If you want an easy way to manage your content online, then we strongly recommend that you consider using WordPress.
WordPress provides website owners with two main content publishing types: WordPress Posts and WordPress Pages.
In this article, you will learn about the main differences between Posts and Pages and which type you should use when publishing content to your web site.
First, we’ll help you understand the most important differences, and then we’ll show you different ways to use Pages and Posts on your site.
WordPress WordPress Posts And Pages
WordPress lets you publish content online using either Posts or Pages.
Although your blog readers or site visitors may not care whether you choose to publish content using Pages or Posts, it’s important that you understand the differences between these two features, so you can know when to use one or the other whenever you have new information to publish online.
Let’s take a look, then, at these differences, starting with Posts.
What do you think about when you hear the word “blogging”? Most people associate blogs with content related to publishing personal opinions, sharing latest news and updates, and so on.
When writing content for a blog, you would typically use posts. We refer to these as “blog posts.”
Posts can be used to publish all of the above content online, but there’s another reason for using posts, and that is discussed in more detail in our series on driving more traffic to your business using WordPress.
To learn more about this article series, go here:
- Web Site Traffic Blueprint Part 1 – A Complete Guide To Getting More Website Visitors Automatically Using WordPress
By default, Posts are entries listed by date and typically displayed in reverse chronological order on your home page, so that your most recent entries show above the older entries …
(Blog posts typically display in reverse chronological order, with the latest entry at the top)
How Posts Display
WordPress Posts and their content can display as a list of entries in the front page or the blog section of your website …
(Posts displayed as entries on a blog page)
And also as a single blog post on your site’s single post template …
(Single post page)
To learn how to create a blog page in WordPress, see this tutorial:
Learn how to create a new WordPress Post here:
”Sticky” Posts display before your other posts …
(Posts can be featured on your blog)
Note: How to make a WP post “sticky” is covered in more detail in a separate tutorial.
Where Posts Appear On Your Site
Posts can display throughout various sections of your WordPress site like Archive Pages, Tag Pages, Recent Posts, and in a number of widgets …
(Posts appear throughout various sections of your WordPress site)
Posts also display in your WordPress RSS feed, making your content easier to syndicate …
(Posts automatically display in your RSS feed)
A post can display a comments section below the main content area, allowing visitors to engage with your content …
Posts can be grouped by Categories…
(Post Category Archives)
Posts can also be grouped using Post Tags …
(WP Post Tags)
Note: We cover WordPress Categories, Tags, RSS Feeds, etc. in detail in other tutorials and articles.
Now that we’ve looked at some of the unique characteristics of Posts, let’s take a look at the similarities between WordPress Pages and Posts.
Pages And Posts – Similarities
Here are some of the main similarities between posts and pages:
- WordPress posts and pages share the same features and methods for adding titles using title fields and adding and editing content using the WordPress Visual/Text Editor.
- Posts and pages both use WordPress theme templates to help keep the look of your website or blog consistent.
- WordPress pages and posts both let you use keyword-rich URLs
- Posts and pages are both viewed by search engines as indexable content.
- Depending on the theme and plugins you have installed on your site, pages and posts give you control over SEO settings like Title, Meta Description, and Meta Keywords.
- Depending on the theme and plugins you have installed, content from or links to posts and pages can display in your widgets and menus.
Although WP pages and posts are very similar in many respects, pages have several key distinctions that separate them from posts.
Pages typically are added outside the blog chronology and are mostly used to present information to visitors that is unlikely to less likely to require constant updating, such as:
- Your “About Us” Page
- Contact Details
- Services And Products
- Schedules And Fixed Events
- Privacy Statement
- User Testimonials
- etc …
A WordPress Page is not listed by date and isn’t referenced using categories or tags.
You can, however, use Pages to keep your content organized hierarchically.
Go here to learn how to create a new WordPress page:
Parent And Child WordPress Pages
For example, you can organize main content topics into “Parent” pages (where you assign each of your primary information topics its own page), and then add subtopics for each of your secondary information sections into “child” pages …
(In WordPress, main pages and subpages are also referred to as “parent” pages and “child” pages)
You can add as many subpages as you require to organize your content into “topic hierarchies”, as shown in the example below …
(Organize Your Content Using Parent & Child WordPress Pages)
Pages can also be displayed on your sidebar using the Pages Widget …
(Display A List Of Your Pages With A Pages Widget)
In the above example, a “Pages Widget” is used to display links to five parent pages and three “nested” pages.
In addition to displaying pages in sidebars using widgets, most WordPress themes also display pages in menu areas in the header and footer sections of the site …
Pages can also use different templates. Your page templates normally include template files, template tags and other PHP code that allow unique, complex or sophisticated elements to be added to pages.
This is useful for creating different page styles, such as:
- Sales Pages
- Squeeze Pages
- Video Pages
- Membership Pages
For example, below are just some of the various sales page templates made available by a popular theme called OptimizePress …
(Sample sales page templates from OptimizePress)
At its simplest, “pages” should be used for publishing “non-blog” content and “posts” for promoting your business. In fact, if you were to delete all content published using posts from your WordPress website, you should end up with something that would look very similar to your typical “non-blog” website (i.e. a site that comprises only of the standard web pages found in most business websites.)
What Pages Are Not
Another way to understand the difference between WP pages and posts is to look at what WordPress pages are not:
- Pages are not posts. Pages are not processed by the WordPress Loop, which is PHP code used by WordPress to display posts and to cycle post data (like time, category, etc.) through your blog’s main page. Note, however, that some defaults can be changed using various plugins or customizations.
- Pages cannot be associated with post categories and cannot be assigned tags. This means that pages can only be organized according to a hierarchy where you specify and arrange the order of main pages and subpages, not from referencing tags or categories.
- Pages are not server files. Unlike traditional websites that are built from a collection of static pages saved as separate files on your server, WordPress pages are created, managed and stored in a CMS database (just like Posts).
- Pages are not included in your site’s RSS feed. Earlier, we explained that posts appear in your WordPress RSS feed section. Pages do not. Note: there are plugins available that will add your pages to your site’s RSS feed.
- Pages (or even a specific post) can be set as a static “home” page. In other tutorials, we explain how to set up a page to display as the main page of your site, and show you how to create a separate page for displaying your latest blog entries (where your most recent posts will display in a blog page).
Because posts and post content are referenced from different areas of your WordPress site (e.g. archives, searches, tags, categories, RSS feeds, custom menus, etc.) than content published using pages, many SEO experts recommend publishing content designed to attract more exposure from search engines using posts rather than pages.
What Types Of Content Can You Add To WordPress Pages Vs Posts?
With WordPress you can easily add, format and edit the following types of content into Posts and Pages:
Add plain, formatted and/or hyperlinked text in a variety of fonts and styles to posts and pages …
(Add text to WordPress)
WordPress lets you use a Visual Content Editor and an HTML Editor (or both) for adding content as text into posts and pages.
Depending on how have configured your site’s settings and plugins, you can also add SEO information to posts and pages (e.g. titles, keywords and descriptions that let you specify how you want your posts or pages to display in search results), create custom excerpts, etc.
Add Media-Based Content
You can add or embed media content into pages and posts, such as videos, audio files, animation, images, photos, logos, banners, etc …
(Add media to WordPress)
Add Scripts And Applications
Many of these scripts allow you to add and manage the content that appears on your site remotely. This is useful for managing site-wide banner ads, subscription forms and time-sensitive content (e.g. coupon codes), or adding information such as tax calculators, feeds, etc …
(Add content to WordPress via scripts and applications)
To learn more about inserting scripts into your pages and posts, see this tutorial:
Content can also be added to posts and pages by inserting code directly into your file templates. Please note, however, that in order to modify site templates, you should have at least a basic understanding of code languages like HTML and PHP.
As you can see, pages and posts have a significant number of differences, and knowing about these differences can help you decide when to use one or the other type to publish information about your business.
Hopefully, this article has given you a better understanding of the differences between Pages and Posts.
"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)