WordPress For Non-Techies: Free WordPress Tutorials – WPCompendium.org

WordPress Traffic Automation Blueprint – Part 5 (Optimization)

Welcome to Part 5 of our Website Traffic Blueprint article series, where we explain how to drive traffic automatically to your website using the WordPress CMS.

So far, here is what we have covered in this series:

In Part One, we describe the traffic automation process, and explain why using an expertly configured WordPress website or blog is the key to automating traffic to your website …

(With an expertly configured WordPress site, all you have to do to begin attracting more web traffic is publish web content on a consistent basis!)

In Part Two, we focus on critical setup decisions. We help you understand the best way to get started if you don’t have a website yet, how to set everything up if you already have a website, and what to do if your site is built using WordPress.

(In Part two we show you how to set up a WordPress web site on your domain)

In Part Three, we focused on important configuration decisions. We explained how to configure all the settings (hosting, WordPress and external) that can affect your website’s ability to generate traffic automatically …

(In Part Three we explain how to configure hosting settings, WordPress settings, and external settings that can affect your website’s traffic-getting ability)

In Part 4, we showed you how to set up various plugins that can bring traffic automatically to your site.

(Publish once to WordPress and automate your content distribution to all other services!)

In this article, we discuss ways to optimize your traffic with different tools and methods.

WordPress Traffic Automation System – Systems

In addition to getting your WordPress website expertly configured, the key to generating consistent traffic of high quality is having a clearly-defined business vision, careful digital planning, and excellent systems and process in place.

(Automated traffic is the product of having a clear business vision, sound planning, and excellent systems)

Let’s review the systems that will help you grow and manage this traffic.

These include:

(Use systems to grow, automate, and manage your traffic)

Let’s review the above systems briefly:

Marketing Systems

Your marketing systems consist of the processes and methods used to drive traffic to your website. You can test your marketing systems by asking questions such as:

During the setup and configuration phase, you should have installed an analytics program (e.g. Google Analytics). If you’re just starting out, you may want to consider investing in some paid advertising to help you generate some actionable data, such as the keywords people are searching online to find your website, which you can use to create content targeted specifically to your audience’s needs.

Technical Systems

Your technical systems keep your online presence up and running for receiving new traffic. There’s no point sending traffic to your website if your site is constantly experiencing problems or your web pages are taking a long time to load.

Your technical systems need to be able to adequately handle areas like webhosting, site maintenance and support, installing and updating new applications (e.g. plugins), integration, customization, troubleshooting, etc.

Your technical systems can be tested by asking questions such as:

Many potential issues can be minimized if your website planning and setup and configuration phases have been done correctly. As with all technology, however, you can expect new problems. You will need the right technical systems in place to handle these.

Business Systems

You need good operational systems and processes to help you manage and respond to the influx of traffic. This includes:

If you plan to outsource your digital marketing and technical support, then make sure you also implement excellent systems for managing all outsourcing processes.

WordPress Web Traffic System – Optimizing Traffic Generation

With clear business objectives and great systems in place, all you need to focus on is growing a “traffic loop”.

Let’s go through an example of implementing, optimizing, and automating a traffic loop. Take a look at the diagram below …

(WordPress can help implement, optimize, and automate a traffic loop)

Increase Reach And Visibility Online

The first step of the process is to expose your business to as many potential users as your resources will allow.

Traffic Tips
Tools And Strategies

We’ve already covered a number of excellent plugins, tools, and strategies in previous sections of this tutorial series.

Also, if you haven’t already, see other posts and tutorials on this site to learn more about plugins that let you easily add the following to your WordPress website:

Build Authority And Credibility

Getting more content published is good, but for this activity to be really effective, your content also needs to build authority and credibility with users.

Publishing authoritative content not only helps to establish your credibility, it also improves your chances of getting more shares and views and hence more traffic.

Useful Tips And Ideas
Tools & Methods

We have created a detailed course on how to develop a content marketing strategy, how to promote your business with content, content creation tools, and ways to never run out of new web content ideas that you can plug into for free here:

Also, if you haven’t already, see other posts on this site to learn more about plugins that let you easily add the following to your website or blog:

Grow Influence And Engagement

At some point, you may want to consider developing “traffic on demand.” You can achieve this by building a list or starting an online community.

With “Traffic On Tap,” your traffic will come from customers or subscribers – people who already know you and trust you. Your influence and credibility can be used to generate new traffic with every blog post you publish or email you send out.

Useful Tips
Tools And Strategies

Many solutions and WordPress plugins are available that are easy to implement and can help grow your online influence and improve engagement. For example:

Identify Needs & Provide Solutions

If you take advantage of incoming traffic to discover what users are searching for, you can develop new services and products, all of which provide new opportunities for generating additional traffic.

Tips
Tools, Plugins, & Methods

If you plan to provide solutions online (as opposed to just providing information), look for plugins that let you easily add the following to your site:

Analyze Data & Feedback

The final step of the process is to collect and analyze data. By learning to interpret data gathered from existing traffic, you can discover new opportunities to generate additional traffic.

You should have already installed an analytics tool (e.g. Google Analytics) on your website. Make sure you understand the metrics and can interpret the data.

WordPress Traffic Blueprint – Summary

All you have to do once you implement the above strategies is rinse and repeat, fine-tuning and refining your methods as you go to grow your traffic and improve your results.

In summary:

Hopefully, this information has given you a blueprint that will help you drive more visitors automatically to your WordPress web site and build a better business online.

***

"I have used the tutorials to teach all of my clients and it has probably never been so easy for everyone to learn WordPress ... Now I don't need to buy all these very expensive video courses that often don't deliver what they promise." - Stefan Wendt, Internet Marketing Success Group

***

Recommended Video Courses For WordPress Users

How To Use FTP

This video course shows you how to use FTP (File Transfer Protocol) to transfer and upload files between your hard drive and your server using a free FTP program called Filezilla.

More info: How To Use FTP

Recommended Video Courses For WordPress Users

How To Use cPanel

cPanel is a powerful and simple-to-use web hosting management software application that gives website owners the ability to quickly and easily manage their servers and websites using a simple and intuitive dashboard.

This video course will teach you how to use the main features of cPanel to manage your web hosting.

More info: How To Use cPanel

Recommended Video Courses For WordPress Users

How To Use Amazon S3

Learn how to set up and use Amazon S3 to upload, store, manage, and protect your site’s images, large media files, downloadable files, stream videos and more.

More info: How To Use Amazon S3

Recommended Video Courses For WordPress Users

How To Set Up WordPress On Localhost

Learn how to install, set up, and locally host a fully functioning WordPress site on your computer.

More info: How To Set Up WordPress On Localhost

Recommended Video Courses For WordPress Users

How To Optimize WordPress

Learn how to optimize your WordPress site and improve your page loading speed.

More info: How To Optimize WordPress