This greatly benefits entrepreneurial-minded people planning to start a website that is relatively simple, easy and inexpensive to manage.
Prior to blogging and the development of advanced CMS solutions, if you wanted to build a website built for your business, you had to wait until both the web development and web design processes were completely done. This process could mean waiting around for weeks, sometimes even many months!
The introduction of WordPress themes have changed all this. In this post, we will explore what WP themes are, how themes can help you save money, and how themes let you easily customize your site.
Revolutionary Web Design
More website owners are benefiting from a revolution in website design that has been going for a number of years now. If you own a small business, you may want to know about this, because it could save your business thousands of dollars on web development and web design costs.
Very briefly, this is how things used to work in “traditional” web development before CMS tools like WordPress were developed:
First, you would discuss your requirements with a web site development company or web designer. Then, the actual “web design” itself would be discussed and agreed upon. This required time being spent with a professional web designer discussing elements of your web site such as the layout, colours, styles, graphic elements, content, etc.
Every page of your website then had to be hand-coded with all of the design elements and scripts coded around your page content. The pages were then assembled together into a web site using hyperlinks and custom coded navigation menus and uploaded to your server, along with every other file needed to make your site work – script libraries, images, media, etc.
Only after everything passed testing and performed how it was supposed to (and looking the way the client had imagined it to look), was the web site deemed to be finished and ready to go live.
Then, website “templates” were developed”. A web site template allows design elements of the website to be created separately from content on the page. The development of ready-made templates helped to speed up the process of developing websites and resulted in lowered costs of production. This also enabled web site designers to service small businesses and clients with less money to spend on marketing …
(image source: www.dreamweaver-templates.org)
As more small businesses started adopting “template-based” websites, web templates were introduced that offered expanding customization options, such as color palettes, the ability to select different styles and elements, and so on.
As web sites and web editing software evolved, website templates also started evolving into website templating “systems” that let users customize their site’s design components.
And then, a “blogging” tool called WordPress was developed and helped to kick off a new digital publishing revolution …
(WordPress – A Content Publishing Revolution)
To learn more about content management systems and the benefits of the WordPress CMS, see the tutorial below:
A WordPress theme takes the concept of a web template system further.
A WordPress theme controls all of the design aspects of the web site. It lets you add a “skin” to your entire site much like a web template system does but it gives you more control over the management, appearance and ability to customize template settings.
As the official WordPress site explains …
A WordPress Theme is a collection of files that work together to produce a graphical interface with an underlying unifying design for a weblog. These files are called template files. A Theme modifies the way the site is displayed, without modifying the underlying software. Themes may include customized template files, image files (*.jpg, *.gif), style sheets (*.css), custom Pages, as well as any necessary code files (*.php).
As the above states, a unique and revolutionary feature of WordPress is that the way your site displays to site visitors externally is an entirely separate thing from how your website is configured in the backend to handle areas like content management and functionality.
In plain English terms, what this means is that themes let you change the look and feel of your site as much and as often as you like without touching your site’s content and all the functionality you’ve built into it. For example, if you have set up your website for e-commerce, replacing the theme won’t affect the content or the functionality of your website. All e-commerce features, site and plugin settings and product information will remain unaffected, but the site will look completely different.
This is huge! Why?
Because when you use WordPress, you no longer need to spend weeks or months waiting for your web design to be completed. You can get your business website built quickly and start with any WP theme you want, and completely modify the look, feel and design of your website in minutes, whenever you decide … and as many times as you like!
Even better, you can easily replace any theme on your site with no web code programming skills necessary. Simply pick a WP theme you like, upload it to your site and activate it. WordPress allows you to change your website design and modify elements like headers, layout, styling options and more in less than a few minutes …
As WordPress is open source software, website design companies can design themes specifically for the WordPress platform using the WP templating system.
This means that loads of high quality WP themes can be downloaded by WP users. WordPress are normally distributed for FREE under the terms of the GNU License Definition, or sold as Premium (i.e. paid) WordPress themes.
The WordPress development team keeps a FREE directory of WP themes which allows WordPress users to download and access, thousands of great website templates for free …
(WordPress.org – Theme Directory)
As the popularity of WordPress soars, more designers are now starting to create themes for a wider audience of WordPress site owners.
WP themes vary from functional-looking, to designs that are simply impressive and could typically cost hundreds to thousands of dollars to create. Surprisingly, most themes can be bought fairly inexpensively, especially when you compare the cost to what you would have been charged if a website designer had to code it from scratch.
You can see a number of WP theme galleries that include various examples of great themes in this post:
(Browse Thousands Of FREE WordPress Themes!)
Benefits Of Using Themes
Here are just some of the benefits of choosing WordPress themes over choosing traditional web template design:
Be Up And Running In Minutes
Themes are very easy to install on your site. Just upload a zip folder containing the plugin files to your Plugins folder via your administrator account and activate. Even easier still, you can install any of the themes listed in the themes directory at WordPress.org) directly from within your WP site’s admin area.
- WordPress has a thriving online community of professional theme designers who make thousands of great-looking, high quality WP Themes available to WordPress users. And many of these themes are completely free to use!
- Themes give sites a consistent “look and feel” across all of the site’s elements, i.e. pages, headers, footers, menus, etc …
- A “theme” works independently of your website’s content. This allows you swap WordPress themes as often as you need without changing the website’s content.
- Many WP themes come with additional functionality and settings that allow you to customize your theme’s layout, style and design elements and create a unique look to suit your needs.
- Many WordPress themes are built using a framework that enables you to update themes to newer versions without losing any unique customizations (e.g. CSS styles)
- WordPress lets you search, upload and install WordPress Themes automatically right inside the dashboard.
- Themes allow WP users to save hundreds, even thousands of dollars on web development costs. Free WP themes cost nothing and most “Premium”WordPress themes are normally quite inexpensive.
About Responsive Themes
Many WordPress theme designers are now developing themes that incorporate “responsive” functionality.
A responsive theme enables a website to automatically resize to display smoothly across different monitor sizes and screen resolutions, as well as across different platforms) …
Responsive themes are also optimized for each device type. Users can navigate, read and display the site on a range of devices without having to resize anything, or requiring website owners to install additional themes.
Note: When selecting, WordPress themes, we strongly recommend choosing a responsive WordPress theme. Not only will a responsive theme ensure that your web site displays well across all devices, it also means that the theme is newer than non-responsive themes and therefore complies with the latest standards and practices of website design.
Hopefully, this basic overview has helped you gain a clearer understanding about WordPress themes, what WP themes are, how they help you save money, and how themes make customizing sites easy.
To learn where to search for great themes for your website, click here:
"This is AMAZING! I had learnt about how to use WordPress previously, but this covers absolutely everything and more!! Incredible value! Thank you!" - Monique, Warrior Forum