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Website Planning Process – Part 3

Are you thinking about taking your business online?

Then this article on website planning is for you.

Note: This section continues from the previous article where we take you step-by-step through the process of planning your business website.

A Basic Guide To Website Planning – Part 3

In Part 1 of this article, we looked at the following areas of the website planning process:

(Website Planning Process)

You’re almost done with your initial website planning work. In this phase of the site planning process, we are going to set up an initial publishing schedule for your content, define what kinds of content you are going to create for your website, and decide who will do what on your website.

Step 8 – Creating Your Blogging Or Content Publishing Schedule

You should be publishing content regularly in order for your business to grow online. A content publishing system is the most productive and effective way to plan, schedule, and track your content creation and publishing process.

(Create your blog or content publishing schedule)

Now that you have created an initial list of content ideas, the next step is to set up an initial blogging or content publishing schedule.

Although this step may not seem to be related to the web site building process, as you go through the process of creating a content publishing schedule and then thinking about what types of content you will need and who will manage your content production and publishing areas (see Steps 9 and 10 below) will help you understand what type of additional services and resources you will need once your website has been created.

Tips For New Website Owners:

Tip #1 – Publish Consistently

Publishing quality content to your website or blog on a regular basis is vitally important for building an online audience and improving your site’s search engine rankings and results.

This is the step where you are actively marketing and promoting your business through content, and so it’s essential that you develop a habit of creating and publishing content about your business regularly.

For example, make a commitment to publish a new post each week or fortnight to your website or blog. Decide on a specific weekday and the time of day that you will sit down to create your articles. Allow one to two hours to create and publish (or schedule for publishing) each post.

Now, commit to making this into a regular habit. Monitor this commitment and if you need, fine tune your content scheduling accordingly.

Remind yourself when you sit down to write your content that you are investing in your business.

Tip #2: Use Content Scheduling Tools

If you plan to publish content regularly (and you should!), having content scheduling tools can help keep your content creation workflow organized.

You can use simple spreadsheet-based Editorial Templates to help you schedule and track your content publishing, or use a plugin.

Spreadsheet-Based Editorial Templates

You can keep things simple and schedule your content creation using a spreadsheet program …

(Content planning template created with a spreadsheet)

Use the master spreadsheet to plan your content creation and publishing schedule. For example, you can add the following columns to your spreadsheet:

You don’t need all of the above columns. You can keep it simple by creating a basic spreadsheet containing just these essential columns:

If you would like to create an Editorial Calendar to help you plan new content every month, just search online for “free editorial calendar” or download a free calendar template from WinCalendar.com

(WinCalendar – Calendar maker)

WordPress Editorial Scheduling Plugins

If you want to manage your content scheduling directly from WordPress, here are some useful plugins for managing your content scheduling you can install:

Editorial Calendar – WP Editorial

(Editorial Calendar – WP editorial plugin)

Editorial Calendar is a Free WordPress plugin that allows you to see all your posts and drag and drop them to manage your site.

The Editorial Calendar gives you an overview of your scheduling and when each item will be published. You can drag and drop to move posts, edit posts inside the calendar and manage your entire blogging schedule.

(Editorial Calendar. Screenshot source: plugin website)

To learn more about this plugin, visit this site:

Edit Flow – Plugin For WordPress

(Edit Flow – WordPress editorial plugin)

Edit Flow is a modular editorial workflow plugin that lets you collaborate with your editorial team right inside WordPress.

Key features of this plugin include:

(Edit Flow – Editorial plugin for WordPress. Screenshot source: Edit Flow plugin website)

For more information about this useful plugin, visit this website:

Oasis Workflow

(Oasis Workflow)

Oasis Workflow is a powerful feature-rich plugin that lets you automate any editorial workflow process using a simple, intuitive graphical user interface (GUI).

Some of the many useful features of this plugin include the ability to configure your work flow using a visual workflow designer and simple process/task templates.

(Oasis Workflow. Screenshot source: Oasis Workflow plugin site)

It also offers role-based routing definitions, lets users view their current assignments and sign off on their tasks once assignments are completed, process history for auditing purposes, task reassignment, due date and email reminders to help you to publish your articles on time, and an out of the box editable workflow to help you get started.

Oasis Workflow also has a “Pro” version that includes additional functionality, such as allowing you to create multiple workflows, copy workflow and copy steps, autosubmit, revise published content and much more.

To learn more, go here:

Step 9 – Define What Type Of Content You Will Publish

(What kind of content are you going to publish on your website or blog?)

Once you have set up a content creation schedule, the next step is to establish what type of content you will create for publishing on your site.

Are you planning to publish articles, videos, audios, interviews, product reviews, multimedia presentations, etc.?

Knowing what types of content you intend to create for your website is useful because this helps you understand what other technologies and resources you will probably need to purchase or budget for to create your content. This could include purchasing video screen capture software for videos and multimedia presentations, slideshows, etc.

Step 10 – Assigning Responsibilities

(Who is going to be accountable for all aspects of your site?)

The final step in the web site planning process is to decide who will be responsible for various aspects of your website and content and assign these to your human resources, or consider outsourcing.

There are many roles and responsibilities involved in running a professional site or blog.

When completing this step, ask yourself the following questions:

Who will manage each of the areas of your website?

Depending on the resources you have available, it could be just one person doing everything (e.g. you), or a small team of people who also have to juggle other areas of your business, and perhaps even some outsourced help.

If you don’t know the answer to the above questions before getting your website built, you could end up spending a lot of time and money on a tool that will not only not help you grow your business, but cost even more of your valuable money and time.

Tip: Don’t Focus On People When Assigning Responsibilities, Focus On Processes

Document or flowchart exactly who will do what in terms of looking after the processes involved in managing your website and content creation.

Focus on documenting which roles should be responsible for the processes involved before assigning names to responsibilities or making people in your organization accountable for managing these. This will help you understand how much responsibility and work is involved in each part of the process, explain why you are asking people to take on additional responsibilities, and assist you in planning the allocation of resources accordingly.

Congratulations! You have completed all the steps of the site planning process. You are now ready to start looking at options for getting your website built.

(Source: Pixabay)

Hopefully, now you have a better understanding of the website planning process and how WordPress can help you grow your business online. If you need information or assistance with any aspects of web marketing, see the other posts we have published on this site or contact us.

Please consider subscribing to this site, as we plan to add lots more content, resources and practical business tips on how to develop and implement a successful web site marketing strategy.

Additional images: Blogging, Laptop, Workstation, Business Startup.


"I love the way your email series "Infinite Web Content Creation Training Series" is documented and presented. It is very absorbing and captivating. The links and tutorials are interesting and educational. This has motivated me to rewrite my content following the concepts I am learning from the email series." - Mani Raju, www.fortuneinewaste.com


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