For example, in the infographic dealing with the life expectancy of birds, you could use different silhouettes for each bird, where the longer the life expectancy of the bird, the larger the silhouette would show, represented proportionally when compared to the lifespan of other birds. Also, you could group different life expectancy ranges using different colors (e.g. “red” for birds that live less than 10 years, yellow for birds that live between 10 and 20 years, and green for birds that live more than 20 years.)

You could then arrange all of the silhouettes in an exciting way (e.g. all of them perched on different branches of a giant tree occupying the center of the graphic), with the type of bird and age expectancy displayed next to each silhouette.

The last important element of your design, is to create a catchy title or headline for your infographic (e.g. “Will Your Pet Bird Outlive You?”)

When representing your data visually, you want your reader’s imagination to get “fired up” so they can really understand your message. Here are some ideas for representing data in a visually exciting way:

Use the same type of comparisons if talking about size (big or small, tall or short), speed (fast, slow), populations (dense, sparse), and so on.

There are many ways to represent data in an infographic. Your design needs to be interesting and memorable, but it really will depend on the topic.

Infographic Resources

These resources can help you brainstorm ideas for creating your own infographics:

Once you have done all your planning, the last step is to create your infographic.

You can use image editing tools like Adobe Photoshop and Adobe Illustrator to create infographics, as long as you also have a large collection of graphic elements like icons, charts and other elements to help you save time. If not, you can get a graphic designer to create the infographic for you or choose from a number of free or low-cost infographic creation tools available online.

Here are some infographic tools you can check out:

Additionally. check these unusual infographic creation sites and tools:

Kudani

(Create professional infographics with Kudani)

Kudani is a complete content marketing tool that lets you create professional infographics and integrate these with keyword research, curated content, social media promotions, plus manage workflows and schedule content production.

To learn more about Kudani, visit the site below:

Summary

A picture is worth a thousand words. Infographics are a great way for readers to absorb information. Great infographics are also many times more likely to be shared around online than articles.

Action Step

Set a goal that you will commit to creating at least one infographic for your business. You will see that the process is fun and the finished product can help drive new traffic to your website. Once you have created your infographic, make sure to post it on your blog and on sites like Pinterest and Facebook.

In the next tutorial, we’ll explore the use of podcasting as content for your WordPress site or blog.

To learn more about using podcasts as content, see the tutorial below:

(Source: Pixabay)

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