So far, here is what we have covered in this series:
In Part 1, we provided an overview of the traffic automation process, and explained why using an expertly configured WordPress website is the key to automating traffic to your site …
(With an expertly configured WordPress blog, all you have to do to attract web traffic is add fresh content on a consistent basis!)
In Part 2, we discussed critical setup decisions. We explained the best way to get started if you don’t have a website yet, how to set everything up if you already have a website, and what to do if your site was built using WordPress.
(In Part two we show you where to set up WordPress on your domain)
In Part 3, we focused on the configuration phase. We explained how to configure all the settings that affect your site’s traffic-getting ability …
(In Part 3 you will configure hosting settings, WordPress settings, and external settings that can affect your site’s traffic-getting ability)
In Part Four, we looked at ways to automate the traffic system with different WordPress plugins.
(Publish once to WordPress and automate your content distribution to all other marketing channels!)
In this section of the WordPress web traffic automation blueprint article series, we discuss ways to optimize traffic to your website with different tools and strategies.
WordPress Traffic Blueprint – Systems
In addition to getting your WordPress website expertly configured, the key to generating successfully on a consistent basis is having a clear business vision, careful digital planning, and great systems in place.
(Consistent traffic is the product of a business vision, sound planning, and excellent systems)
Let’s review the systems that will help you grow and manage new traffic.
- Marketing Systems – How you drive new traffic to your website.
- Technical Systems – How you ensure that your digital presence remains optimized for receiving new traffic.
- Business Systems – How you manage and respond to traffic.
(Use systems to grow and manage your web traffic)
Let’s review the importance of the above systems briefly:
Your marketing systems consist of the processes and methods used to create traffic for your website. Your marketing systems can be tested by asking questions such as:
- What is your online marketing strategy?
- What resources and portion of your budget will you assign to these marketing channels?
- Who will create your content, sales funnels, and marketing campaigns?
- How will you measure the ROI of your online campaigns?
During the setup and configuration phase, you should have installed an analytics program (e.g. Google Analytics). If you’re just starting out, you may want to consider investing in some paid advertising to help you generate some intelligence. If you’re tracking your marketing campaigns correctly, this should yield some actionable data, such as the keywords people are searching online to find your website, which you can use to create content targeted specifically to your audience.
Your technical systems and processes ensure that your online presence remains up and running for receiving traffic. There’s no point sending traffic to your site if your site is constantly down or your pages are taking a very long time to load.
Your technical systems include handling areas like webhosting, website maintenance and support, installing and updating new applications (e.g. plugins), customization, integration, troubleshooting, etc.
You can test your technical systems by questions such as:
- Who will look after my webhosting?
- Who is looking after my website and keeping my site maintained and up-to-date?
- Who will fix errors, troubleshoot problems, provide technical support and advice, etc. if you experience difficulties?
Many potential problems can be minimized if your website planning and setup and configuration phases have been completed correctly. As with all technology, however, you should expect to face new problems. Your technical systems need to be robust enough to handle these.
You need good operational systems and processes to help you manage and respond to the influx of new traffic. This includes:
- Communication systems
- Managing human and financial resources
- Handling sales inquiries
- Order fulfillment
- Customer service/training
If you plan to outsource your digital marketing and technical maintenance, then make sure you have implemented good systems to manage all outsourcing.
WordPress Traffic System – Traffic Loops
If your business objectives are clear and your systems and processes are in place, all you need to focus your efforts on is growing, optimizing and further automating a “traffic loop”.
Let’s go through an example of implementing, optimizing, and further automating a traffic loop. Take a look at the diagram below …
(WordPress can help implement, automate, and optimize a traffic loop)
Increase Reach And Visibility
Step 1 of the process is to increase visibility for your website or blog.
- An expertly configured WordPress site will allow you to automatically distribute your content to places like Facebook, Twitter, GooglePlus, etc. The easiest way to increase your reach and visibility online, therefore, is to simply publish more content on your site.
- As mentioned earlier, investing in some paid advertising can help generate data, which you can use to create web content targeted specifically to your audience.
- Repurpose your content to leverage the power, appeal, and reach of different media formats.
- Continue learning about ways to bring more visitors using methods like Pinterest ads, social media, email ads, etc.
Plugins, Tools, & Methods
We’ve covered many excellent tools, plugins, and strategies in earlier sections of this tutorial series.
Also, if you haven’t already, contact us to learn more about plugins that allow you to easily add the following to your WordPress website:
- Share your comments and posts online,
- Run contests, offer discounts or downloads for likes/shares,
- Display user generated content, feeds, etc.
- Publish and distribute content online in other media formats (e.g. videos, PDF guides, slides, etc.)
Build Authority And Credibility
Getting more content out there is great, but for this activity to be really effective, your content also needs to be building authority and credibility with visitors.
Publishing better quality content not only helps to establish your credibility, it also improves your chances of getting more people to share it with others and hence more visitors.
- Focus on content that adds value to potential visitors and that showcases your expertise. This includes content that educates and informs readers, training content, user reviews, adding testimonials, etc.
- Consider publishing a “how to” guide that can be sold or distributed online (e.g. sell on Amazon.
Tools And Methods
We have created an entire course on content creation that you can plug into for free here:
Also, if you haven’t already, ask us about plugins that allow you to easily add the following to your site:
- Legal Pages
- Customer Support (e.g. Helpdesk, Live Chat, etc.)
- User Reviews
- Badges/Certificates Of Trust
Grow Influence & Engagement
At some point, you may want to consider developing “traffic on demand.” You can achieve this by building a list or starting an online forum, community, or even your own social network.
With “Traffic On Demand,” all of your traffic comes from an audience of customers or subscribers – people who already know you and trust you. Your influence and reputation can be used to generate traffic with every post you publish or email you send out.
- Encourage visitors to leave comments and start discussions on your site.
- Add an email newsletter and encourage people to subscribe.
- Add a free, paid, or ‘freemium’ membership site.
- Create or join an online group on Facebook.
Plugins, Tools, And Strategies
There are many solutions and WordPress plugins that can help grow your influence and improve engagement. For example:
- Autoresponders (e.g. Aweber, GetResponse, etc.)
- Contact Forms, Live Chat
- Forums & Social Communities (e.g. bbPress, BuddyPress)
- Polls and Surveys
- Webinars (e.g. Webinar JEO)
- Comment sharing
- Add media, video galleries, etc.
Identify Problems And Provide Solutions
If you take advantage of incoming traffic to find out what your visitors are searching for, you can develop new products, services, and solutions, all of which can provide you with new opportunities to generate additional web traffic.
- Consider creating an online training course.
- Publish a “how to” guide that you can sell or distribute online (e.g. sell on Amazon.
- Consider adding e-commerce to your business.
Plugins, Tools, And Methods
If you plan to provide solutions online (as opposed to just providing information), then some of the more useful plugins you may want to consider adding to your website or blog include:
- Membership Sites (e.g. Wishlist Member, S2 Member, etc.)
- e-Courses (e.g. Courseware)
- Event Registrations (e.g. EventEspresso)
Analyze Data & Feedback
The final step of the process is to collect and analyze data. By learning to interpret data gathered from existing traffic, you can discover new opportunities to generate additional traffic.
Hopefully, by now you already have installed an analytics tool like Google Analytics on your site. Make sure you also learn how to interpret the data.
WordPress Traffic Automation Blueprint – Summary
All you have to do once you implement the above strategies is repeat the process, fine-tuning and refining your methods as you go to grow your traffic and get better your results.
- Start with an expertly configured WordPress site backed by solid marketing, technical and business systems,
- Implement a content marketing strategy (with some paid advertising to drive traffic and generate useful data) to increase your reach and visibility online,
- Add plugins, list-building strategies, and other methods as needed to build authority and credibility, and also to increase engagement with visitors,
- Promote any new solutions, products or services using your existing channels and strategies to generate additional streams of traffic,
- Analyse your data and your results, automate your processes wherever possible, and begin the cycle again.
Hopefully, now you have a blueprint that will help you drive more traffic automatically to your WordPress website and build a better business online.
"I was absolutely amazed at the scope and breadth of these tutorials! The most in-depth training I have ever received on any subject!" - Myke O'Neill, DailyGreenPost.com