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Grow Your Medical Or Healthcare Business Online With WordPress

Grow Your Medical Or Healthcare Business Online With WordPress

Medical & Health professionals today face significant challenges.

Challenges Medical Firms Face Online

Today, more than ever, medical and health services practitioners must work hard and find smarter ways to remain competitive and generate new clients. Not only do you have to become more involved in the community you serve, you must also develop an active presence online. This includes having a dynamic website and learning how to better promote your business online.

In addition to spending dollars in offline marketing activities, businesses in the medical or health industry are now also finding that increasingly larger amounts of their budget will need to be directed towards the development and maintenance of a website that brings in prospective clients, engages users, outperforms the competition in search engines and increases their reach online.

This means that your website not only has to look professional, your pages have to be fast-loading, and your site has to be easy to navigate, but it’s also important to keep in mind that your site’s needs may change in time and some areas may need to be updated often. This requires a well-planned website and content management strategy.

One other problem that health businesses (and other businesses) face, is that they have around 30 seconds to help users find what they are searching for or they will go elsewhere.

“Websites have evolved into central information hubs where service information is still present but enhanced with web portals, hyperlinks to state and federal sites, and a variety of free tools.”

Michael Alter, http://www.accountingweb.com/technology/accounting-software/tips-for-improving-your-website

Opportunities For The Health Profession In The Online Economy

As well as facing a number of significant business and technology changes, there are also loads of online opportunities available for medical practices that are willing to evolve to meet digital economy challenges and who can think progressively about improving their online marketing skills.

In this guide, you will discover new ways to attract more visitors and establish online credibility for your business.

As well as providing tips and information on ways to improve your health business online, we also focus on the benefits and advantages of using the WordPress content management system (CMS) to power your health or medical-related business website.

For more information about the benefits and advantages of using the WordPress content management system (CMS), go here:

Practical Tips For Improving Your Website

This section will show you how to improve your website and get better results online. We show you what pages a health-related website needs, what content you need, ways of improving your site’s navigation structure, etc.

If you need assistance or help planning your website, see this detailed step-by-step guide we have written: A Money-Saving Guide To Web Site Planning For Non-Technical Business Owners

Your Website Pages

All business websites need several basic web pages. Let’s go over the pages your  need to have and how to structure your health-related website for best results.

Description Of services And Products

It’s essential to include a page that lists your services or products. Depending on which area of health you specialize in, your page can include services like:

List all of the services you provide, not just the ones you specialize in. Educate your visitors about what these services do and why they should book an appointment.

About Us Page

The ‘About Us’ page should give a description of your business and what your business stands for, its unique approach, supported community services, etc.

It should mention any awards, certifications, recognitions, accreditations, publications, associations, etc., that can be used to promote your services and to set yourself above the competition.

(List all of your professional awards accreditations, certifications, recognitions, associations, publications, etc. in your About Us page. Screenshot image sourced from: squaremedical.com.au)

Meet The Team

If you are searching for inexpensive ideas to sell more products online, then one of the things you can do, is help your visitors get to know, like and trust you and your business better.

Prospects need to relate to your business. A great way to do that is to have a page that introduces your staff members. This page should include a photo and a brief bio. Since most visitors will not tend to be that well-versed in medical-related terms it should tell who they are and what they specialize in. You may also want to explain what those specialties mean. It can also include social buttons that will allow your visitors to follow some of your staff members on their social pages.

In this page, make sure to outline each employee’s experience, why they are an asset to your team, and more importantly, how they will help add value to your clients’ business.

(Make sure to add a page that introduces your team to prospective new clients. Screenshot source: southperthchiro.com.au)

For a detailed tutorial about how to easily create and add an updatable simple team members directory in your web site with no coding skills required, go here: How To Create A Simple Staff Directory For Your WordPress Site Without Editing Code

Work For Us

This is a listing of job opportunities within your company. It could include training offered, employee benefits, advancement opportunities, etc. You should also include stories of recruits who have established a solid career path thanks to your organization and information about career opportunities in the health-related industry.

Maintain a positions available section in this page. If there are no positions currently available, consider inviting people to return periodically to the page, subscribe to your updates list, follow you on social media, etc.

Case Studies

Case studies and client reviews are a great way to attract potential clients and showcase what kind of services you offer. Adding a web page with testimonials and case studies also provides visitors social proof.

(Add a web page with reviews from clients and case studies. Screenshot source: arrowsmiledental.com)

For a detailed article on using case studies, testimonials and reviews to grow your business online, go here: Convert More Visitors Into Qualified Prospects With Profit-Boosting Testimonials

Contact Us Page

A clean contact page is essential.

It should provide visitors with some or all of the following:

If your business services multiple areas you should make that clear when displaying the address and contact info.

Consider also including links to an FAQ section, frequently-visited pages, booking form, helpdesk, newsletter opt-in form, blog, etc.

Add A Medical Or Health-Related Blog

A blog can be a very powerful marketing tool for your business. Many blogging platforms typically comprise of a content management system that is simple to use and allows you to easily promote your business using content like news and events, updates, training articles and tutorials, discussions on current topics, promotional videos, media presentations, etc.

If you already have an established site, then consider adding a WordPress-driven blog to market your medical services.

If you don’t have a website yet, or if your existing health website is very hard to keep updated with new content or not giving you the results you want, then WordPress can act both as your website and blog.

Something not many people know about, is that WordPress can become an automated traffic system that can help begin delivering new visitors to your web site, simply by adding regular content to your web site.

(WordPress can drive web traffic automatically to your site)

Go here to learn more:

Legal Pages

It’s extremely important for professional organizations to have a compliant website. This is not only important for building credibility with visitors, but also to ensure that no local, regional and federal laws or regulations are being breached in whatever area you do business.

Adding the following legal pages to your site will help you stay out of legal hot water with most regulatory authorities, third-party service providers, and other potential legal threats and inconveniences:

We have written a comprehensive article on adding legal pages to your website here: How To Add Legal Pages To Your Website

Tips For Improving The Content On Your Site

In today’s highly competitive online business economy, the practice of content marketing has become one of the key business differentiators.

Provide great content with useful advice, information or tips that will get your readers to share your information online and come back for more. Using content is the most effective way to inform and teach site visitors and prospects about your services.

For example, if your business provides weight management services, then some of the areas you could cover as content on your site:

You can also create a series of informative articles that will help your your readers gain a better understanding of your medical or health-related services, by explaining benefits, procedures, terminology, etc.

Use keywords and terminology in your articles that your readers would search for online.

We recommend subscribing to our Content Marketing Email Training Series. You will receive regular training emails with easy-to-digest information that will teach you how to drive more traffic to your website or blog, save money creating high-quality content that will add value to your visitors and grow your website using content. It’s not only a great course with loads of useful information, it’s also completely FREE!

Improve Visitor Experience

Improving your site’s user experience (known as UX) helps keep visitors coming back and engaging with your site. This section will show you ways you can improve visitor engagement and user experience.

Content Syndication – RSS Feeds

Using RSS feeds can help to improve visitor engagement and UX in many ways.

If you provide information that adds value to others, other sites may want to syndicate your content.

Some of the benefits of having other businesses syndicate your content, include:

There are also a number of benefits to adding syndicated content to your site from other sites, such as the fact that you don’t have to write, manage or update the content.

To find RSS feeds with loads of useful content just search online for medical-related government departments or well-known industry bodies.

For example, here are examples of RSS feeds you could add to your site:

You can also search online for general RSS feeds, e.g. “medical rss feeds” or search for feeds on specific areas, e.g. “caregivers rss feeds”, “organ donations rss feeds”, “dementia rss feeds”, etc.

(Use RSS (Really Simple Syndication) feeds to provide your visitors with a better UX.)

Checklists & Forms

Checklists and medical forms are a great way to increase visitor engagement and add value to your readers. They can give them step-by-step instructions and resources to complete a necessary task. They can also be great client educational tools.

You can provide a range of online or downloadable forms and checklists (or links to these) covering topics such as:

Online Tools

Providing unique tools, gadgets and applications on your site is a great way to increase visitor engagement and add value to your visitors. Calculators, for example are great tools you can add to your website. Other tools would include things like nutritional tools, and even recipes.

In part two, we will be discussing a number of WordPress plugins and themes you can use in your site that can also help improve your search engine optimization, improve user engagement and drive more visitors to your business.


This is the end of section one.

To continue, click here:



"Learning WordPress has been a huge stumbling block for me. I've been looking for something that covers absolutely everything but doesn't cost an arm and a leg. Thank you so much ... you have just provided me with what I have been looking for! Truly appreciated!" - Tanya


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