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Website Planning Process – Part 3

Are you thinking about taking your business online?

Then this article on planning your website is for you.

Note: This is Part 3 of the article where we take you through the process of planning a business website.

The Website Planning Process – Part 3

In Part One of this article, we have looked at the following areas of the website planning process:

(Website Planning Process)

You’re almost done with your initial website planning work. In this phase of the planning process, we are going to set up an initial content publishing schedule, decide what kinds of content you are going to create for your website, and decide who is going to do what on your site.

Step 8 – Your Blog Or Content Publishing Schedule

You want to publish content regularly in order for your digital presence to grow. A content publishing system is the most productive and effective way to plan, schedule, and track your content creation and publishing process.

(Your content or blog publishing schedule)

Now that you have created an initial list of content ideas, the next step is to set up an initial content or blog publishing schedule.

Although this step may not seem to be related directly to the process of building your website, as you go through the process of creating your content publishing schedule and then thinking about what types of content you need and who will manage all of this (see Steps 9 and 10 below) will help you understand what kind of additional services and resources you will need immediately after your website has been built.

Content Scheduling Tips:

Tip #1 – Publish Consistently

Adding fresh content on your website or blog regularly is essential for building an online readership and improving your website’s results in search engines.

This is the step where you actively market and promote your business using content, and so it’s crucial that you create a habit of publishing content on your website regularly.

For example, make a commitment to publish a new post each week or fortnight to your website or blog. Decide on a specific weekday and the time of day that you will sit down to write your post. Allow one to two hours to create and publish (or schedule for publishing) each post.

Now, commit to turning this into a regular habit. Monitor your commitment and if you need, fine-tune your scheduling accordingly.

Remind yourself when you sit down to write your content that you are investing in your business.

Tip #2: Content Scheduling Tools

If you are going to publish content consistently (and you should!), having content scheduling tools can help keep your workflow organized.

You can use simple spreadsheet-based Editorial Templates to help schedule and track the content creation process, or use a WordPress plugin.

Spreadsheet-Based Editorial Templates

You can keep things simple and schedule your content creation using a spreadsheet program …

(Content planning template created with a spreadsheet)

Use the master spreadsheet to plan your content creation and publishing schedule. For example, in the spreadsheet, you can add the following columns:

You don’t need all of the above columns. You can keep things really simple by creating a basic spreadsheet containing only these essential columns:

If you want to create an Editorial Calendar for help planning your monthly content, just search online for “free editorial calendar template” or download a free calendar template from WinCalendar.com

(WinCalendar – Calendar maker)

WordPress Content Management Plugins

If you want to manage your content scheduling directly from WordPress, here are some useful plugins you can install:

Editorial Calendar – WordPress Plugin

(Editorial Calendar)

Editorial Calendar is a Free plugin for WordPress that lets you see all your posts and drag and drop them to manage your site.

The Editorial Calendar gives you an overview of your scheduling and when each post will be published. You can drag and drop to move posts, edit posts right in the calendar and manage your entire content publishing schedule.

(Editorial Calendar. Screenshot above taken from Editorial Calendar site)

For more details about this plugin, visit this website:

Edit Flow

(Edit Flow)

Edit Flow allows you to collaborate with your editorial team right inside WordPress.

Some key features of the plugin include:

(Edit Flow. Image source: Edit Flow site)

To learn more about this useful plugin, visit this website:

Oasis Workflow – Editorial Plugin For WordPress

(Oasis Workflow)

Oasis Workflow is a powerful feature-rich WordPress plugin designed to automate any editorial workflow process using a simple and intuitive graphical user interface (GUI).

Some of the many useful features of this plugin include the ability to configure your workflow using a visual workflow designer and simple process/task templates.

(Oasis Workflow. Screenshot source: plugin website)

It also lets you assign tasks dynamically using role-based routing, lets users view their current assignments and sign off on their tasks once assignments are completed, process history for auditing purposes, task reassignment, due date and email reminders to help you to publish your articles on time, and an out of the box editable workflow to help you get started.

Oasis Workflow also has a “Pro” version that includes additional functionality, such as allowing you to set up multiple workflows, copy workflow and copy steps, auto-submit, revise published content and more.

To learn more, visit this website:

Step 9 – Establish What Type Of Content You Will Publish

(What kind of content is going to be published on your site?)

Once you have set up a content creation schedule, the next step is to define what kinds of content you will create for posting on your website or blog.

Are you planning to publish articles, videos, audios, slideshows, product comparisons, downloadable PDF reports, etc.?

Knowing what kinds of content you intend to create for your site is useful because this helps you understand what other technologies and resources you will probably need to purchase or budget for to create your content. This could include buying video screen capture software for videos and multimedia presentations, slideshows, etc.

Step 10 – Assign Responsibilities

(Who will be responsible and accountable for all aspects of running your website or blog?)

The last step in your site planning process is to decide who will be responsible for various aspects of your website and content and assign these to your in-house resources, or consider outsourcing.

There are many roles and responsibilities involved in running a busy website or blog.

Ask yourself the following questions:

Who will manage each of the aspects of your website?

Depending on the size of your business, it may be just one person doing it all (i.e. you), or a small team of people who also have to juggle other areas of your business, or perhaps even some outsourced help.

If you don’t know the answer to the above questions before getting your website built, you could end up investing a lot of time and money on a tool that will not only not help you grow your business, but cost you valuable money and time.

Tip: Focus On Processes, Not People

Create a document (e.g. flowchart) outlining exactly who will do what in terms of managing your website and content creation.

Focus on documenting which roles should be responsible for the processes involved before assigning names to responsibilities or making people in your team accountable for managing these. This will help you understand how much responsibility and work is involved in each part of the process, explain why you are asking people to take on additional responsibilities, and assist you in planning the allocation of resources accordingly.

Congratulations! You have completed all the steps of the website planning process and are now ready to begin looking at options for getting your site built.

(Source: Pixabay)

Hopefully, now you have a better understanding of the web site planning process and how WordPress can help you get better results online. If you need information or help with any aspects of website design, see the other posts we’ve published on this site or contact us.

We also recommend that you consider subscribing to our blog, as we will be posting loads more content, resources and cost-effective business tips on developing a successful web marketing strategy.

Additional images: Blogging, Laptop, Workstation, Business Startup.


"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)


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