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WordPress Traffic Automation Blueprint – Part 2 (Setup)

In Part 1 of our Web Traffic Blueprint article series, we explained that the key to creating an automated traffic generation machine is to use an “expertly configured” WordPress website.

As we also explained, an expertly configured WordPress site is different than a professionally-configured WordPress site. An ”expertly configured” WordPress blog is a web site that is not only powered by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, ease-of-use and built-in functionality of WordPress and its integration with other sites, specifically in areas like SEO, third-party site notification and reporting.

(With an expertly configured WordPress web site, all you have to do is add great content regularly to drive web traffic!)

Once you have your WordPress site fully set up and expertly configured, all you then need to do to automatically bring traffic is add content regularly.

As outlined in Part One of this article series, the components of this automated website traffic system are as follows:

In this article, we look at the “Setup” phase of the automation process. You will learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.

WordPress Traffic System – Setup

If You Haven’t Got A Web Presence Yet

If you haven’t got a website yet, then it’s really quite simple … get a WordPress site!

WordPress is the most powerful, flexible, cost-effective and easy-to-use content management system available. We provide many articles, tutorials, and tips about the benefits and advantages of using WordPress to grow your business online.

For example, to learn just how popular WordPress is as a web content management system, see this article: WordPress: How Popular Is It? Some Surprising Statistics About WordPress Usage

After making the choice to build your site with WordPress, the next step is to decide which WordPress platform you will use to build your web presence on.

This is important because there are 2 types of WordPress platforms you can choose from …

Hosted vs Self-Hosted WordPress

(Self-Hosted vs Hosted WordPress Site)

WordPress offers both a ”hosted” and a “self-hosted” option.

With the “self-hosted” option you can download the full-featured WordPress CMS application for free from WordPress.org and host a WordPress site or blog under your own domain name.

With the “hosted option”, WordPress hosts your blog for free at WordPress.com. There are, however, some limitations to what you can and can’t do with your blog when WordPress.com hosts it at no cost.

If you plan to build a professional web presence and you want to set up the traffic system described here, then choose the “self-hosted” WordPress platform. The benefits of choosing the “self-hosted” option (WordPress.org) far outweigh those of hosting a free blog at WordPress.com. You have complete control over your web presence and avoid the limitations of the hosted option. Keep in mind that You can overcome the limitations of the free hosting options by upgrading to a paid option, but then why not just start off by hosting a WordPress site on your own domain and avoid the hassles of upgrading later?

If You Have An Existing Web Site

If you already have an existing website, first check to see if it has been built using WordPress.

If you need help with this step, check this article: The Easy Way To Tell If Your Blog Was Built Using The WP CMS Platform

If your web site was built using WordPress, move to the next step, and make sure that your site’s internal settings have been properly configured. We cover this step in more detail in another tutorial.

If your existing web site was built using something other than WordPress, then you will need to make some decisions.

Take a look at the diagram below. It will help you choose how to set up WordPress on your domain …

(Use the above flowchart to help you choose how to set up WordPress on your domain)

Basically, you have two choices:

  1. Replace your existing web site so that your main website is built with WordPress, or
  2. Keep your existing website and add a WordPress blog. Your WordPress blog will then be used to drive traffic to your main site.

If you choose to keep your existing site and add a WordPress blog, make sure to use the self-hosted version of WordPress, which requires your own domain name and web hosting, but allows you to fully configure your blog’s settings and customize the look and feel of your existing website using an appropriate theme for WordPress.

To use WordPress for your main website, install the software in the “root” directory of your domain (e.g. www.mydomainname.com).

If you have a website, then you will want to install WordPress in a subfolder of your domain, e.g. www.mydomainname.com/blog (you can name the subdirectory whatever you want).

If you already have a website that you don’t want to delete or replace with a WordPress site, you can choose to set up your WordPress site or blog on an entirely different domain.

This way:

Once you have set up your WordPress site, the next step is to configure it. This step is addressed in the next article in the WordPress Traffic Blueprint series.

This is the end of Section Two

To read the rest of this article, click on the link below:

This article is part of a comprehensive series of tutorials designed to help you learn how to grow your business online inexpensively and drive traffic sustainably using a WordPress-powered website and proven web marketing strategies.

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