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WordPress Traffic Automation Blueprint – Part 1 (Overview)

WordPress Traffic Automation Guide

This tutorial is part of a series of articles designed to help you learn how to grow your business online cost-effectively and drive traffic sustainably with a WordPress-driven website or blog and proven online marketing methods.


WordPress Traffic Automation Blueprint – Overview

Traffic is the lifeblood of most businesses online.

Learning effective strategies to drive more visitors to your website is one of the fundamental skills of growing a successful digital presence. Lack of website visitors is also one of the most common complaints made by website owners everywhere.

Why Do So Many Small Businesses Struggle To Attract Visitors To Their Websites?

Search for any of the following information in Google …

… and you will find loads of tips, tricks, and information on ways to help you increase your website visitors …

(There are loads of ways to get more website visitors. This article series will help you set up a simple system to benefit from many of these traffic generation strategies!)

Clearly, there is no shortage of ways to drive more visitors to your site. There are loads of products and free information that can teach you cost-effective methods to get more traffic to your web site.

The problem often has more to do with business owners not investing enough time into learning how to grow traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.

The diagram below shows how many businesses approach the challenge of generating website traffic …

(This is how most web site owners approach traffic generation)

Essentially, the approach most small businesses typically take is this: first, you build your website, and then you figure out how to drive traffic to your site.

As we will show you in just a moment, there is a smarter approach.

You shouldn’t make the mistake of believing that “outsourcing” your traffic generation will take care of this problem.

Outsourcing is fine if you have systems set up to manage and process information about your traffic generation campaigns. If not, you will probably end up investing a lot of valuable time and money searching for a positive ROI method.

(Without a solid foundation and systems in place, traffic generation can be a costly activity!)

Getting continuous web traffic sustainably requires setting up a solid foundation online, implementing systems, testing campaign elements, experimenting with different services, analyzing results, comparing ROI across different traffic generation solutions, etc.

Is There A Simpler, Automated Way To Drive Web Visitors?

Imagine if all you had to do to automatically deliver an ongoing stream of new visitors to your business was to publish great content consistently.

This is not fantasy or fiction … it’s a fact! As a matter of fact, many website owners are already doing what we have described above … and you can too!

In this article series, we will show you the process of setting up an automated traffic machine that will help begin delivering new targeted traffic to your website, simply by publishing regular content to your web site.

How To Set Up A System That Will Automatically Help Bring Traffic To Your Site

As you can see in the diagram below, the web traffic method we present in this article series involves three fundamental steps:

  1. Set up specific systems to lay down a solid foundation for generating sustainable web traffic
  2. Add content on a regular basis to drive visitors and generate data organically
  3. Add new traffic methods and test

(To generate sustainable web traffic, you need to first set up the right systems)

Right now, we’ll mostly be focusing on Step 1. The aim of this article is to provide an overview of how to set up a traffic generation system that will ultimately help you:

All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress site

(With an expertly configured WordPress website, you just publish new content and WordPress does the rest!)

What Is An Expertly Configured WordPress Site?

An expertly configured WordPress web site is different than a professionally-configured WordPress website or blog.

An ”expertly configured” WordPress website or blog is a website that is not only driven by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and built-in functionality of WordPress and the way it can be integrated with various sites, specifically in areas like SEO, 3rd-party site syndication, and analytics.

Why Do I Need An Expertly Configured WordPress-Driven Website?

We provide a number of excellent articles on this site about the benefits of using the WordPress platform to grow your business online.

Understanding why and how an “expertly configured” WordPress website or blog can begin delivering targeted traffic to your business requires a number of articles, which is why we really recommend that you spend some time reading our content and consider subscribing to our site (this way, you will be informed whenever we publish new information on this topic).

Let’s begin by addressing some basic questions:

Why do you need to use WordPress to set up an automated traffic generation system? Why can’t you just use some other web platform?

Take a look at the diagram below …

(Static Website vs Expertly Configured WordPress Website)

Many websites are built with platforms that create websites with “static” web pages. Essentially, this means that the web files typically sit inside a server waiting to be found. The static website doesn’t communicate with anything else outside the application; it doesn’t broadcast to anyone in cyberspace or notify any other website when new content has recently been published on your website.

Think about it … if with a static website, all of the content just sits there passively waiting to be found, then the web site owner has to constantly keep on promoting their web presence and its content to continue bringing in new visitors.

WordPress is different!

The WordPress platform provides special features that give site owners the ability to set up, easily configure and build an automated “web traffic generation” machine, where all you then have to do is publish content and your site does the rest, instantly notifying search engines, social media and other online properties about your site to start bringing your business new web site traffic …

(With an expertly configured WordPress website, you simply add new content and your website will do the rest, informing other sites about your new content and bringing you back web traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The Web Site Traffic Blueprint overview, we break down the components of this automated traffic machine:

This is the end of Part 1

To keep reading, click here:

Web Site Traffic Blueprint Part 2 – Discover How To Create A Traffic-Getting Machine With WordPress

This article is part of a comprehensive series of articles aimed at helping website owners learn how to grow their business online and drive traffic organically using a WordPress-powered website and proven online marketing methods.

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"This is an awesome training series. I have a pretty good understanding of WordPress already, but this is helping me to move somewhere from intermediate to advanced user!" - Kim Lednum

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