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WordPress Posts Vs. WordPress Pages Explained

If you want an easy CMS application to publish information about your business online, then you really should consider building your website with WordPress.

WordPress provides site owners with two main content publishing types: WordPress Posts and WordPress Pages.

In this article, you will discover the significant differences between WordPress Posts and Pages and which type you should use when publishing content to your web site.

First, we’ll explain the main differences, and then we’ll focus on when to use Pages and Posts on your site.

Pages And Posts – How Are They Different?

With WordPress, you can publish content using either a Post or a Page.

Although your blog readers and site visitors may not care whether you choose to publish content online using Posts or Pages, it’s important that you understand the differences between these two features, in order to choose whichever one you feel is the most appropriate type whenever you have information to publish online.

Let’s have a look, then, at these differences, starting with Posts.

WP Posts

What do you think about when you hear the word “blog”? Most people associate blogs with content related to publishing personal writing, sharing latest news, and so on.

When writing content for a blog, you would typically use a post. We refer to these as “blog posts.”

Posts can be used to publish all of the above content online, but there is another reason for using WordPress blog posts, and that is covered in more detail in our WordPress Traffic Blueprint articles.

To learn more about this series, go here:

By default, Posts are entries listed by date and typically displayed in reverse chronological order on your site home page, so that the most recently published entry shows above the older posts …

(Posts typically display in reverse chronological order, with the latest entry listed the top)

How Posts Display

A Post can display in a list of entries in the main page or the blog section of your site …

(Posts displayed as entries on a blog page)

And also as single posts on a theme’s single post template …

(Single post page)

Learn how to set up a blog page in WordPress here:

Learn how to create a new Post in WordPress here:

Sticky WordPress Posts

”Sticky” Posts display before your other posts …

(Posts can be featured on your blog)

Note: We cover how to make a WordPress post “sticky” in a different tutorial.

Where Posts Appear On Your Web Site

Posts can be accessed through different sections of your WordPress site like Archive Pages, Categories, Recent Posts, as well as in a number of widgets …

(Posts display throughout various sections of your WordPress site)

Posts also appear in your RSS feed section, making your content easier to syndicate …

(Posts automatically appear in your RSS feed)

Posts can display a comments section below the main content area, allowing visitors to engage with your content …

(Commenting Section)

You can organize your posts using Categories

(Post Category Archive Page)

And posts can be grouped using Tags

(WordPress Tags)

Note: We cover WP Categories, Tags, RSS Feeds, etc. in detail in other tutorials.

Now that you’ve seen some of the unique characteristics of Posts, let’s take a look at what makes Posts and Pages similar.

WordPress Pages Vs Posts – Similarities

Here are some of the main similarities between WordPress pages and posts:

Although WordPress posts and pages have many similarities, pages have several key distinctions that separate them from posts.

WP Pages

Pages normally live outside of the blog chronology and are mostly used for presenting content that is less likely to change, such as:

Pages in WordPress are not listed by date and aren’t referenced using categories and tags.

Pages can be arranged hierarchically, however, to help manage and keep your site content organized.

Go here to learn how to create a new WordPress page:

WordPress Parent And Child Pages

For example, you can organize content topics into “Parent” pages (where each of your top-level content areas gets its own page), and then add subtopics for each of your main subjects into “child” pages …

(In WordPress, main pages and subpages are called “parent” pages and “child” pages)

You can add as many subpages as you want to keep your content organized within “topic hierarchies”, as shown in the illustration below …

(Organize Your Content Using Parent & Child Pages)

Pages can also be displayed on the sidebar of your site using the Pages Widget

(Displaying A List Of Your Pages With A Pages Widget)

In the above screenshot, a “Pages Widget” is used to display links to five parent pages and three subpages.

In addition to displaying pages through sidebar widgets, most WordPress themes also display pages in menu areas inside the header and footer sections of your website …

WP Page Templates

Pages can also use different page templates. Page templates normally include template files, template tags and other PHP code that allow unique, complex or sophisticated features to be added.

This is useful for creating different page styles, such as:

For example, here are just some of the various sales page templates made available to users of a very popular theme for marketers called OptimizePress

(OptimizePress sales pages)

At its simplest, “pages” should be used for ”non-blogging” information and “posts” for marketing your business. In fact, if you were to delete all posts from your WordPress site, you should have something that would look very much like your traditional website (i.e. a website that comprises only of the usual web pages found in most business websites.)

What WP Pages Are Not

Another way to understand the difference between posts vs pages is to look at what WordPress pages are not:

Because posts and post content are referenced from many different sections of your WordPress site (e.g. archive pages, searches, tags, categories, RSS feeds, custom menus, etc.) than content published using pages, many SEO experts will argue that it is generally better to publish content designed to attract more visitors from search engines using posts rather than pages.

What Type Of Content Can You Add To Pages And Posts?

WordPress lets you easily add, format and edit the following types of content into both Pages and Posts:

Add Text-Based Content

Add plain, formatted and/or hyperlinked text-based content in a variety of fonts and styles to posts and pages …

(Add text-based content to WordPress)

WordPress lets you insert content as text into posts and pages using either the Visual Editor, or a Text Editor (or both).

Depending on how you configure your site’s settings and plugins, you can also add SEO information to posts and pages (e.g. titles, keywords and descriptions that let you specify how you want your posts or pages to appear in search engine results), create custom excerpts, etc.

Add Media Content

You can add or embed media content into WordPress posts and pages, such as videos, audio files, Flash presentations, images, photos, graphic elements, banners, etc …

(Add media-based content to WordPress)


WordPress lets you paste scripts into pages and posts using code or applications like Javascript, shortcodes and plugins.

Many scripts allow you to manage your content remotely. This is useful for managing things like site-wide advertising banners, subscription forms and time-sensitive content (e.g. special pricing), or adding information such as tax calculators, feeds, etc …

(Add content to WordPress via externally-managed scripts and applications)

To learn more about adding scripts to WordPress posts and pages, see this tutorial:

Content can also be added to posts and pages by inserting code directly into your file templates. Please note, however, that in order to be able to edit site templates, you should have at least a basic understanding of code languages like HTML and PHP.

As you can see, WordPress pages and posts have a number of significant differences, and knowing what these differences are can help you choose which type to use when publishing new information about your business.

Hopefully, this post has given you a better understanding of the differences between Posts and Pages.


"I was absolutely amazed at the scope and breadth of these tutorials! The most in-depth training I have ever received on any subject!" - Myke O'Neill, DailyGreenPost.com


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