As we also explained, an expertly configured WordPress website is not the same thing as a professionally-configured WordPress website. An expertly configured WordPress website is a website that is not only built using the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, ease-of-use and built-in functionality of WordPress and its integration with other sites, specifically in areas like SEO, external site syndication and reporting.
(With an expertly configured WordPress website or blog, all you have to do to automatically generate more web traffic is add great content regularly!)
Once your WordPress site has been expertly configured and fully set up, all you need to do then to start driving traffic is publish great content regularly.
As outlined in Part One of this article series, the components of the automated online traffic blueprint are as follows:
In this article, we discuss the “Setup” phase of the automation process. The focus of this section is to help you understand the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
WordPress Web Traffic Blueprint – Setup Phase
If You Have No Website
If you don’t have a web presence yet, then it’s really quite simple … get WordPress!
WordPress is the most powerful, flexible, cost-effective and the easiest to use content management system on the planet. We provide many articles, tips, and tutorials about the benefits and advantages of using WordPress to grow your business online.
For example, to learn just how popular WordPress has become as a content publishing platform, see this article: Statistics And Market Share Of WordPress
After choosing to build your website with WordPress, the next step is to choose which WordPress platform you will build your web presence on.
This step is very important as there are two types of WordPress platforms you can choose from …
WordPress Self-Hosted vs WordPress Hosted
(Self-Hosted vs Hosted WordPress Site)
WordPress offers a ”hosted” and a “self-hosted” option.
WordPress.org allows you to download the full-featured WordPress application at no cost and self-host a WordPress site or blog under your own domain name. This is the “self-hosted” WordPress option.
With the “hosted option”, WordPress hosts your site for free at WordPress.com. There are, however, some limitations on what you can and can’t do with your site when WordPress.com hosts it for free.
If you are planning to build a professional business presence online and you want to set up the traffic system described here, then you should choose the “self-hosted” WordPress platform. The benefits of choosing the “self-hosted” option (WordPress.org) far outweigh those of hosting a free site at WordPress.com. You get to have full control over your web presence and avoid the limitations of the hosted option. Keep in mind that the free hosting limitations can be overcome by upgrading to a paid option, but then why not start off by hosting a WordPress site on your own domain and avoid the hassles of upgrading later?
If You Already Have An Existing Website
If you already have an existing web site, first check to see if the site has been built using WordPress.
If you need help with this step, check this article: How To Tell If A Web Site Was Built Using WordPress
If your existing website is powered by WordPress, move to the next step, and make sure that your site’s internal settings have been properly configured. We cover this step in more detail in another tutorial.
If your website runs on something other than the WP CMS platform, you will need to make some decisions.
Take a look at the simple flowchart below …
(Use this simple diagram to decide where to set up a WordPress website or blog on your domain)
Basically, you have two choices:
- Replace your existing web site so that your main website is built using WordPress, or
- Keep your existing web site and add a WordPress blog. This blog will then be used to drive traffic to your main website.
If you choose to keep your existing web site and add a WordPress-powered blog, make sure to use the self-hosted version of WordPress, which requires a domain name and web hosting, but allows you to fully configure your site’s settings and customize the design and style of your existing website using a closely-matching theme.
To use WordPress as your main website, install the software in the “root” folder of your domain (e.g. http://www.mydomainname.com).
If you already have a website, then you will want to install WordPress in a subfolder of your domain, e.g. www.mydomainname.com/blog (you can name your subdirectory whatever you want).
If you have an existing site that you don’t want to delete or replace with a WordPress site, the other option you have is to set up your WordPress site or blog on an entirely different domain.
- mydomainname.com – goes to your existing website
- myotherdomain.com – goes to your WordPress blog
Once you have set up your WordPress site, the next step is to configure its internal settings. This step is addressed in the next article in the series.
This is the end of Part 2
To read the rest of this article, click here:
- Web Traffic Blueprint Part 3 – Discover How To Create An Automated Traffic Generation Machine With WordPress
This article is part of a comprehensive article series designed to help you learn how to grow your business online cost-effectively with a WordPress-driven website and proven online marketing strategies.
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"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)