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WordPress Traffic Automation Blueprint – Part 5 (Optimization)

Welcome to Part 5 of our Website Traffic Blueprint article series, where we show you how to automate traffic to your site using the WordPress CMS platform.

So far, here is what we have covered in this series:

In Part 1, we provided an overview of the traffic automation process, and explained why using an expertly configured WordPress website is the key to automating traffic to your site …

(With an expertly configured WordPress blog, all you have to do to attract web traffic is add fresh content on a consistent basis!)

In Part 2, we discussed critical setup decisions. We explained the best way to get started if you don’t have a website yet, how to set everything up if you already have a website, and what to do if your site was built using WordPress.

(In Part two we show you where to set up WordPress on your domain)

In Part 3, we focused on the configuration phase. We explained how to configure all the settings that affect your site’s traffic-getting ability …

(In Part 3 you will configure hosting settings, WordPress settings, and external settings that can affect your site’s traffic-getting ability)

In Part Four, we looked at ways to automate the traffic system with different WordPress plugins.

(Publish once to WordPress and automate your content distribution to all other marketing channels!)

In this section of the WordPress web traffic automation blueprint article series, we discuss ways to optimize traffic to your website with different tools and strategies.

WordPress Traffic Blueprint – Systems

In addition to getting your WordPress website expertly configured, the key to generating successfully on a consistent basis is having a clear business vision, careful digital planning, and great systems in place.

(Consistent traffic is the product of a business vision, sound planning, and excellent systems)

Let’s review the systems that will help you grow and manage new traffic.

These include:

(Use systems to grow and manage your web traffic)

Let’s review the importance of the above systems briefly:

Marketing Systems

Your marketing systems consist of the processes and methods used to create traffic for your website. Your marketing systems can be tested by asking questions such as:

During the setup and configuration phase, you should have installed an analytics program (e.g. Google Analytics). If you’re just starting out, you may want to consider investing in some paid advertising to help you generate some intelligence. If you’re tracking your marketing campaigns correctly, this should yield some actionable data, such as the keywords people are searching online to find your website, which you can use to create content targeted specifically to your audience.

Technical Systems

Your technical systems and processes ensure that your online presence remains up and running for receiving traffic. There’s no point sending traffic to your site if your site is constantly down or your pages are taking a very long time to load.

Your technical systems include handling areas like webhosting, website maintenance and support, installing and updating new applications (e.g. plugins), customization, integration, troubleshooting, etc.

You can test your technical systems by questions such as:

Many potential problems can be minimized if your website planning and setup and configuration phases have been completed correctly. As with all technology, however, you should expect to face new problems. Your technical systems need to be robust enough to handle these.

Business Systems

You need good operational systems and processes to help you manage and respond to the influx of new traffic. This includes:

If you plan to outsource your digital marketing and technical maintenance, then make sure you have implemented good systems to manage all outsourcing.

WordPress Traffic System – Traffic Loops

If your business objectives are clear and your systems and processes are in place, all you need to focus your efforts on is growing, optimizing and further automating a “traffic loop”.

Let’s go through an example of implementing, optimizing, and further automating a traffic loop. Take a look at the diagram below …

(WordPress can help implement, automate, and optimize a traffic loop)

Increase Reach And Visibility

Step 1 of the process is to increase visibility for your website or blog.

Plugins, Tools, & Methods

We’ve covered many excellent tools, plugins, and strategies in earlier sections of this tutorial series.

Also, if you haven’t already, contact us to learn more about plugins that allow you to easily add the following to your WordPress website:

Build Authority And Credibility

Getting more content out there is great, but for this activity to be really effective, your content also needs to be building authority and credibility with visitors.

Publishing better quality content not only helps to establish your credibility, it also improves your chances of getting more people to share it with others and hence more visitors.

Traffic Ideas
Tools And Methods

We have created an entire course on content creation that you can plug into for free here:

Also, if you haven’t already, ask us about plugins that allow you to easily add the following to your site:

Grow Influence & Engagement

At some point, you may want to consider developing “traffic on demand.” You can achieve this by building a list or starting an online forum, community, or even your own social network.

With “Traffic On Demand,” all of your traffic comes from an audience of customers or subscribers – people who already know you and trust you. Your influence and reputation can be used to generate traffic with every post you publish or email you send out.

Plugins, Tools, And Strategies

There are many solutions and WordPress plugins that can help grow your influence and improve engagement. For example:

Identify Problems And Provide Solutions

If you take advantage of incoming traffic to find out what your visitors are searching for, you can develop new products, services, and solutions, all of which can provide you with new opportunities to generate additional web traffic.

Plugins, Tools, And Methods

If you plan to provide solutions online (as opposed to just providing information), then some of the more useful plugins you may want to consider adding to your website or blog include:

Analyze Data & Feedback

The final step of the process is to collect and analyze data. By learning to interpret data gathered from existing traffic, you can discover new opportunities to generate additional traffic.

Hopefully, by now you already have installed an analytics tool like Google Analytics on your site. Make sure you also learn how to interpret the data.

WordPress Traffic Automation Blueprint – Summary

All you have to do once you implement the above strategies is repeat the process, fine-tuning and refining your methods as you go to grow your traffic and get better your results.

In summary:

Hopefully, now you have a blueprint that will help you drive more traffic automatically to your WordPress website and build a better business online.


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