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WordPress Traffic Automation Blueprint – Part 2 (Setup)

In Part 1 of our Website Traffic Blueprint article series overview, we explained that the key to turning your website into an automated web traffic generation machine is to use an “expertly configured” WordPress website.

As we also explained, an expertly configured WordPress site is not the same thing as a professionally-configured WordPress website. An ”expertly configured” WordPress blog is a website or blog that is not only driven by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and functionality of WordPress and its integration with various sites, specifically in areas like search engine optimization, content syndication and reporting.

(With an expertly configured WordPress blog, all you have to do to drive more web traffic is add great content regularly!)

Once your WordPress site has been fully set up and expertly configured, all you need to do to automatically generate more traffic is add great content regularly.

As outlined in Part One of this article series, the components of the automated online traffic machine are as follows:

In this article, we look at the “Setup” phase of the traffic automation process. We will help you understand the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.

WordPress Traffic Automation Blueprint – Setup

If You Don’t Have A Website Yet

If you don’t have a web presence yet, then it’s really quite simple … build a WordPress website!

WordPress is the most powerful, flexible, cost-effective and easy-to-use content management system available. We provide loads of articles, tips, and tutorials about the benefits and advantages of using WordPress to grow your business online.

For example, to learn just how popular WordPress has become, see this article: WordPress: Usage And Market Share

After making the choice to build your web presence with WordPress, the next step is to choose which type of WordPress platform you will run your web presence on.

This is important as there are two types of WordPress platforms you can choose from …

WordPress.org vs WordPress.com

(WordPress Self-Hosted Or WordPress Hosted?)

WordPress offers users a “self-hosted” and a “hosted” option.

With the “self-hosted” option you can download the full-featured WordPress CMS application for free from WordPress.org and host a WordPress site or blog using your own domain name.

With the “hosted option”, WordPress will host your site for free at WordPress.com. There are, however, some limitations on what you can and can’t do with your site when WordPress.com hosts it at no cost.

If you are planning to build a professional business presence online and you want to set up the traffic system described here, then choose the “self-hosted” WordPress platform. The benefits of choosing the “self-hosted” option (WordPress.org) far outweigh those of hosting a free blog at WordPress.com. You have complete control over your web presence and avoid the limitations of the hosted option. Keep in mind that the free hosting limitations can be overcome by upgrading to a paid option, but then why not start off with a WordPress site hosted on your own domain and avoid the hassles of upgrading later?

If You Already Have An Existing Site

If you already have an existing site, first check to see if your website has been built using WordPress.

If you need help with this step, check this article: How To Check If A Site Was Built With WordPress

If your existing site is a WordPress website, move to the next step, and make sure that your site’s internal settings have been properly configured. We cover this step in more detail in another tutorial.

If your existing website was not built using WordPress, you have some decisions to make.

Take a look at the diagram below. It will help you choose where to set up a WordPress web site on your domain …

(Use the above flowchart to decide how to set up WordPress on your domain)

Basically, you have two choices:

  1. Replace your existing site with a WordPress website, or
  2. Keep your existing web site and add a WordPress blog. This blog will then be used to drive traffic to your main website.

If you choose to keep your existing website and add a WordPress blog, make sure to use the self-hosted version of WordPress, which requires a domain name and webhosting, but allows you to fully configure your site’s settings and customize the design of your existing site using an appropriate WP theme.

To use WordPress as your main website, install the platform in the “root” folder of your domain (i.e. http://mydomainname.com).

If you have a website, then you will want to install WordPress in a subdirectory of your domain, e.g. www.mydomainname.com/blog (you can name your subfolder whatever you want).

If you already have a site that you don’t want to delete or replace with a WordPress site, the other option you have is to set up your WordPress site or blog on an entirely different domain.

This way:

Once you have set up your WordPress site, the next step is to configure it. This step is explained in the next article in the series.

This is the end of Section 2

To continue reading about this topic, click here:

This article is part of a comprehensive series of tutorials designed to help small business owners learn how to grow their business online with a WordPress-driven website and proven online marketing methods.

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"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now

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