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WordPress Traffic Automation Blueprint – Part 5 (Optimization)

Welcome to Part 5 of our Website Traffic Blueprint article series, where we show you how to grow your business online automatically using WordPress.

So far, we have covered the following in this series:

In Part One of this article series, we described the traffic automation process, and explained why using an expertly configured WordPress website or blog is the key to automating traffic to your site …

(With an expertly configured WordPress web site, all you have to do is add fresh content on a regular basis to automatically begin attracting more web traffic!)

In Part Two, we discussed the setup phase of the blueprint. We helped you understand the best way to start if you don’t have a web presence yet, how to set everything up if you already have a site, and what to do if your existing website was built using WordPress.

(In Part 2 we show you how to set up WordPress on your domain)

In Part 3, we discussed the configuration phase of the automation process. We configured all the settings that affect your site’s traffic-getting ability …

(In Part 3 you learn how to configure all the settings that can affect your site’s ability to generate traffic automatically)

In Part 4, we looked at ways to automate the traffic system using a number of plugins.

(Publish once to WordPress and automate the distribution of your content to all other marketing channels!)

In this article, we discuss ways to optimize traffic generation with a number of different tools and methods.

WordPress Web Traffic Blueprint – Systems

In addition to getting your WordPress site expertly configured, the key to generating quality traffic on a consistent basis is having a clear business vision, sound digital planning, and excellent systems in place.

(Generating regular traffic is the result of having a clear business vision, planning, and systems)

Let’s briefly review the systems that will help you grow and manage all traffic.

These include:

(Systems help you grow and manage your traffic)

Let’s review the above systems briefly:

Marketing Systems

Your marketing systems consist of the processes and strategies used to create traffic for your website. Your online marketing systems can be tested by asking questions such as:

During the setup and configuration phase, you would have installed an analytics program (e.g. Google Analytics). If you’re just starting out, you may want to consider investing in some paid advertising to help generate some initial actionable data, such as the keyword phrases people are searching online to find your website, which you can use to create web content targeted specifically to your audience.

Technical Systems

Your technical systems keep your web presence up and running for receiving new traffic. There’s no point sending traffic to your website if your site is constantly down or your web pages are taking a long time to load.

Your technical systems include handling technical areas like webhosting, site maintenance and support, installing and updating software (e.g. plugins), customization, integration, troubleshooting, etc.

You can test your technical systems by questions such as:

Many potential issues can be minimized if your website planning and setup and configuration phases have been done correctly. Like all technology, however, new problems will always arise. Your technical systems need to be able to handle these.

Business Systems

Your business systems help you manage traffic. These include:

If you intend to outsource your digital marketing and technical support, then make sure you also implement excellent systems for managing all outsourcing processes.

WordPress Traffic Blueprint – Traffic Loops

If your business objectives are clear and your systems and processes are in place, all you need to focus on are ways to implement and optimize your “traffic loop”.

Let’s walk through an example of implementing, optimizing, and automating a traffic loop. Take a look at the diagram below …

(An effective traffic loop)

Increase Reach And Visibility

Step 1 of the process is to increase visibility for your website.

Traffic Optimization Tips
Tools, Plugins, & Methods

We’ve covered many useful tools, plugins, and methods in earlier sections of this tutorial series.

Also, if you haven’t already, see other posts and tutorials on this site to learn more about plugins that let you easily add the following to your WordPress website or blog:

Build Authority & Credibility

Getting more of your content published is great, but to make this activity more effective, your content also needs to be building authority and credibility with your audience.

Publishing higher quality content improves your chances of getting more people to share it around and hence more traffic.

Useful Tips
Plugins, Tools, And Strategies

We have created a detailed course on content creation that you can plug into for free here:

Also, if you haven’t already, learn more about plugins that allow you to easily add the following to your WordPress website:

Grow Influence And Engagement

At some point, you may want to consider developing “traffic on tap.” You can achieve this by building a list or starting a community.

With “Traffic On Demand,” most of your traffic comes from customers or subscribers – people who already know you and trust you. Your influence and reputation can be used to generate new traffic with every post you publish, forum post you add, or broadcast you send out.

Tips
Plugins, Tools, And Methods

There are many solutions and WordPress plugins that can help increase your online influence and improve engagement. For example:

Identify Problems & Provide Solutions To These

By taking advantage of incoming traffic to discover what users are looking for, you can develop new products, services, and solutions, all of which provide new opportunities to generate new sources of traffic.

Useful Tips And Ideas
Plugins, Tools, & Methods

If you plan to provide solutions online (as opposed to just providing information), look for plugins that let you easily add the following to your WordPress site:

Analyze Data & Feedback

The final step of the process is to collect and analyze data. By learning to interpret data gathered from existing traffic, you can discover new ways to generate additional traffic.

Hopefully, by now you have already installed an analytics tool like Google Analytics on your site. Make sure you can also understand the data.

WordPress Web Traffic System – Summary

Once you implement the above strategies, all you have to do is rinse and repeat, fine-tuning and refining your methods as you go to grow your traffic and get better your results.

In summary:

Hopefully, this information has given you a blueprint that will help you drive more traffic automatically to your WordPress website and build a better business online.

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"I was absolutely amazed at the scope and breadth of these tutorials! The most in-depth training I have ever received on any subject!" - Myke O'Neill, DailyGreenPost.com

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