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WordPress Traffic Automation Blueprint – Part 2 (Setup)

In Part 1 of our Web Traffic Blueprint article series overview, we explained that the key to creating an automated traffic generation machine is to use an “expertly configured” WordPress website.

As we also explained, an expertly configured WordPress site is different than a professionally-configured WordPress website. An expertly configured WordPress site is a site that is not only powered by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, features and functionality of WordPress and the way it can be integrated with other services, specifically in areas like SEO, external site syndication and analytics.

(With an expertly configured WordPress website or blog, all you have to do to bring more web traffic is publish great content on a regular basis!)

Once your WordPress site has been fully set up and expertly configured, all you then need to do is publish great content on a regular basis to automatically drive more web traffic organically.

As outlined in Part 1 of this article series, the components of this automated web traffic system are as follows:

In this article, we look at the “Setup” phase of the traffic automation process. You will learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.

WordPress Traffic Blueprint – Setup

If You Haven’t Got A Website

If you haven’t got a web presence yet, it’s quite simple … build a WordPress site!

WordPress is the most powerful, flexible, cost-effective and easy-to-use content management system on the planet. We provide loads of articles, tutorials, and tips about the benefits and advantages of using WordPress to grow your business online.

For example, to see just how popular WordPress is, see this article: WordPress Usage Statistics

After choosing to build your web presence with WordPress, the next step is to choose which WordPress platform you will use to build your web presence on.

This is important because there are 2 types of WordPress platforms available …

WordPress Self-Hosted Or WordPress Hosted?

(Hosted Or Self-Hosted WordPress Site?)

WordPress offers both a “self-hosted” and a “hosted” option.

WordPress.org allows you to download the full-featured WordPress CMS application at no cost and self-host a WordPress site or blog under your own domain name. This is the “self-hosted” WordPress option.

With the “hosted option”, WordPress hosts your blog for free at WordPress.com. There are, however, some limitations on what you can and can’t do with your site when WordPress.com hosts it for free.

If you plan to build a professional web presence and you want to set up the traffic system described here, then choose the “self-hosted” WordPress platform. The benefits of choosing the “self-hosted” option (WordPress.org) far outweigh those of hosting a free site at WordPress.com. You have complete control over your web presence and avoid the limitations of the hosted option. Keep in mind that the free hosting limitations can be overcome by upgrading to a paid option, but then why not just start off by hosting a WordPress site on your domain and avoid the hassles of upgrading later?

If You Have An Existing Web Site

If you already have an existing web site, check to see if the website has been built using WordPress.

If you need help with this step, check this article: How To Tell If A Website Was Built Using WordPress

If your existing site is powered by WordPress, move to the next step, and make sure that your site’s internal settings have been properly configured. We cover this step in more detail in another tutorial.

If your web site is not a WordPress web site, then you have to make some choices.

Take a look at the diagram below. It will help you decide where to set up a WordPress website on your domain …

(Use this simple flowchart to help you choose how to set up a WordPress website on your domain)

Basically, you have two choices:

  1. Replace your existing site with a WordPress-powered website, or
  2. Keep your existing web site and add a WordPress-driven blog. This blog will then be expertly configured and used to drive traffic to your main website.

If you choose to keep your existing website and add a WordPress-driven blog, make sure to use the self-hosted version of WordPress, which requires a domain name and web hosting, but allows you to fully configure your site’s settings and customize the design of your existing web site using a suitable theme for WordPress.

To use WordPress as your main site, install it in the “root” directory of your domain name (e.g. mydomainname.com).

If you have a website, then you will want to install WordPress in a subfolder of your domain, e.g. www.mydomainname.com/blog (you can name the subdirectory whatever you like).

If you have an existing website that you don’t want to delete or replace with a WordPress site, the other option you have is to set up your WordPress site or blog on an entirely different domain.

This way:

Once you have set up your WordPress site, the next step is to configure its internal settings. This step is covered in the next article in the series.

This is the end of Part Two

To read the rest of this article, click here:

This tutorial is part of a comprehensive tutorial series designed to help business owners learn how to grow their business online inexpensively and drive traffic organically with a WordPress-driven website or blog and proven web marketing strategies.

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