If you want an easy content management system application to publish information about your business online, then you really should consider using WordPress.
WordPress provides users with two main content publishing types: WordPress Posts and WordPress Pages.
In this tutorial, you are going to learn about the most important differences between WordPress Posts and WordPress Pages and which type to use when publishing content to your website.
First, we’ll explain the differences, and then we’ll focus on a number of ways to use Pages and Posts on your site.
All You Need To Know About Posts And Pages
In WordPress, you can publish content using either Posts or Pages.
Although your readers and visitors may not really care whether you choose to publish your content using Posts or Pages, it’s important that you understand the differences between these two types, so you can choose whichever one you feel is the most appropriate type whenever you have new information to publish online.
Let’s have a look, then, at these differences, starting with WordPress Posts.
What do you think about when you hear the word “blogging”? Most people associate weblogs with content related to documenting personal writing, sharing latest news and updates, and so on.
When writing ”blog” content, you would normally use a post. We refer to these as “blog posts.”
WordPress posts can be used to publish all of the above content online, but there’s another reason for using blog posts, and that is covered in more detail in our WordPress Traffic Blueprint article series.
To learn more about this article series, go here:
- Web Site Traffic Blueprint Part 1 – Discover How To Create An Automated Web Traffic-Getting Machine With WordPress
By default, Posts are entries listed by date and typically displayed in reverse chronological order on your home page, so that your most recent entries show above the older posts …
(Posts typically display in reverse chronological order, with the latest entry appearing above earlier posts)
How WordPress Posts Display On Your Site
Posts and post content can be displayed as entry summaries on your site’s home page or the blog page …
(Blog posts displayed as entries on a blog page)
And also as a complete blog post on a theme’s single post …
Learn how to create a blog page in WordPress here:
To learn how to create a new Post in WordPress, see this step-by-step tutorial:
”Sticky” WP Posts feature above all other blog entries …
(WP Posts can be featured on your blog)
Note: We cover how to make a WP post “sticky” in another tutorial.
Where WP Posts Appear On Your Website
Posts can appear throughout different sections of your site like Archive Pages, Tags, Recent Posts, as well as in a number of widgets …
(Posts appear throughout various sections of your WordPress site)
Posts also display in your WordPress RSS feed, making your content easier to syndicate …
(Posts automatically appear in your WordPress RSS feed)
Posts can display a comments section below the main content area, allowing visitors to engage with your content …
(WordPress Comments Section)
You can organize your posts using Post Categories…
(WordPress Category Archives)
Posts can also be referenced using Tags …
Note: To learn more about WP Categories, Tags, RSS Feeds, etc. see our other articles and tutorials.
Now that you’ve seen some of the things that make Posts unique, let’s take a look at the similarities between Pages and Posts.
Similarities Between Posts And Pages
Here are some of the main similarities between posts and pages:
- WP pages and posts share the same features and methods for adding post/page titles using title fields and creating and formatting content using the WordPress Editor.
- Pages and posts both use WordPress theme templates to keep the look of your website or blog consistent.
- Pages and posts both let you use search engine friendly URLs
- WP posts and pages are both seen by search engines as indexable content.
- Depending on the plugins and theme you have installed, pages and posts give you control over settings like Title, Meta Description, and Meta Keywords.
- Depending on the plugins and theme you have installed, content from or links to posts and pages can display in your menus and widgets.
Although WP pages and posts are similar in many respects, pages have a number of distinct characteristics that separate them from posts.
Pages normally can be found outside the blog chronology and are mostly used for showcasing content that is less time-sensitive than Posts, such as:
- ”About Us” Page
- Contact Us Page
- Services And Products
- Reprint Permissions
- User Testimonials
- etc …
WordPress Pages are not listed by date and do not use categories and tags.
You can, however, use Pages hierarchically to help you organize and manage your content.
Go here to learn how to create a new WordPress page:
Parent And Child WordPress Pages
For example, you can organize topics in your content into “Parent” pages (where each of your primary content topics gets its own page), and then add subpages (called “child” pages) for each of your main information sections …
(In WordPress, main pages and subpages are also called “parent” pages and “child” pages)
You can add as many “child” pages as you need to organize your content into “topic hierarchies”, as shown in the example below …
(Organize Your Content Using Parent & Child WordPress Pages)
Pages can be displayed on your sidebar area using the Pages Widget …
(Display A List Of Your Pages With A Pages Widget)
In the screenshot above, a “Pages Widget” is used to display links to five parent pages and three “nested” pages.
In addition to displaying pages through sidebar widgets, many themes also display pages in menu tabs in the header and footer sections of the website …
Templates For Pages
Pages can also use different page templates. These page templates can include template files, template tags and other PHP code that allow unique, complex or sophisticated elements to be added.
This is useful for creating different page styles, such as:
- Sales Pages
- Opt-In Pages
- Video Pages
- Membership Pages
For example, below are just some of the various sales page templates used in a popular WordPress theme for marketers called OptimizePress …
(Sample sales pages from OptimizePress)
In its simplest form, Use “pages” for publishing ”non-blogging” content and “posts” for telling people about your business. In fact, if you deleted all blog posts from your site, you should end up with something that would look very similar to a typical “non-blog” website structure (i.e. a site comprising only of the standard web pages found in most business websites.)
What Pages Are Not
Another way to understand the main differences between WP pages and posts is to look at what WordPress pages are not:
- Pages are not posts. Pages are not processed by the WordPress Loop, which is PHP code used by WordPress to display posts and to cycle post data (like time, category, etc.) through your blog’s main page. Note, however, that you can change this by using certain plugins or customizations.
- Pages cannot be associated with post categories and cannot be assigned tags. This means that pages can only be organized according to a hierarchy where you specify and arrange the order of parent pages and child pages, not by referencing tags or categories.
- Pages are not static files. Unlike traditional websites that are built from a collection of static pages saved as individual files in your server, pages are created, managed and stored in tables inside a CMS (just like Posts).
- Pages are not included in your site’s feed. Earlier, we explained that posts automatically appear in your WordPress RSS feed section. Pages do not. Note: there are plugins available that will display pages in your site’s RSS feed.
- Pages (or even a specific post) can be set as the “home” page. In other tutorials, we explain how to specify a page to be the main page of your site, and show you how to create a blog page (where your latest blog posts will display in a blog page).
Because posts and post content can be referenced from different areas of your WordPress site (e.g. archives, searches, tags, categories, RSS feeds, custom menus, etc.) than content published using pages, many SEO experts recommend publishing content designed to attract more visitors from search engines using posts instead of pages.
What Types Of Content Can You Add To WordPress Pages And Posts?
With WordPress you can easily add and edit the following types of content into both Posts and Pages:
You can add plain, formatted and/or hyperlinked text-based content in a variety of fonts and styles to posts and pages …
(Add text-based content to WordPress)
WordPress lets you insert text-based content into posts and pages using either its Visual Content Editor, or an HTML Editor (or both).
Depending on how have configured your settings and plugins, you can also add “meta” text to posts and pages (e.g. titles, keywords and descriptions that let you specify how you want your posts or pages to display in search results), create custom excerpts, etc.
Add Media-Based Content
You can add or embed media content into your pages and posts, such as videos, audio files, downloadable content (e.g. PDF documents), images, photos, graphic elements, banners, etc …
(Add media to WordPress)
Many applications allow you to manage the content that appears on your site remotely. This is useful for managing things like site-wide banner ads, subscription forms and time-sensitive content (e.g. special pricing), or adding information such as foreign conversion calculators, feeds, etc …
(Add content to WordPress via scripts and applications)
To learn more about pasting scripts into posts and pages, go here:
Content can also be added to posts and pages by inserting code directly into your file templates. Please note, however, that in order to be able to modify file templates, you should have at least a basic understanding of code languages like HTML and PHP.
As you can see, WordPress posts and pages have a significant number of differences, and knowing about these differences can help you decide when to use one or the other type to publish information about your business.
Hopefully, this information has given you a better understanding of the differences between WordPress Pages and Posts.
"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now