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Grow Your Medical Or Healthcare Business Online With WordPress

Grow Your Medical Or Healthcare Business Online With WordPress

The digital age has not only transformed the way business is done around the world, it has also created difficult challenges and opportunities for health and medical services practitioners.

Online Challenges For Health Practitioners

Today, more than ever, businesses in the health and medical sector must work harder than ever to remain competitive. Not only do you have to participate in the community your business serves, you must also develop and maintain a strong web presence. This includes having a dynamic website and learning how to better market your medical services online.

As well as spending money marketing offline, you will probably find (if you haven’t already) that in order to remain competitive, you will need to assign a bigger amount of your budget towards the development and management of a website that will attract new prospects, engage users, outperform the competition in search engines and social media, and help increase your presence online.

This means that your website not only has to look great, your web pages have to be fast-loading, and be easy to navigate, but even more importantly, your site’s needs will change in time and sections will need to be frequently updated. This requires having a sound website and content management strategy in place.

Another challenge that health organizations face (as most other professions do for that matter), is that they have around 30 seconds to help users find the information they need or they will go elsewhere to get their needs met.

“Websites have evolved into central information hubs where service information is still present but enhanced with web portals, hyperlinks to state and federal sites, and a variety of free tools.”

Michael Alter, http://www.accountingweb.com/technology/accounting-software/tips-for-improving-your-website

Opportunities For Medical & Health Businesses In The Digital Economy

As well as facing a number of challenges, there are also loads of online opportunities available to businesses in the health industry that are willing to adapt to meet the challenges of the online economy and can think strategically when it comes to marketing their services better online.

This article will help you uncover opportunities to attract and engage more visitors and improve your online results.

As well as providing tips and information on ways to improve your website, we also emphasize the benefits and advantages of using the WordPress Content Management System to power your medical or health-related business website.

To learn more about the benefits and advantages of using the WordPress CMS platform, go here:

How To Improve Your Health Center Services Site

We’ll start first by going over the basic information you need. In this section, we’ll look at how to improve your website and get better results online. We show you what web pages you need, what type of content works best, your layout and navigation, etc.

If you need assistance or help planning your website, read this detailed step-by-step guide: A Cost-Saving Guide To Web Site Planning For Business Owners

Your Web Pages

Professional business websites require a number of basic pages. Let’s review the pages your  need and how to set up your medical website for best results.

Products And Services

You need to include a page that lists your services and any products that you offer. Depending on which area of health or medical services you specialize in, this page could list services such as:

List all of the services you provide, not just the ones you specialize in. Educate your visitors about what your services do and direct them to your appointment booking page.

About Us

The ‘About Us’ page should give a description of your business and explain to visitors what it stands for, its unique approach, community activities, etc.

This page should list any medical-related awards, certifications, accreditations, recognitions, publications, associations, etc., that you can use to promote your services and set yourself above other competitors.

(List all of your business awards recognitions, accreditations, certifications, publications, associations, etc. in your About page. Image source: squaremedical.com.au)

Staff

Are you looking for cost-effective ways to sell more products or services online and get prospective clients to stay longer on your site? Then one of the things you can do, is make it easier for your visitors to get to know, like and trust your business better.

You want prospects to relate to your business. A great way to do that is to have a page that introduces your staff. It should include a photo and a mini biography. Since most visitors are probably not familiar with medical-related terms your bio descriptions should tell who they are and what their specialties are. You may also want to explain what those specialized areas do. It should also include social buttons that will allow your site visitors to follow your team members on their social pages.

On this page, make sure to highlight each staff member’s qualifications, why they are an invaluable asset to your team, and more importantly, how they can help add value to your clients’ business.

(Add a staff description page. Image source: southperthchiro.com.au)

To learn more about how to add an easy-to-maintain simple employee directory to your web site, go here: How To Add A Simple Employee Directory To Your WordPress Site With No Coding Skills

Recruitment

List any job or career opportunities available within your company. This page would include type of training provided, employee benefits, advancement opportunities, etc. You should also include stories of recruits who have worked their way up in your organization and information such as the job outlook and new career opportunities in the health-related industry.

Maintain a positions available section in this page. If there are no positions currently available, consider inviting people to return periodically to this page, subscribe to your updates list, follow you on social media, etc.

Testimonials

Testimonials from previous clients and case studies are a great way to attract potential clients and showcase the services you offer. Adding a web page with client reviews and case studies also helps to establish social proof online.

(Add a web page with reviews from clients and case studies. Screenshot image source: arrowsmiledental.com)

We have written extensively about using testimonials, case studies and reviews get better results online. Go here to learn more about this: Turn More Visitors Into Qualified Leads Using More Effective Client Testimonials

Contact Page

A functional contact page is crucial.

It should provide:

If your business operates in several locations you will want to make this clear when displaying the address and contact information.

Consider also including links to an FAQ section, main pages, booking form, helpdesk, newsletter, blog, etc.

Add A Medical-Related Blog

A blog is a very powerful marketing tool for your business. Most blogging platforms typically include a content management system that allows you to promote your business by publishing timely content such as news and events, new releases, educational information, opinions and discussions, how-to videos, infographics, etc.

If you already have an established site, then consider adding a WordPress-driven blog to promote your medical business.

If you don’t have a website yet, or if your existing site is hard to keep updated with new content or not delivering you the results you want, then WordPress can serve as both your business website and blog.

Very few people know that an expertly configured WordPress site can become an automated traffic-generation machine that will drive new targeted traffic to your site, simply by adding regular content to your site.

(An expertly configured WordPress site can generate new traffic automatically to your website)

If you are interested in learning more about this here:

Legal Information

As a professional health services practitioner, having a website that complies will all legal requirements online is very important. This is not only important for establishing credibility with prospective clients, but also to ensure that no local, regional and federal laws or regulations are being breached wherever you provide services.

Depending on the products and services you provide, adding the legal pages below to your site will help keep you out of legal hot water with most regulatory authorities, third-party service providers (e.g. Facebook), and other potential sources of legal threats and inconveniences:

If you want to learn more about adding legal pages to your site, refer to this article: How To Add Legal Pages To Your WordPress Site

Improve The Content On Your Website

In today’s highly competitive online economy, the sooner you start to engage in the practice of content marketing, the sooner you will begin to differentiate yourself from competing businesses.

By committing to providing great content with useful tips, advice or information, you will get your visitors sharing it with others and coming back for more. This is a great way to inform and educate site visitors and prospective clients about using your services and products.

For example, if your business provides weight loss services, then some of the areas you can write content about include:

You can also create a series of informative articles that will help your readers gain a better understanding of your services, by explaining benefits, procedures, costs (including payment plans, insurance coverage, etc).

Use keywords and terms in your content that readers will search for online.

We recommend subscribing to our Content Marketing Email Training Series. You will receive a comprehensive series of training emails with actionable information that will show exactly how to drive more traffic to your website, save money creating useful content that will add value to your site visitors and grow your website using content marketing strategies. It’s not only a great course with loads of useful information, it’s also completely FREE!

Improve Visitor Engagement And User Experience

Improving your user experience (generally referred to as UX) helps you keep visitors coming back and engaging with your site. This section will show you ways you can improve your visitor engagement and UX.

RSS Feeds

RSS (Really Simple Syndication) feeds can help to improve your visitor engagement and UX in several ways.

If you provide content that adds value to others, other sites will want to syndicate your content to their visitors.

Some of the benefits of having other businesses syndicate your content, include:

There are also benefits when it comes to providing great content on your site from other sites, such as the fact that you don’t have to write, manage or update the content.

To find RSS feeds with loads of useful content just search online for relevant government departments and respected industry bodies.

Here are examples of useful RSS feeds you could add to your site:

You can also search online for general RSS feeds, e.g. “medical rss feeds” or search for feeds on specific subjects, e.g. “hematology rss feeds”, “diagnostics rss feeds”, “oncology rss feeds”, etc.

(Using RSS feeds can help to improve your health website’s UX.)

Checklists And Forms

Checklists and educational charts are a fantastic way to help increase visitor engagement and add value to your readers. Forms and checklists can provide users with step-by-step instructions and resources to perform a necessary task. They are great client instructional tools.

Checklists, charts and medical forms can address areas such as:

Add Online Tools

Providing unique tools and applications on your site is a great way to increase visitor engagement and add value to your users. Calculators, for example are useful tools to add to your website. Others could include things like diagnostic tools, and even recipes.

In the next section of this guide, we take a look at a number of WordPress-based tools you can use in your site that can help to improve search engine optimization, improve user engagement and generate more web traffic to your business.

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