As we also explained, an expertly configured WordPress site is not the same as a professionally-configured WordPress website or blog. An ”expertly configured” WordPress website is a site that is not only powered by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, features and built-in functionality of WordPress and how it integrates with other services, specifically in areas like search engine optimization, external site syndication and reporting.
(With an expertly configured WordPress web site, all you have to do is add great content on a regular basis to automatically drive more traffic!)
Once your WordPress site has been expertly configured and fully set up, all you then need to do to start driving web traffic is publish great content on a regular basis.
As outlined in Part 1 of this article series, the components of this automated online traffic system are as follows:
In this article, we look at the “Setup” phase of the traffic automation process. We will help you understand the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
WordPress Traffic Automation Blueprint – Setup Phase
If You Don’t Have A Website Yet
If you haven’t got a website yet, then it’s really quite simple … get WordPress!
WordPress is the most powerful, flexible, cost-effective and the easiest to use content management system available. We provide many articles, tips, and tutorials on this site about the benefits and advantages of using WordPress to grow your business online.
For example, to see just how popular WordPress has become with businesses worldwide, see this article: Statistics About WordPress
After choosing to build your web presence with WordPress, the next step is to decide which type of WordPress platform you will use to build your web presence on.
This is important as there are 2 types of WordPress platforms available …
WordPress.org vs WordPress.com
(Hosted vs Self-Hosted WordPress)
WordPress provides users with a ”hosted” and a “self-hosted” option.
The “self-hosted” option lets you download the full-featured WordPress CMS application at no cost from WordPress.org and host a WordPress site or blog using your own domain name.
In the “hosted option”, WordPress hosts your site for free at WordPress.com. There are, however, some limitations on what you can and can’t do with your blog when WordPress.com hosts it at no cost.
If you are planning to build a professional web presence and you want to set up the traffic system described here, then you should choose the “self-hosted” WordPress platform. The benefits of choosing the “self-hosted” option (WordPress.org) far outweigh those of hosting a free site at WordPress.com. You can fully customize your web presence and avoid the limitations of the hosted option. Keep in mind that you can overcome the limitations of the free hosting platform by upgrading to a paid option, but then why not start off with a WordPress site hosted on your domain and avoid the hassles of upgrading later?
If You Have An Existing Web Site
If you already have an existing website, check if it has been built using WordPress.
If you need help with this step, check this article: How To Check If A Website Was Built With WordPress
If your existing website is a WordPress website, move to the next step, and make sure that your site’s internal settings have been properly configured. We cover this step in more detail in another tutorial.
If your existing blog was built using something other than WordPress software, you have some choices to make.
Take a look at the simple flowchart below …
(Use the above flowchart to decide where to set up WordPress on your domain)
Basically, you have two choices:
- Replace your existing website with a WordPress-driven site, or
- Keep your existing web site and add a WordPress-powered blog. This blog will then be expertly configured and used to drive traffic to your main web site.
If you choose to keep your existing website and add a WordPress blog, make sure to use the self-hosted version of WordPress, which requires a domain name and webhosting, but allows you to fully configure your site’s settings and customize the design of your existing site using a suitable WP theme.
To use WordPress as your main site, install the platform in the “root” directory of your domain name (i.e. http://mydomainname.com).
If you have a website, then you will want to install WordPress in a subfolder of your domain, e.g. www.mydomainname.com/blog (you can name the subdirectory whatever you want).
If you already have an existing site that you don’t want to delete or replace with a WordPress site, the other option you have is to set up your WordPress site or blog on an entirely different domain.
- mydomainname.com – goes to your existing website
- myotherdomain.com – goes to your WordPress site
Once you have set up your WordPress site, the next step is to configure its internal settings. This step is explained in the next article in the series.
This is the end of Part Two
To read the rest of this article, click here:
- WordPress Web Traffic Blueprint Part 3 – Discover How To Turn Your WordPress Site Into A Traffic Machine
This tutorial is part of a comprehensive series of articles designed to help you learn how to grow your business online using a WordPress website or blog and proven web marketing strategies.
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"I have used the tutorials to teach all of my clients and it has probably never been so easy for everyone to learn WordPress ... Now I don't need to buy all these very expensive video courses that often don't deliver what they promise." - Stefan Wendt, Internet Marketing Success Group