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WordPress Traffic Automation Blueprint – Part 5 (Optimization)

Welcome to Part 5 of our Website Traffic Blueprint article series, where we explain how to turn a site into an automated web traffic generation machine using the WordPress CMS platform.

So far, we have covered the following in this article series:

In Part 1 of this series, we explained why using an expertly configured WordPress site is the key to automating traffic to your website …

(With an expertly configured WordPress web site, all you have to do to automatically start driving web traffic is post new content on a consistent basis!)

In Part Two, we discuss critical setup decisions. We help you understand the best way to get started if you don’t have a website yet, how to set everything up if you already have a website, and what to do if your site has been built using WordPress.

(In Part 2 we show you where to set up WordPress on your domain)

In Part Three, we focus on configuring WordPress. We explained how to configure all the settings (hosting, internal and external) that affect your website’s traffic-getting ability …

(In Part Three we show you how to configure hosting settings, WordPress settings, and external settings that can affect your website’s ability to generate traffic automatically)

In Part Four, we showed you how to set up various plugins that can help bring traffic automatically to your website or blog.

(Publish once to WordPress and automate the distribution of your content to all other services!)

In this section of the WordPress web traffic automation blueprint series, we discuss ways to optimize the traffic generation process with different tools and methods.

WordPress Traffic Automation Blueprint – Traffic Optimization Systems

In addition to having an expertly configured WordPress site, the key to generating consistent traffic of high quality is having a clearly-defined business vision, sound digital planning, and excellent systems and process in place.

(Optimizing traffic is the product of having a clear business vision, sound planning, and excellent systems)

Let’s review briefly the systems that will help you grow and manage all traffic.

These systems include:

(Use systems to grow, automate, optimize, and manage your web traffic)

Let’s review the above systems briefly:

Marketing Systems

Your marketing systems consist of the processes and methods used to drive traffic to your business. You can test your online marketing systems by asking questions such as:

During the setup and configuration phase, you would have installed an analytics program (e.g. Google Analytics). If you’re just starting out, you may want to consider investing in some paid advertising to help generate some data, such as the keyword phrases people are searching online to find your website, which you can use to create web content better targeted to your audience’s needs.

Technical Systems

Your technical systems keep your online presence optimized for receiving traffic. There’s no point driving traffic to your site if your site is constantly experiencing problems or your web pages take a long time to load.

Your technical systems need to be able to adequately handle areas like webhosting, website maintenance and support, installing, configuring, and updating new software (e.g. plugins), customization, integration, troubleshooting, etc.

You can test your technical systems by questions such as:

Many potential issues can be minimized if your planning and setup and configuration phases have been completed correctly. As with all technology, however, you can expect new problems to arise. You will need the right technical systems in place to handle these.

Business Systems

You need good business systems to help you manage and respond to the influx of traffic. This includes:

If you intend to outsource key aspects of your digital marketing and technical support, then make sure you also implement great systems to manage all outsourcing processes.

WordPress Web Traffic System – Optimizing Traffic Generation

If your business objectives are clear and your systems and processes are in place, all you need to do is focus on developing, optimizing and automating a “traffic loop”.

Let’s walk through an example of implementing, optimizing, and further automating a traffic loop. Take a look at the illustration below …

(Implementing, optimizing and automating your traffic loop)

Increase Reach And Visibility

The first step of the process is to expose your business to as many members of your target audience as your resources will allow.

Traffic Optimization Ideas
Tools, Plugins, And Methods

We’ve already covered a number of useful plugins, tools, and strategies in previous sections of this article series.

Also, if you haven’t already, ask us about plugins that let you easily add the following to your website:

Build Authority And Credibility

Getting more of your content published is great, but to make this more effective, your content also needs to build authority and credibility with users.

Publishing better quality content improves your chances of getting more views from social sharing and hence more visitors.

Useful Tips & Ideas
Plugins, Tools, & Strategies

We have created a detailed email course on how to develop a content marketing strategy, how to promote your business with content, content creation tools, and how to never run out of ideas for content that you can plug into for free here:

Also, if you haven’t already, see other posts on this site to learn more about plugins that let you easily add the following to your site:

Grow Influence And Engagement

At some point, you may want to consider developing “traffic on demand.” You can do this by growing a list or starting an online community or even your own social network.

With “Traffic On Tap,” all of your traffic will come from customers or subscribers – people who already know you and trust you. Your influence and credibility can be used to generate new traffic with every post you publish or email you send out.

Tips
Tools, Plugins, & Methods

Many solutions and WordPress plugins are available that can help increase your online influence and improve user engagement. For example:

Identify Needs & Provide Solutions

By taking advantage of incoming traffic to listen to what users are looking for, you should have no problem developing new solutions, all of which can provide you with new opportunities to generate additional traffic.

Useful Tips
Tools & Methods

If you plan to provide products and services online (as opposed to just providing information), look for WordPress plugins that allow you to easily add the following to your site:

Analyze Data & Feedback

The final step of the process is to collect and analyze data. Gathering and interpreting data from existing traffic gives you the opportunity to discover new traffic opportunities.

Hopefully, by now you already have installed an analytics tool (e.g. Google Analytics) on your site. Make sure you understand the metrics and features and can interpret the data.

WordPress Traffic Blueprint – Summary

Once you implement the above strategies, all you have to do is rinse and repeat, fine-tuning and refining your methods as you go to grow your traffic and get better your results.

In summary:

Hopefully, this post has given you a blueprint that will help you drive more traffic automatically to your WordPress web site and get better results online.

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