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Grow Your Medical Or Healthcare Business Online With WordPress

Grow Your Medical Or Healthcare Business Online With WordPress

Medical practitioners today are facing difficult challenges brought about by the digital economy.

Challenges Medical Services Providers Face Online

Today, more than ever, businesses in the health and medical sector must work harder than ever to remain competitive. Not only do you have to maintain an active presence in the community your business serves, you must also develop and maintain an active presence online. This includes having an effective website and searching for smarter ways to promote your practice online.

In addition to spending dollars in offline marketing, you will probably find (if you haven’t already) that in order to remain competitive, increasingly larger amounts of their budget will need to be directed towards developing and maintaining a website that will drive clients, engage users, outperform the competition in search engines and social media, and help increase your marketing reach online.

This means that your site not only has to look great, your pages have to be fast-loading, and your website layout has to be easy to navigate, but even more importantly, the needs of your website may change in time and sections may need to be updated frequently. This requires a well-developed web and content management strategy.

Another problem that health providers face (as do most other businesses for that matter), is that your site has an average of 30 seconds to provide users with what they are searching for or they will look elsewhere.

“Websites have evolved into central information hubs where service information is still present but enhanced with web portals, hyperlinks to state and federal sites, and a variety of free tools.”

Michael Alter, http://www.accountingweb.com/technology/accounting-software/tips-for-improving-your-website

Online Opportunities For Medical And Health Services

As well as facing a number of challenges, there are also loads of online opportunities available for businesses in the medical or health-related sector that are willing to evolve to meet the challenges of the online economy and can think progressively when it comes to improving their online marketing skills.

This guide will help you uncover new ways to attract and engage more visitors and improve your online results.

As well as providing tips and information on cost-effective ways to improve your medical or health business online, we also focus on the benefits and advantages of using the WordPress Content Management System (CMS) to power your medical website or blog.

To learn more about the benefits and advantages of using the WordPress Content Management System, see these articles:

Useful Tips For Improving Your Medical Site

In this section we’ll show you ways to improve your medical or health website and get better results. We will look at what web pages you need, what content works best, your layout and navigation, etc.

If you need additional information about website planning, go here: Planning A Web Site - A Practical Blueprint For Non-Technical Business Owners

Your Web Pages

Professional websites need some essential pages. Let’s go over these.

Products And Services Page

You need to include a page that explains your services and products. Depending on which area you specialize in, this page could list services such as:

Make sure to list all of the services you provide, not just the ones you specialize in. Educate your visitors about what these services do and why they should book an appointment with you.

Who We Are

This page needs to describe your business and what your business stands for, its unique approach, causes supported, etc.

It should list any awards, accreditations, certifications, recognitions, publications, associations, etc., that you can use to promote your services and to position yourself above similar service providers.

(List all of your awards recognitions, accreditations, certifications, publications, associations, etc. in the About page. Image sourced from: squaremedical.com.au)

Our Team

Are you searching for inexpensive ways to grow your business online? Then one of the things you can do, is help visitors get to know, like and trust your organization better.

Your business needs to be relatable. A great way to do that is to have a page that introduces your staff members. It should include a photo and a mini biography. Since most visitors are probably not well-versed in health terms your descriptions should tell who they are and what they specialize in. It should also explain what those specialties mean. This page can also include social buttons that will allow your visitors to follow some of your staff members on their social networks.

In this page, don’t be afraid to humanize your people with personal stories, hobbies, etc., but make sure to highlight each team member’s qualifications, why they are an asset to your team, and more importantly, how they can help add value to your clients’ business.

(Make sure to add a ‘meet the team’ page. Screenshot image sourced from: southperthchiro.com.au)

If you need help how to add an easy-to-maintain list directory of staff members to WordPress using a free plugin, see this step-by-step tutorial: How To Easily Add A Simple Employee List On Your WordPress Site Without Editing Code


List any job or career opportunities available within your clinic. It should include training, benefits, professional development, etc. You can include information about career opportunities in the medical or health industry.

Also include a positions available section in this page. If there are no positions currently available, consider inviting people to return periodically to this page, subscribe to your newsletter, follow you on social media, etc.

Testimonials And Case Studies

Case studies and reviews from clients are a great way to attract potential clients and showcase your services. By adding a page with testimonials from past clients and case studies, you are also helping to establish social proof online.

(Add a web page with testimonials and case studies. Image source: arrowsmiledental.com)

We have written extensively on using testimonials, case studies and reviews get better results online. To learn more about this go here: Discover How To Turn More Visitors Into Qualified Leads With Awesome Testimonials

Contact Page

Having a contact page is essential.

Your contact page should include the following:

If your business operates out of different areas you should make that clear when showing the address and contact info.

Consider also including links to an FAQ section, useful pages, booking form, support area, newsletter, blog, etc.

Add A Medical-Related Blog

A blog can be a very powerful marketing tool. Blogs typically comprise of a content management system that allows you to easily promote your business using content such as the latest news, updates, educational articles and tutorials, opinions on current topics, how-to videos, webinars, etc.

If you already have an established medical site, then consider adding a WordPress-powered blog to promote your organization.

If you don’t have a website yet, or if your existing site is hard to keep updated with new content or not delivering you the results you want, then WordPress can become both your website and your blog.

Very few businesses know that WordPress can turn your web presence into an automated traffic-generation system that can help begin attracting web traffic to your web site, simply by publishing new content to your website on a consistent basis.

(WordPress can automate your traffic generation)

Go here to learn more:

Legal Pages

It’s vitally important for professional businesses to make sure they have a compliant website. This is not only important for establishing trust and credibility with prospective clients, but also to ensure that you are not breaking any local, regional or federal laws or regulations wherever you practice.

Depending on what services you provide, adding the following legal pages to your site will help you stay out of legal hot water with most regulatory authorities, third-party service providers (e.g. Facebook), and other potential sources of threats and legal inconveniences:

If you want to learn more about adding legal pages to your site, see this article: The Importance Of Adding Legal Pages To Your WordPress Site

Improving The Content On Your Site

In today’s globally competitive economy, the sooner you begin publishing great content on your site, the sooner you will begin to differentiate yourself from the competition.

By committing to providing great content with information, advice and tips, you will get your readers to share your information and come back for more. Publishing content is a great way to educate your visitors and prospective clients about your business and services.

For example, if you provide products or services that help people manage their weight, then some of the areas you can cover as content on your site:

You can also create a series of educational articles that will help your prospective clients gain a better understanding of your medical or health-related services, by explaining benefits, procedures, terminology, etc.

Use the same keywords and terminology in your content that readers will be searching for.

We recommend subscribing to our Content Marketing Email Training Series. You will receive regular training emails with easy-to-digest information and practical tips that will teach exactly how to drive more traffic to your website or blog, save money creating useful content that will add value to your visitors and grow your business online using content. It’s not only a great course with loads of useful information, it’s also 100% FREE!

Improve User Experience

Improving your website’s user experience (known as UX) helps keep visitors coming back and engaging with your site. This section will show you ways you can improve visitor engagement and UX.

Syndicate Content Using RSS Feeds

An RSS feed provides lots of benefits for your business.

If you provide information that adds value to others, other sites may want to syndicate your content to their visitors.

Some of the benefits of having other businesses syndicate your content, include:

There are also benefits to providing valuable information on your site from other sites, such as the fact that you don’t have to write, manage or update the content.

To find RSS feeds with loads of useful content just search online for relevant government departments or key industry bodies.

Below we have listed a few feeds containing useful information that you could add to a medical-related site:

You can also just search online for general RSS feeds, e.g. “medical rss feeds” or search for feeds on specific areas, e.g. “pharma industry rss feeds”, “dermatology rss feeds”, “psychology rss feeds”, etc.

(RSS feeds can help to improve your health-related site’s user experience.)

Provide Forms

Adding checklists and charts to your site is a great way to help increase user engagement and add value to your audience. They can provide users with step-by-step instructions and resources to complete necessary steps. Checklists and charts are great educational tools.

Forms, charts and checklists could cover areas such as:

Add Online Tools

Providing useful online tools, gadgets and applications on your site can help increase visitor engagement and significantly add value to your visitors. Health-related calculators, for example, are useful tools for your website. Other tools can include things like nutritional tools, or even recipes.

In the next section, we discuss a number of online tools you can use in your health site using WordPress plugins and themes that improve your search engine optimization, increase user engagement and generate more visitors to your business.


This is the end of part one.

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"I have used the tutorials to teach all of my clients and it has probably never been so easy for everyone to learn WordPress ... Now I don't need to buy all these very expensive video courses that often don't deliver what they promise." - Stefan Wendt, Internet Marketing Success Group