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Grow Your Medical Or Healthcare Business Online With WordPress

Grow Your Medical Or Healthcare Business Online With WordPress

The digital economy has not only transformed business worldwide, it has also created a growing number of challenges and opportunities for health and medical services providers.

Online Challenges For Health Services Professionals

Now, more than ever, health services professionals must work harder and find smarter ways to remain competitive and find new clientele. Not only do you have to become more involved in the community you serve, you must also develop a strong presence online. This includes having an effective web presence and learning better ways to grow your practice online.

In addition to spending money in offline marketing, businesses in the medical or health industry are now finding that they will need to allocate a bigger part of their marketing budget towards developing and managing a website that attracts prospective clients, engages users, outranks the competition in search engines and social media, and gives their business wider marketing exposure online.

This means that your site not only has to look great, your web pages have to be fast-loading, and your website has to be easy to navigate, but it’s also important to keep in mind that the needs of the website may change in time and sections may need to be updated often. This requires the implementation of a sound website and content management strategy.

One other difficult challenge that health or medical-related organizations face with their websites, and all other professions for that matter, is that you have only around thirty seconds to help visitors find the information they are looking for or they will find what they are looking for elsewhere.

“Websites have evolved into central information hubs where service information is still present but enhanced with web portals, hyperlinks to state and federal sites, and a variety of free tools.”

Michael Alter, http://www.accountingweb.com/technology/accounting-software/tips-for-improving-your-website

Online Opportunities For Health Services Professionals

As well as facing a number of business and technology changes, there are also loads of online opportunities available for businesses in the health or medical industry that are willing to adapt to meet online economy challenges and who can think progressively in terms of improving their online business marketing skills.

This comprehensive guide will help you uncover new ways to find new client accounts and improve your business presence online.

As well as providing general website improvement tips, we also recommend that you consider using the WordPress content management system to power your health-related business website.

For more information about the benefits and advantages of using WordPress, see the articles below:

Ways To Improve Your Medical Services And Health Practice Site

We’ll start first by covering the basics. In this section, we’ll look at ways to improve your medical or health-related website and get better results online. We will look at what web pages you need, what type of content you need, suggestions for improving your site’s navigation structure, etc.

If you need additional information about website planning, check out the detailed step-by-step guide we have written here: The Web Site Planning Process Explained - A Comprehensive Blueprint For Non-Technical Business Owners

Basic Website Pages

Professional business websites require some basic web pages. Let’s discuss these.

Description Of Services

It’s essential to include a page that explains your services and products. Depending on which area you specialize in, your page can list services like:

Make sure to list all of the services you provide. Educate your visitors about what your services do and why they should choose you.

Who We Are

The ‘About Us’ page needs to describe your business and what your business stands for, its unique approach, causes that you support, etc.

It’s important to mention any industry awards, recognitions, certifications, accreditations, associations, publications, etc., that can be used to promote your services and to position yourself above similar service providers.

(List all of your business awards accreditations, recognitions, certifications, associations, publications, etc. in the About Us page. Screenshot source: squaremedical.com.au)

Our Team

Are you looking for quicker, easier and cheaper ways to sell more products or services online? Then something you can do, is make it easier for visitors to get to know, like and trust you, your team and your organization better.

Potential clients need to relate to your business. One great way to do that is to have a page that introduces your staff members. It should include a photo and a mini bio. Since most visitors will not tend to be familiar with health or medical terms it should tell who they are and what they specialize in. It should also explain what those specialized areas do. This page can also include social buttons that will allow your prospective clients to follow your team members on their social pages.

In this page, make sure to outline each team member’s expertise and qualifications, how their skills and knowledge add value to your team, and more importantly, how they will help add value to your clients’ business.

(Make sure to add an employee page. Screenshot source: southperthchiro.com.au)

We have created a detailed tutorial about how to easily create and add an updatable list of staff members to WordPress without touching code here: How To Create A Simple Employee Directory In Your WordPress Site

Recruitment Page

This is a listing of career opportunities available within your clinic. It would include type of training provided, employee benefits, professional development, etc. You can include stories of trainees who have established a solid career path thanks to your organization and information about upcoming career opportunities in the health and medical industry.

Also include a positions available section in your page. If there are no positions currently available, consider inviting people to return periodically to this page, subscribe to your contact list, follow you on social media, etc.

Testimonials & Case Studies

Customer reviews and case studies are a great way to attract prospective clients and showcase your services. Adding a web page with testimonials from past clients and case studies also provides prospective clients with social proof.

(Add a web page with reviews from clients and case studies. Image sourced from: arrowsmiledental.com)

We have written a comprehensive article about using case studies, testimonials and reviews to improve your business results online. For more info, see this article: Learn How To Improve Your Visitor-To-Lead Conversions Using Effective Client Testimonials

Contact Page

A clean contact page is absolutely necessary.

It should include:

If your business operates in several areas you will want to make this clear when displaying the address and contact information.

You should also include links to an FAQ section, frequently-visited pages, booking form, support area, newsletter, blog, etc.

Add A Blog

A blog is a powerful marketing tool for your business. Blogs are built around a content management system that is easy to use and allows you to promote your business using content like announcements, updates, useful information, opinions and discussions, how-to videos, media presentations, etc.

If you already have an existing medical or health website, then consider adding a WordPress blog to create more exposure for your medical company.

If you don’t have a website yet, or if your existing health site is hard to keep updated or not giving you the results you want, then WordPress can serve both as your website and business blog.

Not many businesses know this, but WordPress can turn your web presence into an automated traffic-generation system that can help deliver targeted traffic to your business, simply by publishing content on a consistent basis to your website.

(WordPress can drive new visitors automatically to your site)

To learn more about this go here:

Legal Information Pages

It’s vital for health and medical services providers businesses to make sure they have a website that complies will all legal requirements online. This is not only important for building trust with prospective clients, but also to ensure that you are not breaking any laws and regulations in whichever location you service.

Adding the legal pages below to your health or medical-related website will help keep you out of legal hot water with most regulatory authorities, third-party service providers, and other potential sources of threats and legal inconveniences:

We have written a comprehensive article about adding legal pages to your site here: What You Need To Know About Adding Legal Pages To Your Website

Ways To Improve Your Content

In today’s globally competitive economy, being generous with information has become one of the key success factors for businesses.

You will want to provide useful content with information, advice or tips that will get your visitors to share your web pages with others online and come back for more. Using content is the most effective way to inform and educate site visitors and prospects about using your services.

For example, if you provide products that help people lose weight, then some of the topics you could cover as content on your site:

You can also create a series of informative articles that will help your prospective clients understand your services, by explaining benefits, procedures, terminology, etc.

Remember to use relevant keywords in your articles that prospective clients will search for online.

We recommend subscribing to our Content Marketing Email Training Series. You will receive regular training emails with easy-to-digest information that will show you how to drive more traffic to your web site, save money creating high-quality content for your visitors and grow your presence online using content marketing. It’s not only a great course with loads of useful information, it’s also completely FREE!

Ways To Improve Visitor Engagement And User Experience

Improving your site’s user experience (known as UX) will help you keep visitors coming back and engaging with your site. This section will show you ways you can improve visitor engagement and user experience.

RSS Feeds – Content Syndication

RSS feeds can help to improve visitor engagement and UX in a number of different ways.

If you provide content that adds value to others, other sites will want to syndicate your content.

Some of the benefits of syndicating your content to other websites using RSS feeds, include:

There are also benefits when it comes to providing content on your website from other sites, such as the fact that you don’t have to write, manage or update the content.

To find RSS feeds with loads of useful content just visit sites of relevant government departments or respected industry bodies.

For example, here are some feeds you could add to your site:

You can also just search online for general RSS feeds, e.g. “medical rss feeds” or search for feeds on specific topics, e.g. “sexual health rss feeds”, “addiction rss feeds”, “genetics rss feeds”, etc.

(RSS feeds can help to improve your health or medical website’s UX.)

Checklists & Charts

Checklists and charts are a fantastic way to help increase visitor engagement and add value to your readers. They can provide visitors with step-by-step information and resources to perform a task. Checklists and charts can also be great client instructional tools.

You can provide online or downloadable forms, charts and checklists covering a range of areas such as:

Provide Other Tools

Providing useful tools, gadgets and applications on your site can help increase visitor engagement and add value to your potential clients. Health-related calculators, for example, are popular tools for your website. Others would include things like nutritional tools, or even recipes.

In part 2 of this detailed guide, we will be discussing a several WordPress plugins you can use in your site that improve your search engine optimization, increase user engagement and drive more visitors to your business.


This is the end of section 1.

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