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WordPress Posts Vs. WordPress Pages Explained

For a white label version of this tutorial visit WPTrainingManual.com.

WordPress Posts Vs. WordPress Pages Explained

WordPress lets you publish information on your website using two main content types: Posts and Pages.

You can publish content online using either a Post or a Page. Also, adding content to your Posts and Pages and then managing these use almost identical features of the WordPress Content Management System (CMS).

So, if you can use either of these content types and manage these using almost the same features, what makes them different and when do you know which type to use?

This is the focus of this tutorial.

WordPress Posts vs WordPress Pages

While your readers may not care whether you publish content on your site using a Post or a Page, it’s important that you:

a) understand the main differences between the two content types, and

b) know when to use these.

Let’s start with Posts.


Most people associate blogs with content related to personal opinions, online journals or diaries, lists of tips or advice, product reviews and recommendations, news and updates, special announcements, etc.

Typically, blog entries are published using posts (i.e. a “blog post”).

Some unique features of posts include the following:

The most recent posts display first on a blog page, pushing older posts down.

How Posts Display On Your Blog Page

Posts normally display on your blog page as a list of entries with content summaries (post excerpts).

Posts normally display as entry summaries on your blog page.

When a visitor clicks on your post summary, they are taken to an individual post page, where they can then read the post or article in its entirety.

A single post page.

For a step-by-step tutorial on how to create a new Post in WordPress, go here: How To Create A New Post In WordPress

To learn how to create a blog page in WordPress, see this tutorial: How To Create A Blog Page In WordPress

Sticky Posts

“Sticky” posts display above all other post entries on your blog page.

Posts can be featured on your blog page by making them ‘sticky’.

For a step-by-step tutorial on how to create a sticky post, go here: How To Create A Sticky Post In WordPress

Where Do Posts Show Up On Your  Site?

Posts can display throughout different sections of your site, including:

For example, they can appear in your site’s monthly archive pages.

Posts can display throughout your site.

Posts also show up automatically in your WordPress RSS feed. This makes it easier for readers and other websites to syndicate your content.

Your posts automatically show up in your WordPress RSS feed.

Posts can also display a comments section below the content area, allowing your visitors or blog readers to engage with your content and leave comments and questions.

Users can engage with your content and leave comments in your posts.

Note: You can enable or disable comments on your posts. To learn more about managing comments in WordPress, see this tutorial: How To Manage Comments In WordPress

Posts can also be grouped by Categories and display on your site’s Category Archive pages. This helps you keep the content on your site organized and makes it easier for users to find related posts and for search engines to index your content.

Posts assigned to different categories display in WordPress Category archives pages.

To learn more about using Categories in WordPress, see this tutorial: How To Use WordPress Post Categories 

Posts can also be grouped by Tags and display on your site’s Tag Archive pages. Like categories, tags benefit your site in terms of keeping your content organized and easier to find.

Posts can be grouped by tags.

To learn more about using Tags in WordPress, see this tutorial: How To Use WordPress Post Tags

Now that we have seen some of the unique characteristics of Posts, let’s take a look at the similarities between Posts and Pages in WordPress.

Posts Vs Pages – Similarities

Posts and pages share a number of common features, like:

Although posts and pages share many similarities as shown above, pages also have unique characteristics which makes them different from posts.


Pages normally live outside of the blog chronology and are mostly used to present or showcase content that is less time-sensitive than Posts, meaning they are less likely to change over time or to require constant updating. Typical page examples include:

As you can see, Pages in WordPress are mostly used to display ‘fixed’ content. They normally don’t display their publish date and are not grouped or organized using categories and tags.

You can, however, use Pages in WordPress to order, organize, and manage your content hierarchically, as shown in the section below.

To learn how to create a new page in WordPress, see this step-by-step tutorial: How To Create A WordPress Page

Parent And Child Pages

With WordPress pages, you can organize your main or top-level content topics into ‘Parent’ pages with nested pages (called ‘child’ pages) for related subtopics. Both ‘parent’ and ‘child’ pages are still just ‘pages’ but are organized hierarchically (for example, like a course with the main page for a section overview and nested subpages for each of the lessons included in that section).

In WordPress, top-level pages and subpages are referred to as ‘parent’ and ‘child’ pages.

Pages allow you to create a complex hierarchical structure on your site. You can add as many ‘nested’ child pages and subpages as you like to keep your content organized and easier to find or navigate to, as shown in the example below.

Organize your content hierarchically using Parent and Child pages.

Pages can also be added and shown on your site’s sidebar area using the Pages Widget. In the screenshot below, for example, a ‘Pages Widget’ is used to display links to five parent pages and three nested ‘child’ pages in the sidebar area.

Display pages on your sidebar area using the Pages Widget.

As well as displaying pages in sidebar areas, many WordPress themes also let you display pages in areas like your site’s header and footer sections using menus and widgets.

You can display pages in your header, footer, and sidebar sections using menus and widgets.

To learn how to use widgets in WordPress, see this step-by-step tutorial: How To Use Widgets In WordPress

To learn how to use menus in WordPress, see this step-by-step tutorial: How To Use Menus In WordPress

Page Templates

Whereas Posts can use different post formats, Pages can use different page templates to display content using various layouts and for different styles or purposes.

Depending on the theme you have installed on your site, you can choose a different page template for things like:

For example, here are some of the different types of sales page templates made available for a popular WordPress theme for marketers called OptimizePress.

OptimizePress sales page templates.

To put it simply, use ‘pages’ to publish “non-blog” type content and use ‘posts’ to educate your audience about your business, promote your services or products, publish tips and advice, and to share your opinions, news, updates, and time-sensitive offers.

Essentially, posts make your site more dynamic and engaging to users, whereas a site with no posts resembles the typical ‘static’ website that includes only a few pages of essential company information (e.g. a ‘Contact Us’, ‘About Us’ and Services page) which many small businesses use.

What WordPress Pages Are Not

Another way to understand the differences between posts and pages in WordPress is to look at what pages are not:


What Type Of Content Can You Add Posts And Pages?

WordPress lets you easily add, edit, and format various types of content using Posts and Pages:

Add Text-Based Content

You can add plain, formatted, and/or hyperlinked text using different fonts and styles.

You can add text to WordPress Posts and Pages.

WordPress gives you the option of using different content editors. You can use the WordPress Classic Editor, which offers both a Visual Content Editor and a Text (HTML) Editor, or the newer WordPress Block Editor, which uses an architecture called ‘Blocks.”

Depending on how your site’s settings are configured and what plugins you have installed, you can also add “meta” or SEO information to your posts and pages, like titles, descriptions, keywords, and custom excerpts that let you specify how you want your posts or pages to display in search engine results.

Add Media-Based Content

You can also add or embed rich media content into  posts and pages, such as images, videos, audio files, downloadable files (e.g. PDF documents), presentations, ad banners, and so much more.

You can add media to WordPress Posts and Pages.

Add Scripts, Code, And Applications

WordPress also lets you add scripts, codes, or applications to your post or page content, like Javascript, shortcodes, plugins, etc.

Many scripts allow you to add and manage your content from an external location. This is useful for managing things like site-wide advertising banners, forms, and time-sensitive content (e.g. pricing and coupon codes), or adding information such as calculators, feeds, database-driven applications, etc.

You can also add code and scripts to WordPress Posts and Pages.

To learn more about adding scripts to posts and pages, see this tutorial: How To Add Code To WordPress Posts And Pages

Content can also be added to posts and pages by inserting code directly into your file templates. Note, however, that in order to be able to add and edit file templates, you will need to have at least a basic understanding of code languages like HTML and PHP.

As you can see, posts and pages have a number of differences. Knowing about these differences can help you choose which type to use when publishing content on your site.

Hopefully, now you have a better understanding of the main differences between WordPress Posts and Pages and when to use each type.


"These tutorials have so much information and are easy to understand. If you use WordPress or plan to in the future these will help you with everything you need to know." - Valisa (Mesa, Arizona)

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For a white label version of this tutorial visit WPTrainingManual.com.