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WordPress Traffic Automation Blueprint – Part 2 (Setup)

In Part One of our Website Traffic Blueprint article series overview, we explained that the key to creating an automated traffic generation machine is to use an “expertly configured” WordPress website.

As we also explained, an expertly configured WordPress web site is not the same thing as a professionally-configured WordPress website. An expertly configured WordPress website is a website or blog that is not only built with the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, features and functionality of WordPress and the way it can be integrated with other services, specifically in areas like SEO, content syndication and reporting.

(With an expertly configured WordPress website, all you have to do to generate more web traffic is publish great content regularly!)

Once you have your WordPress site expertly configured and fully set up, all you need to do then is publish content on a regular basis to automatically generate traffic.

As outlined in Part One of this article series, the components of the automated online traffic blueprint are as follows:

In this article, we look at the “Setup” phase of the traffic automation process. You will learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.

WordPress Web Traffic Automation System – Setup Phase

If You Haven’t Got A Web Presence Yet

If you haven’t got a website yet, it’s quite simple … get WordPress!

WordPress is the most powerful, flexible, cost-effective and easy-to-use content management system available. We provide loads of articles, tutorials, and tips on this site about the benefits and advantages of using WordPress to grow your business online.

For example, to learn just how popular WordPress has become as a web content management system, see this article: WordPress: Some Facts And Statistics

After choosing to build your website with WordPress, the next step is to decide which WordPress platform you will use to build your web presence on.

This step is important because there are 2 types of WordPress platforms available …

WordPress Self-Hosted Or WordPress Hosted?

(WordPress – Self-Hosted Or Hosted?)

WordPress offers website owners a ”hosted” and a “self-hosted” option.

With the “self-hosted” option you can download the full-featured WordPress application at no cost from WordPress.org and host a WordPress site or blog under your own domain name.

With the “hosted option”, WordPress will host your site for free at WordPress.com. There are, however, a number of limitations on what you can and can’t do with your blog when WordPress.com hosts it at no cost.

If you plan to build a professional web presence and you want to set up the traffic system described here, then you should choose the “self-hosted” WordPress platform. The benefits of choosing the “self-hosted” option (WordPress.org) far outweigh those of hosting a free site at WordPress.com. You can fully customize your web presence and avoid the limitations of the hosted option. Keep in mind that You can overcome the limitations of the free hosting platform by upgrading to a paid option, but then why not just start off by hosting a WordPress site on your own domain and avoid the hassles of upgrading later?

If You Have An Existing Web Site

If you already own an existing website, check first if it has been built using WordPress.

If you need help with this step, check this article: Tell-Tale Signs It’s A WordPress Blog And Free WP-Checking Tools

If your website runs on the WordPress CMS platform, move to the next step, and make sure that your site’s internal settings have been properly configured. We cover this step in more detail in another tutorial.

If your website was not built with WordPress, then you have some choices to make.

Take a look at the simple flowchart below. It will help you decide where to set up a WordPress website on your domain …

(Use the above flowchart to choose where to set up a WordPress website or blog on your domain)

Basically, you have two choices:

  1. Replace your existing website with a WordPress-driven site, or
  2. Keep your existing web site and add a WordPress blog. This blog will then be expertly configured and used to drive traffic to your main web site.

If you choose to keep your existing site and add a WordPress blog, make sure to use the self-hosted version of WordPress, which requires your own domain name and webhosting, but allows you to fully configure your blog’s settings and customize the design and style of your existing site using an appropriate WP theme.

To use WordPress as your main website, install it in the “root” folder of your domain (i.e. http://www.mydomainname.com).

If you have an existing website, then you will want to install WordPress in a subfolder of your domain, e.g. www.mydomainname.com/blog (you can name your subdirectory anything you want).

If you already have a website that you don’t want to delete or replace with a WordPress site, the other option you have is to set up your WordPress site or blog on an entirely different domain.

This way:

Once you have set up your WordPress site, the next step is to configure it. This step is explained in the next article in the series.

This is the end of Section 2

To read more, click on the link below:

This tutorial is part of a comprehensive series of articles aimed at helping you learn how to grow your business online cost-effectively with a WordPress-powered website and proven online marketing strategies.

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"I have used the tutorials to teach all of my clients and it has probably never been so easy for everyone to learn WordPress ... Now I don't need to buy all these very expensive video courses that often don't deliver what they promise." - Stefan Wendt, Internet Marketing Success Group

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