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Grow Your Accounting Business Online With WordPress

Grow Your Accounting Business Online With WordPress

Accounting professionals today face increasing challenges.

Online Challenges For The Accounting & Financial Services Profession

Today, more than ever, accounting organizations must find smarter ways to stand out from the competition, find new clients, and keep their current clientele. Not only do you have to become more involved in the communities and industries you serve, you must also develop and maintain a strong presence online. This includes having a website and learning how to better promote your business services online.

In addition to spending dollars advertising offline on newspapers, ads in industry publications and magazines, radio and tv, etc., businesses in the accounting industry are now finding that increasingly larger amounts of their budget need to be delegated towards developing and managing a website that drives prospects, engages users, outranks the competition in search engines and helps create wider reach online.

This means that your site not only has to look great, load fast, and be easy to navigate, but even more importantly, the needs of the website will change over time and many areas will need to be frequently updated. This requires having a well-developed website and content management strategy in place.

Another problem that accountants face online (as all other professions do for that matter), is that they have an average of 30 seconds to help visitors find the information they are searching for or they will find what they are looking for elsewhere.

“Websites have evolved into central information hubs where service information is still present but enhanced with web portals, hyperlinks to state and federal sites, and a variety of free tools.”

Michael Alter, http://www.accountingweb.com/technology/accounting-software/tips-for-improving-your-website

Opportunities For Certified Public Accountants In The Online Economy

As well as facing many business and technology changes, there are also many online opportunities available to accounting companies that can evolve to meet online challenges and can think outside the box in terms of marketing themselves better online.

In this comprehensive guide, you will learn a number of ways to increase web traffic and create significant improvements in your business online.

As well as providing useful website improvement tips, we also place special emphasis on the benefits and advantages of using the WordPress Content Management System (CMS) to power your accounting or financial services website or blog.

To learn more about the benefits and advantages of using the WordPress Content Management System, see the articles below:

Ways To Improve Your Accounting Or Financial Services Site

In this section we’ll start with the basics and show you ways to improve your website and get better results. We will look at what web pages you need, what type of content works best, navigation structure, etc.

If you need additional information about website planning, read this detailed step-by-step guide: A Money-Saving Guide To Web Site Planning For Non-Technical Business Owners

Your Web Pages

Professional websites need some essential pages. Let’s take a look at the pages your  should have and how to structure your accounting website for best results.

Services Description Page

It’s essential to include a page that describes your products and services.

Your page should include all the products and services you offer, such as:

List all of the services you provide, not just the ones you specialize in. Educate your visitors about the benefits of using your services and why they should choose you.

Who We Are

This page should give a description of your business and what it stands for, its unique approach, causes supported, etc.

This page should also mention any industry awards, recognitions, certifications, accreditations, associations, publications, etc., that could be used to promote your company and position it above the competition.

(List all of your awards accreditations, recognitions, certifications, publications, associations, etc. in the About Us page. Image sourced from: deloitte.com)

Staff Page

Are you searching for ideas to grow your business online? Then something you can do, is make it easier for visitors to get to know you and your business better.

You want your business to be relatable. A great way to do that is to have a page that introduces your team. This page should include a photo and a brief bio. Since most visitors are probably not familiar with accounting terms your bio descriptions should tell who they are and what their specialties are. It should also explain what those specialties mean. This page should even include social buttons that will allow your prospective clients to follow some of your staff members on their social pages.

In this page, don’t be afraid to humanize your team members with personal stories, hobbies, etc., but make sure to highlight each employee’s expertise, why they are an asset to your team, and more importantly, how they will help add value to your clients’ business.

(Add a team profile page. Screenshot image source: deepsky.com)

To learn more about how to easily add an easy-to-maintain simple staff directory to your website with no coding skills required, see this tutorial: Tutorial: How To Easily Add An Employee List Directory To Your Site

Career Opportunities

List any career opportunities available within the organization. It should include type of training provided, benefits, advancement opportunities, etc. You can also include information such as the job outlook and additional career opportunities in the accounting industry.

Maintain a positions available section in this page. If there are no positions currently available, consider inviting people to return periodically to the page, join your newsletter, follow your social pages, etc.

Testimonials

Testimonials from past clients and case studies are a great way to show prospective clients what it’s like to do business with your organization. Adding a web page with case studies and testimonials also provides social proof.

(Add a page with case studies and testimonials from past clients. Screenshot source: pcg-services.com)

We have written a detailed article on using case studies, testimonials and reviews improve your business online. Go here to learn more about this: Improve Your Sales With More Effective Testimonials

Contact Page

A clean contact page is crucial.

It should include the following:

If you operate from different areas you will want to make this clear when showing the address and contact information.

Consider also including links to an FAQ page, frequently-visited pages, special offers, support area, newsletter, blog, etc.

Add A Blog Section

A blog is a powerful business marketing tool. Blogs typically include a content management system that allows you to promote your business by publishing timely content such as company news, company updates, training information, discussions on current topics, how-to videos, media presentations, etc.

If you already have an accounting site, then consider adding a WordPress-powered blog to promote your business.

If you don’t have a website yet, or your existing site is hard to keep updated with new content or not delivering you the results you want, then WordPress can be used both as your business website and business blog.

Something not many businesses know about, is that an expertly configured WordPress site can turn into an automated traffic-generation system that can instantly begin to deliver new visitors to your website, simply by adding new content on a consistent basis to your website.

(WordPress can drive new visitors automatically to your site)

For more details, go here: Web Traffic Blueprint – How To Attract More Traffic For Your Business Using WordPress

Legal Information Pages

It’s crucially important to ensure they have a website that complies will all legal requirements online, not just for building credibility with visitors, but also to ensure that you are not breaching any laws and regulations wherever you provide services to.

Adding the legal pages below to your accounting or financial services website will help keep you out of trouble with most regulatory authorities, third-party service providers, and other potential legal threats and inconveniences:

We have written a comprehensive article on adding legal pages to your website here: Adding Legal Pages To Your Site

Improve Your Web Content

In today’s ultra competitive global economy, the earlier you begin engaging in the practice of content marketing, the quicker you will begin to differentiate yourself from your competitors.

Providing great content with useful information and tips will get your visitors sharing your content and coming back for more information. This is the most effective way to inform and teach site visitors and prospects about your business.

For example, for an accounting business, topics could cover the following:

You can also create a series of educational articles that will help your readers gain a better understanding of your accounting or financial services, such as finance accounting, small business accounting, tips on using small business accounting software, reducing debt, understanding financial concepts, etc.

Remember to use specific keywords in your content that readers will be searching for.

We recommend subscribing to our Content Marketing Email Training Series. You will receive regular training emails with actionable information and practical tips that will show you how to drive more traffic to your web site, save money creating useful content that will add value to your visitors and grow your business online using content marketing strategies. It’s not only a great course with loads of useful information, it’s also 100% FREE!

Ways Of Improving User Experience

Improving user experience (known as UX) will help keep visitors coming back and using your site. This section will show you ways you can improve your visitor engagement and UX.

RSS Feeds – Content Syndication

RSS feeds provide lots of benefits for your website.

If you provide content that adds value to others, other sites may want to syndicate your content.

Some of the benefits of having other businesses syndicate your content, include:

There are also a number of benefits to providing content on your site from other websites, such as the fact that you don’t have to write, manage or update the content.

You can find many useful RSS feeds by visiting sites of tax-related government departments or industry bodies.

Below we have listed a few RSS feeds containing useful information that you could add to your accounting website:

(RSS feeds can help to improve your accounting site’s user experience.)

Add Checklists And Forms

Checklists and forms are a great way to help increase visitor engagement, add value to your audience and provide something unique. Checklists and forms can provide visitors with step-by-step instructions and resources to perform a necessary task. Forms and checklists are great business planning tools.

You can provide a range of online or downloadable forms and checklists (or links to these) covering areas such as:

Unique Tools

Providing useful tools, gadgets and applications for businesses on your website can help increase visitor engagement and add value to users. Calculators, such as loan and tax calculators, are great tools you can add to accounting websites. Others can include time cards, or retirement and interest calculators.

In part two of this detailed guide, we discuss a number of WordPress-based tools you can add to your website that can help to improve your seo, improve user engagement and drive more traffic to your business.

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This is the end of section 1 of this guide on ways to build your accounting business web presence.

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