If you want an easy way to manage your content online, then you really should consider building your website with WordPress.
WordPress provides site owners with two content publishing types: WordPress Posts and WordPress Pages.
In this tutorial, you are going to discover the significant differences between WordPress Posts and WordPress Pages and which type you should use when publishing content to your web site.
First, we’ll help you understand the differences, and then we’ll focus on specific ways to use Posts and Pages on your website.
WP Pages And Posts – What’s The Difference?
WordPress lets you publish content online using either Posts or Pages.
Although your readers and visitors may not care whether you use Posts or Pages to display your content, it’s important that you understand the main differences between these two types, in order to know when to use one or the other whenever you have information to publish online.
Let’s have a look, then, at these differences, starting with WordPress Posts.
What do you think about when you hear the word “blogging”? Most people associate blogs with content related to publishing personal experiences, sharing latest news and updates, and so on.
Regular “blogging” entries are typically written using posts. We refer to these as “blog posts.”
Posts can be used to publish all of this content online, but there’s another reason for using posts, and that is covered in our series on using WordPress to drive traffic to your business.
To learn more about this article series, go here:
By default, Posts are entries listed by date and typically displayed in reverse chronological order on your site home page, so that your most recently-published entries show above the older entries …
(Blog posts normally display in reverse chronological order, with the latest entry appearing above older content)
How WordPress Posts Display
Posts and post content can be displayed as entry summaries on your site’s front page or the blog page …
(Posts displayed as entry summaries on a blog page)
And also as individual blog posts on a theme’s single post template …
(Single post page)
Learn how to create a blog page in WordPress here:
To learn how to create a new Post in WordPress, see this tutorial:
”Sticky” WP Posts feature above all other blog entries …
(Posts can be featured on your blog page)
Note: We explain how to make a WordPress post “sticky” in a different tutorial.
Where Posts Show Up On Your Site
Posts can be accessed through various sections of your WordPress site like Archive Pages, Category Pages, Recent Posts, and on several widgets …
(Posts appear throughout different sections of your WordPress site)
Posts also appear in your WordPress RSS feed, making your content easier to syndicate …
(Posts automatically display in your WordPress RSS feed section)
Posts can display a comments section below the main content area, allowing visitors to comment on your post …
Posts can be grouped according to Post Categories…
(Post Category Archive Page)
And posts can be grouped using Post Tags …
(WordPress Post Tags)
Note: We cover WP Categories, Tags, RSS Feeds, etc. in detail in other articles and tutorials.
Now that you understand some of the unique characteristics of Posts, let’s take a look at what makes WordPress Posts and Pages similar.
WordPress Posts And Pages – Similarities
pages and posts have a number of things in common:
- WP posts and pages both share the same functions and methods for adding titles using title fields and adding and editing content using the WordPress Content Editor.
- Pages and posts both use theme templates to help maintain a consistent look throughout your web site.
- Pages and posts allow you to use keyword-rich URLs
- Pages and posts are seen by search engines as indexable content.
- Depending on the plugins and theme you have installed, posts and pages give you control over settings like Title, Meta Description, and Meta Keywords.
- Depending on the theme and plugins you have installed on your website, content from or links to WordPress pages and posts can display in your menus and widget areas.
Although posts and pages can be similar in many respects, pages have a number of distinct characteristics that separate them from posts.
Pages normally reside outside of the blog chronology and are mostly used to display information to readers that is not as time-sensitive as Posts, such as:
- Company Information
- Store Hours
- Products And Services
- Fixed Events
- Disclosure Statements
- Customer Testimonials Section
- etc …
Pages in WordPress are not listed by date and do not use tags and categories.
You can, however, use Pages to keep your site content organized hierarchically.
Go here to learn how to create a new WordPress page:
Parent & Child Pages
For example, you can organize top-level topics into “Parent” pages (where each of your main topics gets its own page), and then add subpages (called “child” pages) for each of these subjects …
(In WordPress, main pages and nested pages are called “parent” pages and “child” pages)
You can add as many ”nested” pages as you require to keep your content organized within “topic hierarchies”, as shown in the illustration below …
(Organize Your Pages Using Parent & Child WordPress Pages)
Pages can also be displayed on your sidebar using the Pages Widget …
(Displaying A List Of Your Pages Using A Pages Widget)
In the above example, a “Pages Widget” is used to display links to five parent pages and three ”child” pages.
As well as displaying pages through sidebar widgets, most WordPress themes also display pages in menu tabs in the header and footer sections of your site …
Templates For Pages
Pages can also use different templates. Your page templates normally include template files, template tags and other PHP code that allow unique, complex or sophisticated features to be added.
This is useful for creating different page styles, such as:
- Sales Pages
- Landing Pages
- Video Pages
- Membership Pages
For example, here are just some of the different sales page templates made available to users of a very popular theme for marketers called OptimizePress …
(OptimizePress page templates)
At its simplest, “pages” should be used for publishing ”non-blog” type information and “posts” for promoting your business. In fact, if you were to delete every post from your web site, you would have something that would look very much like a typical “non-blog” website structure (i.e. a website comprising only of the usual web pages found in most business websites.)
What WP Pages Are Not
Another way to understand the difference between WordPress posts vs pages is to look at what WP pages are not:
- Pages are not posts. Pages are not processed by the WordPress Loop, which is PHP code used by WordPress to display posts and to cycle post data (like time, category, etc.) through the main page of your blog. Note, however, that some defaults can be changed using certain plugins or customizations.
- Pages cannot be associated with categories and cannot be assigned post tags. This means that pages can only be organized according to a hierarchy where you specify and arrange the order of pages and subpages, not by referencing tags or categories.
- Pages are not static files. Unlike most websites that are built from a collection of static pages saved as separate files on your web server, WordPress pages are created, managed and stored in tables inside a WordPress CMS (like Posts).
- Pages are not included in your website’s feed. Earlier, we explained that posts automatically show up in your RSS feed. Pages do not. Note: there are plugins available that will add your pages to your site’s RSS feed.
- Pages (or even a specific post) can be set as the “home” page. In separate tutorials, we explain how to specify a page to be the home page of your WordPress site, and show you how to create a blog page (where your latest blog posts display in a separate blog page).
Because posts and post content are referenced from different sections of your WordPress site (e.g. archives, searches, tags, categories, RSS feeds, custom menus, etc.) than content published using pages, many SEO experts argue that it is generally better to publish content designed to attract more visitors from search engines using posts instead of pages.
What Types Of Content Can Be Added To Posts And Pages?
With WordPress you can easily add, format and edit the following types of content into Pages and Posts:
Add Text-Based Content
Add plain, formatted and/or hyperlinked text using different fonts and styles to posts and pages …
(Add text-based content to WordPress)
WordPress lets you insert content as text into posts and pages using either its Visual Content Editor, or a Text Editor (or both).
Depending on how you choose to configure your site’s settings and plugins, you can also add “meta” text to posts and pages (e.g. titles, keywords and descriptions that let you specify how you want your posts or pages to display in search engine results), create custom excerpts, etc.
You can add or embed media content into pages and posts, such as videos, audio files, animation, images, photos, graphic elements, banners, etc …
(Add media-based content to WordPress)
Add Scripts And Applications
Many applications also allow you to add and manage the content that appears on your site from a remote location. This is useful for managing things like site-wide advertising banners, subscription forms and time-sensitive content (e.g. special pricing), or adding information such as tax calculators, feeds, etc …
(Add content to WordPress via scripts)
To learn more about inserting scripts into your posts and pages, see this tutorial:
Content can also be added to posts and pages by inserting code directly into your file templates. Please note, however, that in order to modify site templates, you will need to have at least a basic understanding of code languages like HTML and PHP.
As you can see, pages and posts have a significant number of differences, and knowing what these differences are can help you choose which type to use to publish new content about your business.
Hopefully, now you have a better understanding of the differences between WordPress Pages and Posts.
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