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WordPress Traffic Automation Blueprint – Part 1 (Overview)

WordPress Traffic Automation Guide

This article is part of an article series designed to help business owners learn how to grow their business online cost-effectively and drive traffic sustainably with a WordPress-driven website and proven marketing methods that are easy to use and quick to implement.

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WordPress Traffic Automation Blueprint – Overview

Traffic is the lifeblood of just about every single business online.

Learning sustainable methods of increasing visitors to your website is one of the most important aspects of building a successful digital presence. Lack of online traffic is also one of the most common complaints made by website owners everywhere.

Why Are So Many Businesses Struggling To Get Visitors To Their Web Sites?

Search for any of the phrases below in Google …

… and you will be immediately presented with lists of sites providing information on strategies to help increase visitors to your site …

(There are many ways to get more website visitors. In this article series you will learn how to set up a system to take advantage of most of these traffic generation strategies!)

Clearly, there is no shortage of ways to drive more visitors to your website. There are tons of products and free information that can teach you cost-effective methods to increase traffic to your web site.

The problem often has more to do with business owners not investing enough time into learning how to grow traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.

The picture below shows the typical approach most small businesses take when it comes to generating web traffic …

(This is how most businesses approach traffic generation)

Essentially, the approach many small businesses typically take is this: first, you build a website, and then you figure out ways of driving traffic to it.

As we will show you in just a moment, there is a smarter approach.

You shouldn’t make the mistake of believing that ”outsourcing” your traffic generation to professionals will eliminate the problem.

There is nothing wrong with outsourcing if you have great systems set up to manage your traffic generation activities. If not, all you will probably do is end up investing a lot of your time and money searching for a profitable traffic method.

(Without a solid foundation and proper systems in place, traffic generation can become a costly waste of time and money!)

Sustainable traffic generation requires setting up a solid foundation online, implementing the right systems, testing elements in your campaigns, experimenting with different marketing and promotional methods, analyzing results, comparing ROI across different traffic generation strategies, and so on.

Is There A Way To Automate The Process Of Generating More Website Visitors?

Imagine if all you had to do to drive targeted visitors to your business was to publish content on a regular basis.

This is not fantasy … it’s a fact! In fact, many website owners are currently doing what we’ve just described … and you can too!

In our Website Traffic Blueprint article series, we explain how to create an automated traffic system that can instantly begin delivering an ongoing stream of new visitors to your website, simply by publishing new content on a consistent basis to your website.

How To Set Up An Automated Traffic System

As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves three basic steps:

  1. Set up systems to lay down a solid foundation for generating sustainable traffic
  2. Add web content on a regular basis to drive traffic and generate web traffic data organically
  3. Add new traffic strategies and test

(To get sustainable web traffic, you first need to set up the right systems)

At this point, we’ll mostly be focusing on Step 1. The aim of this article series is to explain the process of setting up a traffic generation system that will ultimately:

All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress website

(With an expertly configured WordPress website, you simply publish content and your site does the rest, informing other sites about your new content and bringing you back traffic!)

What Is An Expertly Configured WordPress Web Site?

An expertly configured WordPress site is different than a professionally-configured WordPress website.

An expertly configured WordPress web site is a blog that is not only built using the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, ease-of-use and functionality of WordPress and how it can be integrated with other sites, specifically in areas like SEO, content syndication, and reporting.

Why Use An Expertly Configured WordPress Website?

We write extensively on this site about the benefits and advantages of choosing WordPress to grow your business online.

Understanding how an “expertly configured” WordPress website will help attract targeted visitors to your business requires several article installments, which is why we really recommend that you spend some time reading our content and subscribe to this site (this way, you will be informed when we publish a new article).

Let’s begin by answering these basic questions:

What makes WordPress so special? What does WordPress provide that other web platforms don’t?

Take a look at the picture below …

(Static Website vs Expertly Configured WordPress Site)

Many web sites are built using platforms that create websites with “static” web pages. Essentially, this means that your web site pages typically sit inside your server waiting to be discovered. The static website doesn’t communicate with anything outside its platform; it doesn’t broadcast to anyone in the cybersphere or notify any other site when new content has recently been added to the site.

Think about it … if with a static website, your content simply sits in a server passively waiting to be found, then you have to actively continue promoting your site and your content to continue driving new visitors.

WordPress is different!

The WordPress CMS application comes with powerful built-in functionality that allows site owners to set up, configure and build an automated “web traffic generation” machine, where all you then have to do is post content and your site will do the rest, instantly notifying search engines, social media and other online properties about your new content to automatically start generating your business new web traffic …

(With an expertly configured WordPress website, you simply post new content and your website will do the rest, informing other sites about your content and bringing you back web traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The Web Site Traffic Blueprint overview, we explain the components of this automated traffic system:

This is the end of Part One

To read the rest of this article, click here:

Web Site Traffic Blueprint Part 2 – How To Create An Automated Web Traffic Generation Machine

This article is part of a comprehensive series of articles designed to help you learn how to grow your business with a WordPress website or blog and proven marketing methods that are easy and quick to implement.

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