As we also explained, an expertly configured WordPress site is not the same thing as a professionally-configured WordPress site. An ”expertly configured” WordPress site is a blog that is not only powered by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, ease-of-use and functionality of WordPress and its integration with various services, specifically in areas like SEO, external site syndication and analytics.
(With an expertly configured WordPress web site, all you have to do to drive more traffic is publish content on a regular basis!)
Once your WordPress site has been expertly configured and fully set up, all you then need to do is add content on a regular basis to automatically drive more web traffic.
As outlined in Part One of this article series, the components of this automated website traffic machine are as follows:
In this article, we discuss the “Setup” phase of the traffic automation process. The focus of this section is to help you understand the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
WordPress Web Traffic Blueprint – Setup Phase
If You Don’t Have A Web Presence
If you don’t have a web presence yet, it’s quite simple … build a WordPress site!
WordPress is the most powerful, flexible, cost-effective and easy-to-use content management system on the planet. We provide loads of articles, tips, and tutorials about the benefits and advantages of using WordPress to grow your business online.
For example, to see just how popular WordPress has become, see this article: WordPress: Statistics And Market Share
After choosing to build your site with WordPress, the next step is to choose which type of WordPress platform you will build your web presence on.
This step is important as there are two types of WordPress platforms you can choose from …
WordPress Hosted Or WordPress Self-Hosted?
(WordPress – Hosted vs Self-Hosted)
WordPress offers both a ”hosted” and a “self-hosted” option.
WordPress.org lets you download the full-featured WordPress software at no cost and host a WordPress site or blog under your own domain name. This is the “self-hosted” WordPress option.
In the “hosted option”, WordPress hosts your blog for free at WordPress.com. There are, however, a number of limitations to what you can and can’t do with your site when WordPress.com hosts it for free.
If you are planning to build a professional business presence online and you want to set up the traffic system described here, then you should choose the “self-hosted” WordPress platform. The benefits of choosing the “self-hosted” option (WordPress.org) far outweigh those of hosting a free site at WordPress.com. You have complete control over your web presence and avoid the limitations of the hosted option. Keep in mind that you can overcome the limitations of the free hosting options by upgrading to a paid option, but then why not start off with a WordPress site hosted on your domain and avoid the hassles of upgrading later?
If You Have An Existing Website
If you already have an existing web site, first, check if the web site has been built using WordPress.
If you need help with this step, check this article: How To Check If A Website Is A WP Web Site
If your web site is powered by WordPress, move to the next step, and make sure that your site’s internal settings have been properly configured. We cover this step in more detail in another tutorial.
If your website was not built using WordPress, then you have some decisions to make.
Take a look at the simple flowchart below …
(Use this simple flowchart to decide where to set up a WordPress website on your domain)
Basically, you have two choices:
- Replace your existing website so that your main website is powered by WordPress, or
- Keep your existing website and add a WordPress-driven blog. This blog will then be used to drive traffic to your main website.
If you choose to keep your existing website and add a WordPress-powered blog, make sure to use the self-hosted version of WordPress, which requires a domain name and webhosting, but allows you to fully configure your site’s settings and customize the design and style of your existing site using an appropriate WP theme.
To use WordPress as your main site, install the software in the “root” folder of your domain (i.e. mydomainname.com).
If you have a website, then you will want to install WordPress in a subdirectory of your domain, e.g. www.mydomainname.com/blog (you can name your subdirectory whatever you want).
If you already have a website that you don’t want to delete or replace with a WordPress site, the other option you have is to set up your WordPress site or blog on an entirely different domain.
- mydomainname.com – goes to your existing website
- myotherdomain.com – goes to your WordPress blog
Once you have set up your WordPress site, the next step is to configure its internal settings. This step is addressed in the next article in the WordPress Traffic Blueprint series.
This is the end of Section Two
To read more, click on the link below:
- Website Traffic Blueprint Part 3 – Learn How To Turn Your Website Into An Automated Web Traffic Machine
This tutorial is part of a comprehensive series of articles designed to help you learn how to grow your business online inexpensively and drive traffic organically with a WordPress-driven website or blog and proven web marketing strategies.
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