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WordPress Traffic Automation Blueprint – Part 1 (Overview)

WordPress Traffic Automation Guide

This tutorial is part of a comprehensive tutorial series designed to help you learn how to grow your business online with a WordPress-powered website and proven marketing strategies that are easy to use and easy to implement.


WordPress Traffic Automation Blueprint – Overview

Almost every business needs a constant stream of new traffic to survive online.

Finding cost-effective ways of getting traffic to your website is essential to growing a business online successfully. Lack of website traffic is also one of the most common complaints made by website owners everywhere.

Why Are So Many Businesses Having Difficulty Getting More Visitors To Their Websites?

Search for any of the information below in Google …

… and you will be immediately presented with lists of pages with tips, tricks, and information on different methods to increase your website visitors …

(There are loads of methods to get more web traffic to your website. This article series will show you how to set up a system to benefit from all these traffic generation methods!)

Clearly, there is no shortage of ways to drive more traffic to your site. There are thousands of tutorials and free sites online that can teach you effective how to bring more visitors to your website.

The problem is often more to do with businesses not investing enough time into learning how to generate traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are several ways to leverage and automate your web traffic generation.

The illustration below shows how most small businesses approach the process of generating web traffic …

(This is how many small businesses approach the challenge of generating traffic to their sites)

Essentially, the approach most businesses typically take is this: first, you get your website, and then you figure out how to drive traffic to your website.

As we will show you in just a moment, there is a better approach.

You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to professionals will eliminate the problem.

Outsourcing is useful if you have great systems set up to manage and analyze the results of your traffic generation activities. If not, all you will probably do is end up wasting a lot of valuable time and money searching for a positive ROI method that can deliver you a positive ROI.

(Without laying down a solid foundation and putting the right systems, website traffic generation can be a very costly activity!)

Sustainable traffic generation requires laying a solid foundation online, implementing the right systems, testing elements in your campaigns, experimenting with different strategies, tracking results, comparing ROI across different traffic generation strategies, and so on.

Is There A Way To Automate The Process Of Generating More Website Visitors?

Imagine if all you had to do to instantly deliver a stream of new visitors to your website was to regularly publish content to your site.

This is not science fiction or fantasy … it’s a fact! Many website owners already have some or all of the requirements in place to benefit from the automated traffic system we’ve just described … and you can too!

In this article series, we will show you how to create an automated traffic machine that can help begin to drive web traffic to your business, simply by adding regular content to your site.

How To Set Up A System That Will Automatically Drive More Traffic To Your Website

As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 fundamental steps:

  1. Set up systems to lay down a solid foundation for getting sustainable traffic
  2. Add web content on a regular basis to drive traffic and generate data organically
  3. Add other traffic strategies and test

(To get sustainable traffic, you need to first set up the right systems)

At this stage, we’re mostly concerned with Step 1. The aim of our article is to explain the process of setting up a traffic generation system that will ultimately:

You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress website or blog

(With an expertly configured WordPress site, you just publish content and your site will do the rest!)

What Is An Expertly Configured WordPress Website?

An expertly configured WordPress website or blog is not the same as a professionally-configured WordPress website or blog.

An ”expertly configured” WordPress web site is a website or blog that is not only powered by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, ease-of-use and built-in functionality of WordPress and how it integrates with other services, specifically in areas like search engine optimization, content syndication, and reporting.

Why Use An Expertly Configured WordPress-Powered Website?

We write extensively on this site about the benefits of using WordPress to grow your business online.

Understanding how an “expertly configured” WordPress site can begin delivering new targeted traffic to your business requires a number of article installments, which is why we recommend that you spend some time reading our posts and subscribe to our site (this way, we can let you know when we publish new content on this topic).

Let’s start by answering these basic questions:

Why does it have to be WordPress? Why can’t you just use some other platform?

Take a look at the illustration below …

(Static Website vs Expertly Configured WordPress Website)

Many sites are traditionally built with applications that create websites with “static” web pages. Essentially, this means that your content typically sits inside the server waiting to be found. The static website doesn’t communicate with anything else outside the application; it doesn’t ’ping’ anybody in the cybersphere or inform any other website when new content has recently been added to your site.

Think about it … if in a traditional website, all of the content just sits in a server passively waiting to be found, then the site owner has to keep promoting their website and its content to maintain new web traffic coming.

WordPress is different!

WordPress comes with powerful built-in functionality that allows users to set up, configure and build an automated “traffic generation” machine, where all you then need to do is add new content and your website will do the rest, immediately notifying various online properties about your new content to automatically start generating your business more web site traffic …

(With an expertly configured WordPress site, you simply add new content and your site will do the rest, informing other sites about your new content and bringing you back web traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The Web Traffic Blueprint overview, we go over the components of this automated traffic machine:

This is the end of Part One

To read the rest of this article, click on the link below:

Website Traffic Blueprint Part 2 – How To Turn Your WordPress Web Site Into An Automated Web Traffic Machine

This tutorial is part of a comprehensive series of articles aimed at helping small business owners learn how to grow their business online cost-effectively with a WordPress-driven website and proven web marketing strategies.

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