- Online Challenges For Accountants
- Opportunities For Accounting Businesses In The Online Economy
- Your Website Pages
- Improve The Content On Your Site
In this section, we will continue looking at more ways to grow your accounting business online. Topics covered include:
- Improving Web Traffic With WordPress
- Generating Leads & Enquiries With WordPress-Based Applications
- How To Improve SEO, Improve User Engagement And Drive More Web Traffic Using Plugins
For more information about WordPress plugins and themes, go here:
- WordPress Plugins – The Easy Way To Enhance Your Blog’s Features
- WordPress For Beginners – An Overview Of Themes
Tips For Accountants – Improve Search Engine Optimization, Improve User Engagement And Increase Traffic To Your Website Generation With Plugins And Themes
Web traffic is an integral part of your online business growth. This section will help you improve your web traffic.
Optimizing Your Site For SEO
There are loads of ways WordPress can help to improve your website’s SEO:
- SEO-Friendly – configure the permalinks to use the title of the post.
- Tags – Specify the keywords that you want your article pages (posts) to be indexed by in the search engines.
- Categories – Add search engine-friendly categories for archiving and organizing your content.
- Excerpts – Create descriptions for your posts that will display to search engine users.
- Images – add search-optimized titles to your content images for better search results.
- Internal Content Linking – WordPress provides a built-in feature that allows you to easily link your content to other posts and pages
- Pinging – WordPress can be set up to automatically notify other sites and directories whenever a new post is published on your site.
WordPress Plugins That Can Improve Search Engine Optimization (SEO), Increase User Engagement And Drive More Traffic
In addition to the built-in features of WordPress, the WordPress community makes available quite a number of plugins that improve SEO, increase user engagement and drive more web traffic to your site.
For example, you can use the plugins below to improve your SEO:
- Yoast SEO – WordPress SEO plugin
- Google XML Sitemaps – WordPress sitemap plugin (lists all of your pages for indexing by search engines)
- Page-List – WordPress site map plugin
(Use a plugin like Yoast SEO to improve your SEO)
Other ways to improve your site’s SEO, increase user engagement and drive more traffic to your business are to add a forum, newsletters, commenting, and social sharing. Here are some more fantastic plugins that can help:
- BuddyPress – Use this free WordPress plugin to set up and manage your own social network on your WordPress site.
- bbPress – bbPress helps you set up a community forum on WordPress.
- E-Newsletter – E-Newsletter allows you to send professional email newsletters, track results and manage subscribers from your WordPress site.
- Disqus – use this WordPress plugin to power discussions and helps to increase user engagement on your website.
- Social Media Feather – This plugin lets you add social buttons and features that allow visitors to share your content online to your pages and posts.
(WordPress users can easily add social sharing to their site using WordPress plugins)
Tips For Generating More Leads & Enquiries Using WordPress
Let’s discuss now how to improve your sales and generate new leads and enquiries.
Adding A Newsletter
Adding a newsletter is a great way to retain and grow your readership. It] provides several benefits and advantages including:
- Sends targeted traffic to your website
- Keeps your business at the forefront of your reader’s minds
- Provides updates
- Provides you with a highly targeted marketing channel
- Allows you to offer special services or products to a select audience
- Provides regular opportunities for increasing user engagement
- Provides you with additional opportunities for your content to be shared online with others
A proven strategy for getting your visitors to become subscribers is to provide high value information and offer users a free gift in exchange for their details. This can be a time-saving guide, checklists for handling tax, access to tax calculators, coupons, membership access to subscriber-only content, contests, etc.
Contact forms provide an easy and simple way for readers to get in touch with you. Contact forms also allow users to raise concerns, contact specific departments, ask for quotes, and more.
Contact forms provide many benefits, like:
- Reduces spam
- Set up automated responses
- Giving you control over what gets sent to you
- You can keep your email address private
- Can be added to any post or page
- Improves the professional look of your website
- Convenience for visitors
One of the most popular contact form plugins for WordPress is Contact Form 7.
(Contact Form 7 Plugin)
Contact form 7 is a free plugin that lets you add multiple contact forms, customize your form and the mail contents, add fields, and more.
Contact Form 7 also supports international languages, Ajax-powered submitting, CAPTCHA, Akismet spam filtering and so on.
Something else to consider is to segment your contact form so users can choose which department they want to contact. This helps visitors get the comment to the right person.
Adding a map to your site helps your visitors and customers find you.
Integrating maps (e.g. Google Maps), with your WordPress site also provides many benefits, such as:
- A map improves local SEO
- Helps visitors find you easily
- Display location of events
(Adding a map to your site helps your visitors and customers find you)
Below are some plugins that let you embed, customize and display maps on your WordPress site:
- Google Maps
- Advanced Google Maps Plugin for WordPress
- WP Google Maps
- Comprehensive Google Map Plugin
Improving Search Engine Optimization, Increase User Engagement And Generate More Visitors Using WordPress Plugins & Themes
WordPress Plugins For Accountants
WordPress provides a number of plugins you can add to your accounting or financial services site to immediately add a range of functional tools for visitors. Here are just some of these plugins:
(Calculator Pro Calculators)
This plugin provides a free collection of 400+ calculators. You can embed them into your pages, posts, or sidebars using shortcodes. It supports internationalization
Most of the calculators aren’t focused specifically on accounting, but there are quite a few you can use for:
- Interest rate
- And more
For more details, go here}:
(Show Stock Quotes – WordPress Plugin)
With this plugin you get a widget that displays a number of different stock quotes per portfolio. You can show as many widgets as you want.
(Show Stock Quotes WP Plugin – Stock Portfolio)
For more details, go here}:
(Custom Stock Ticker)
This plugin lets you place a custom stock ticker on any sidebar, page or post with shortcodes.
Custom Stock ticker provides several customizable ticker. You can choose from built-in skins or customize these yourself. It’s easy to customize it so it matches your site. You can also add custom stocks to individual categories.
Appearance customization features include width, height, background color, opacity, scroll speed, number of stocks displayed at one time, font size, etc.
For more details, go here}:
(Finance Calculator WordPress Plugin)
This free plugin allows your visitors to calculate indicative repayments online. It’s great for calculating vehicle loans, property, or any other large loan.
(Finance Calculator – WordPress Plugin – Loan Calculator)
The Finance Calculator plugin also contains an application form that will send a notification message to a specified email address.
It will show payment protection, calculate 12 to 60 months loans and create forms that can be placed in any page or post.
For more details, go here}:
WP-Invoice is ideal for WordPress site owners with clients to bill.
WP-Invoice integrates billing into WordPress. You can send out itemized invoices. It also allows you to set up recurring billing. WP-Invoice can be expanded through both free and premium add-ons, like business location, electronic signature, PDF creation, quoting, single-page checkout forms, and more.
The plugin ties into WP’s user management database to keep track of your clients and their information, and integrates with PayPal, Authorize.net, Stripe, 2Checkout, Interkassa, and others.
The plugin gives you the ability to add custom payments and charges, create pre-defined line items and discounts, view invoice status and progression, filter and find invoices, see invoice receipts and invoice history, create notification email templates, view reports (collected vs uncollected invoices, valuable clients and top grossing line items), and more.
For more details, go here}:
(All In One Business Management Application WP Plugin)
This is a complete business management system that includes accounting management, invoicing, order management, helpdesk with knowledgebase and ticketing management system, client relationship management and many additional features.
(All In One Business Management Application WordPress Plugin – Invoicing)
All In One Business Management Application supports international languages, is fully customizable and provides powerful tools such as document management, to do app, and more.
For more details, go here}:
(iBilling – Accounting and Billing Software Plugin)
This is a scalable business software that lets you manage and communicate with customers, track your company’s net worth and cash flow, send single-click payment reminders and payment confirmations, and lots more.
(iBilling – Accounting and Billing Software Plugin For WordPress – Client Invoicing)
iBilling Accounting and Billing Software allows you to get paid faster online by integrating with several online payment gateways.
For more details, go here}:
Accounting – WordPress Themes
To get the best features and professional look for your website, we recommend choosing a theme specifically for accounting. Here is a list of some of the best themes themes available for accounting. With the themes listed below you can own a professional accounting website within minutes.
This premium theme for WordPress is an inexpensive turn-key theme developed for accountants and accounting firms. It’s responsive, has a drag-and-drop page-builder, has several page templates, custom menu features, a content composer (which improves on the standard WordPress editor), a sidebar manager, auto-resizing for images, and a whole lot more.
You can easily customize Accounting Pro through premium add-ons.
This one comes with a variety of styles and layouts that helps make your accounting website look and feel professional.
It includes a custom slider, a featured testimonial section, and more. It’s lightweight, SEO friendly, fast loading, and is responsive. Accountancy Theme provides the flexibility you need without bloating your theme with features you don’t need. Free updates and one year of support is included in your purchase.
(Accounting – WordPress Theme)
This premium theme includes a drag-and-drop builder that allows you to design your website any way you want. The theme also provides unlimited sidebars with custom widgets, four different types of headers, a custom administration panel, four color schemes, a custom slider, three different blog types, and is mobile-friendly. Accountancy looks clean and modern and is fast to load.
To learn more about this theme, go here:
This premium WordPress theme was developed for accounting businesses. Kathryn allows you to use WordPress as a true content management system and comes with a slider, multiple layouts, multiple sidebars, call to action boxes, many color options, is easy to use, search optimized, and is responsive. Although this theme can easily fit any profession, it builds a great looking accounting theme. It includes a license for the Soliloquy responsive slider plugin and is a separate purchase from the Genesis Framework.
Visit this website to learn more about this theme:
(Accounting WordPress Theme – WP Theme)
This premium theme was designed to enhance professionalism within the accounting industry. It features an authoritative color scheme and layout elements specifically designed to make your accounting website look professional without looking dull. It’s a turn-key installation but you can still modify it if you want. It’s fully responsive and includes pages for your services, contact details section with consultation requests (downloadable as CSV), testimonials, and a blog.
Go here for more information:
This is a free corporate theme built for professional service providers such as accountants and attorneys. You can use the bundled images or upload your own. WP Advocate includes a custom post type for employee profiles. It will also integrate with BeSpoke profile templates. WP Advocate is clean-looking and fast-loading.
For more details, go here:
(Divi Theme For WordPress)
This premium theme is the most flexible theme in Elegant Themes‘ entire collection. Divi lets you create a unique, professional website using its page builder or pre-made layouts. You can change your layout as much as you need.
Divi’s page builder transforms elements into visual building blocks, allowing you to understand and edit the structure of their pages without editing code.
(Divi Theme – Flexible Page Builder)
It comes with 40 content modules that you can drag and drop anywhere you want. This includes audio player, call to action, code, email optin, filterable portfolio, login, portfolio, slider, social media follow, text, fullwidth image, fullwidth map, fullwidth slider, and more.. It is fully responsive and completely customizable. Theme prices start at $69 per year and includes access to all professional themes.
For more information about this WordPress theme, visit this site:
(The Corporation – WordPress Theme)
This theme from Elegant Themes was created specifically to make corporate websites look great.
This theme has a page-based home page design with a eye-catching slider, blog design, 6 unique color schemes, multiple page templates that include contact pages, blog feeds, sitemaps, search page, gallery page, and more. Themes start at $69 per year and includes access to 80+ beautifully-designed themes.
To learn more about this WordPress theme, go here:
(Adviser – WordPress Theme)
This premium theme for WordPress was designed to help finance professionals build trust through clean design. It’s ideal for those that provide services like investment advice or tax advice. The Adviser theme includes a recruitment page with hiring announcements and where to send applications. It also includes a lease calculator. It includes multiple shortcodes and widgets, and includes the drag-and-drop visual composer.
Go here for more details:
(Tax Help WordPress Theme)
This theme was built specifically for financial organizations, tax and financial advisors, and businesses providing tax assistance. The theme is designed to show your services professionally and help build your business reputation. It has a range of blog styles, uses a drag-and-drop visual composer, includes a shortcode builder, the Revolution Slider, and many custom shortcodes.
Go here to learn more this WordPress theme:
(Finance Business – WordPress Theme)
This premium theme was specifically designed for businesses that provide any type of financial service including tax help, consulting, corporate, finance, insurance, accounting, loans, and more. This theme includes a custom CMSMasters Visual Content Composer plugin. It also has around one hundred shortcodes that includes charts and financial content. It also includes a custom drag-and-drop composer, 2 premium sliders, page settings, color management, animated elements, and a lot more.
(Avada Finance WordPress Theme)
Avada is a fully responsive and versatile multipurpose theme that lets you easily build, configure, and run any kind of website you want without touching code, including a website for an accounting or finance-related organization.
To learn more about the Avada theme for WordPress, go here: Avada
Hopefully, this article has helped you learn how to improve your accounting website using WordPress plugins and themes.
Subscribe below to receive 101+ useful WordPress tips that will help you grow your business …
"Learning WordPress has been a huge stumbling block for me. I've been looking for something that covers absolutely everything but doesn't cost an arm and a leg. Thank you so much ... you have just provided me with what I have been looking for! Truly appreciated!" - Tanya