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Website Planning Process – Part 3

Are you thinking about taking your small business online?

Then this detailed guide to website planning is for you.

Note: This is Part 3 of the article where we provide essential information related to planning a new web presence.

The Website Planning Process – Part 3

In Part 1 of this article, we’ve covered the following areas of the website planning process:

(The Website Planning Process)

You’re almost there with the initial website planning work. In this phase of the planning process, we are going to set up an initial publishing schedule for your website, establish what kinds of content you are going to create for your site, and decide who is going to do what on your site.

Step 8 – Your Blogging Or Content Publishing Schedule

You need to publish content regularly in order for your digital presence to grow. A content publishing system is the most productive and effective way to plan, schedule, and track your content creation and publishing process.

(Your blogging or content publishing schedule)

Once you have created an initial list of content ideas, the next step is to set up an initial blog or content publishing schedule.

Although this step may not seem to be connected to getting your web site built, as you go through the process of creating your content publishing schedule and then thinking about what types of content you need and who will be responsible for managing all of this (see Steps 9 and 10 below) will help you understand what type of additional services or resources your business will need to have in place as soon as your site has been created.

Content Scheduling Tips:

Tip #1 – Be Consistent

Adding fresh content to your site on a consistent basis is essential for building an online readership and for helping your site’s search engine rankings and results.

This is the step where you are actively marketing and promoting your business with content, and so it’s crucial that you develop a habit of creating and publishing content about your business regularly.

Start by making a commitment to publish a new post each week or fortnight to your site. Decide on a specific day of the week and time that you will sit down to create your post. Allow one to two hours to create and publish (or schedule for publishing) each post.

Now, commit to turning this into a regular habit. Monitor your activity and if necessary, readjust your schedule accordingly.

Remind yourself when you sit down to write your content that you are investing in your business.

Tip #2: Content Scheduling Tools

If you plan to publish content to your website or blog regularly (and you should!), having content scheduling tools can help keep your content creation workflow organized.

You can use simple spreadsheet-based Editorial Templates to help schedule and track your content creation, or use a plugin.

Spreadsheet-Based Editorial Templates

You can easily create a simple editorial content master template to help you schedule your content creation using any spreadsheet program …

(Blog content template created with a spreadsheet)

Use this master spreadsheet to plan your content production and publishing schedule. For example, in your spreadsheet, you can create the following columns:

You don’t need to have all of the above columns. You can keep it really simple by creating a basic spreadsheet containing just these essential columns:

If you want to create an Editorial Calendar for help planning your monthly content, you can search online for “free monthly calendar template” or download a free calendar template from WinCalendar.com

(WinCalendar – Calendar downloads)

WordPress Editorial Scheduling Plugins

If you want to work directly from WordPress, here are some useful plugins for managing your content scheduling you can use:

Editorial Calendar – Plugin For WordPress

(Editorial Calendar – Editorial plugin for WordPress)

Editorial Calendar is a Free plugin for WordPress that allows you to see all your posts and drag and drop them to manage your site.

The Editorial Calendar gives you an overview of your scheduling and when each post will be published. You can drag and drop to move posts, edit posts right inside the calendar and manage your entire blogging schedule.

(Editorial Calendar. Screenshot source: Editorial Calendar site)

To learn more about this useful content management plugin, visit this website:

Edit Flow

(Edit Flow – WP editorial plugin)

Edit Flow is a modular plugin that allows you to collaborate with your editorial team right inside WordPress.

Some key features of the plugin include:

(Edit Flow – WordPress plugin. Image source: plugin website)

To learn more, go here:

Oasis Workflow

(Oasis Workflow)

Oasis Workflow is a powerful feature-rich WP plugin that lets you automate your WordPress editorial workflow using a simple and intuitive graphical user interface (GUI).

Some of the many useful features of Oasis Workflow include the ability to configure your workflow using an easy drag and drop designer interface and simple process/task templates.

(Oasis Workflow. Image source: Oasis Workflow plugin website)

This plugin also offers role-based routing definitions, lets users view their current assignments and sign off on their tasks once assignments are completed, process history for auditing purposes, task reassignment, due date and email reminders to help you to publish your articles on time, and an out of the box editable workflow to help you get started.

The plugin also has a “Pro” version that includes additional functionality, such as allowing you to set up multiple workflows, copy workflow and copy steps, auto submit, revise published content and much more.

For more information, visit the plugin site here:

Step 9 – Establish What Type Of Content You Are Going To Publish

(What kind of content is going to be published on your site?)

After setting up your schedule for creating content, the next step is to decide what kind of content you are going to create to post on your website.

Do you plan to publish articles, videos, audios, interviews, product comparisons, downloadable PDF reports, etc.?

Knowing what types of content you intend to create for your website is useful because this helps you understand what other tools and resources you may need to purchase or budget for in order to create the content. This could include buying video screen capture software for videos and multimedia presentations, slideshows, etc.

Step 10 – Assigning Roles And Responsibilities

(Who is going to manage all aspects of running your website?)

The last step in your web site planning process is to decide who will be responsible for various aspects of your site and content and assign these to your human resources, or consider outsourcing.

There are many roles and responsibilities involved in running a busy web site or blog.

When completing this step, ask yourself the following questions:

Who is going to be responsible and accountable for running all of the different aspects of your website or blog?

Depending on your situation, it may be just one person doing it all (i.e. you), or a small team of people who also have to juggle other areas of your business, or perhaps even some outsourced help.

If you don’t know the answer to the above questions before getting your website built, you could end up spending a lot of time and money on a tool that will not only not help you grow your business, but cost you valuable money and time.

Tip: Focus On Processes, Not People When Assigning Responsibilities

Document or flowchart exactly who will do what in terms of managing your website and content creation.

Focus on documenting which roles should be responsible for the processes involved before assigning names to responsibilities or making people in your organization accountable for managing these. This will help you understand how much responsibility and work is involved in each part of the process, explain why you are asking people to take on additional responsibilities, and assist you in planning the allocation of resources accordingly.

Congratulations! You have completed all the sections of the website planning process. You can now begin exploring options for getting your new website built.

(Source: Pixabay)

Hopefully, this information has given you a better understanding of the web site planning process and how WordPress can help you improve your business online. See other posts on this site or contact us for information or help setting up your website or blog.

Please consider subscribing to this site, as we will be adding lots more content, resources and cost-effective business tips on developing and implementing a successful online marketing strategy.

Additional images: Blogging, Laptop, Workstation, Business Startup.

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