As we also explained, an expertly configured WordPress website is not the same as a professionally-configured WordPress website or blog. An ”expertly configured” WordPress site is a site that is not only powered by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and functionality of WordPress and its integration with other sites, specifically in areas like search engine optimization, external site notification and analytics.
(With an expertly configured WordPress website or blog, all you have to do is publish content regularly to automatically generate more web traffic!)
Once you have your WordPress site expertly configured and fully set up, all you need to do then is add content regularly to automatically generate more web traffic.
As outlined in Part One of this article series, the components of this automated website traffic blueprint are as follows:
In this article, we discuss the “Setup” phase of the blueprint. The focus of this section is to help you understand the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
WordPress Traffic Blueprint – Setup
If You Haven’t Got A Web Presence Yet
If you don’t have a web presence yet, it’s quite simple … get WordPress!
WordPress is the most powerful, flexible, cost-effective and easy-to-use content management system available. We provide many articles, tutorials, and tips on this site about the benefits and advantages of using WordPress to grow your business online.
For example, to see just how popular WordPress has become as a web content management system, see this article: Facts And Figures About WordPress
After making the choice to build your site with WordPress, the next step is to choose which WordPress platform you will use to run your web presence on.
This step is important as there are 2 types of WordPress platforms you can choose from …
WordPress Hosted vs WordPress Self-Hosted
(WordPress.org vs WordPress.com)
WordPress offers a ”hosted” and a “self-hosted” option.
WordPress.org lets you download the full-featured WordPress application for free and host a WordPress site or blog using your own domain name. This is the “self-hosted” WordPress option.
With the “hosted option”, WordPress will host your blog for free at WordPress.com. There are, however, some limitations on what you can and can’t do with your site when WordPress.com hosts it at no cost.
If you are planning to build a professional web presence and you want to set up the traffic system described here, then you should choose the “self-hosted” WordPress platform. The benefits of choosing the “self-hosted” option (WordPress.org) far outweigh those of hosting a free blog at WordPress.com. You can fully customize your web presence and avoid the limitations of the hosted option. Keep in mind that You can overcome the limitations of the free hosting platform by upgrading to a paid option, but then why not start off with a WordPress site hosted on your own domain and avoid the hassles of upgrading later?
If You Have An Existing Website
If you already own an existing site, check to see if your web site has been built using WordPress.
If you need help with this step, check this article: The Easy Way To Tell If Your Web Site Was Built Using The WordPress CMS Platform
If your existing website runs on the WP CMS platform, move to the next step, and make sure that your site’s internal settings have been properly configured. We cover this step in more detail in another tutorial.
If your existing web site runs on something other than WP software, you have some choices to make.
Take a look at the simple flowchart below. It will help you choose where to set up a WordPress site on your domain …
(Use this simple flowchart to help you decide how to set up a WordPress website or blog on your domain)
Basically, you have two choices:
- Replace your existing website so that your main website is built using WordPress, or
- Keep your existing site and add a WordPress-powered blog. Your WordPress blog will then be used to drive traffic to your main site.
If you choose to keep your existing web site and add a WordPress-powered blog, make sure to use the self-hosted version of WordPress, which requires your own domain name and webhosting, but allows you to fully configure your blog’s settings and customize the look and feel of your existing website using a closely-matching WordPress theme.
To use WordPress as your main website, install the platform in the “root” directory of your domain name (i.e. http://mydomainname.com).
If you have an existing website, then you will want to install WordPress in a subfolder of your domain, e.g. www.mydomainname.com/blog (you can name the subdirectory anything you like).
If you already have a website that you don’t want to delete or replace with a WordPress site, you can choose to set up your WordPress site or blog on an entirely different domain.
- mydomainname.com – goes to your existing website
- myotherdomain.com – goes to your WordPress blog
Once you have set up your WordPress site, the next step is to configure its internal settings. This step is explained in the next article in the series.
This is the end of Section Two
To continue reading, click here:
- WordPress Website Traffic Blueprint Part Three – How To Grow Your Web Visitors For Your Business Using WordPress
This article is part of an tutorial series aimed at helping business owners learn how to grow their business online and drive traffic automatically with a WordPress-driven website and proven web marketing methods.
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"I have used the tutorials to teach all of my clients and it has probably never been so easy for everyone to learn WordPress ... Now I don't need to buy all these very expensive video courses that often don't deliver what they promise." - Stefan Wendt, Internet Marketing Success Group