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Grow Your Medical Or Healthcare Business Online With WordPress – 2

In Part 1 of this guide on ways to grow your medical or health-related web presence, we provided in-depth information on the following areas:

In Parts 2 & 3, we discuss more ways to grow your health or medical-related business online.

Areas covered in this (and the next section) include:

For more information about WordPress plugins and themes, see these articles:

Note: Plugins are described in this section. Health and medical themes are covered in Part Three.

Your Medical Services & Health-Related Website – Improving SEO, Increase User Engagement And Generate More Traffic With WordPress Plugins And Themes

Web traffic is a vital part of your online business growth. In this section, we discuss WordPress plugins for improving search engine optimization, better user engagement and driving more visitors to your site.

Optimizing Your Site For Search Engines (SEO)

There are many ways WordPress can help to optimize your medical or health website for search engines:

WordPress Plugins That Can Help Improve Search Engine Optimization, Increase User Engagement And Drive More Traffic

As well as the built-in features of WordPress, there are many plugins that will improve SEO, increase user engagement and drive more traffic to your website.

For example, here are some plugins you can use to improve your site’s search engine optimization:

(A plugin like Yoast SEO (previously called WordPress SEO by Yoast) can improve your website’s search engine optimization)

Other WordPress plugins you can use to improve SEO, increase engagement and drive more web traffic to your website are to add a forum, newsletters, comments, and social sharing. Here are some more fantastic plugins that can help (many of the plugins listed below can be downloaded at no cost):

(WordPress users can easily add social sharing to their website with free or inexpensive WordPress plugins)

Generate Leads & Enquiries With WordPress

Let’s discuss now how to improve your sales and generate leads and enquiries online.

Provide A Newsletter

Providing an email newsletter is a great way to build a list of subscribers. It] provides many benefits, like:

An effective strategy for attracting subscribers is to provide high value content and offer users free gifts or bonus items in exchange for their personal details. This can be a guide, checklists for improving diet and well-being, access to health apps, discount coupons, membership access to courses, contests, etc.

Contact Forms

A contact form makes it easy and simple for readers to get in touch with you. Readers can report issues, ask questions to specific departments, ask for a quote, send suggestions and more.

Contact forms provide several benefits and advantages, like:

A popular contact form plugin for WordPress is Contact Form 7.

Contact Form 7

(Contact Form 7 Plugin)

Contact form 7 is a free plugin that allows you to insert multiple contact forms, customize the form and the email contents, add fields, and more.

Supports international languages, Ajax-powered submissions, CAPTCHA, spam filtering and so on.

Something to consider if you are setting up a website for a medical practice is to add sections to your contact form so prospective clients can choose the section of the center they want to reach. This will make sure that visitors get their message to the correct department.


Adding a map to your site helps your visitors and customers find you.

Inserting maps (e.g. Google Maps), into your WordPress site also provides users with many benefits, such as:

(Adding maps to your site helps your visitors and customers find you)

Some of the more popular Google Maps plugins for WordPress include:

WordPress Plugins That Can Help To Improve Your SEO, Increase User Engagement And Increase Web Traffic Generation

Plugins For WordPress

WordPress lets you add a number of plugins to your website that will immediately make available a range of practical tools for your site visitors. Here are some of these:

Booking Calendar

(Booking Calendar – WordPress Plugin)

Booking Calendar allows you to add online bookings to your site. Booking Calendar is well supported and provides visitors with an intuitive and user-friendly interface. It is suitable for a range of uses, such as medical practitioners, physicians, chiropractors, booking sessions with personal trainers, etc.

(Booking Calendar Plugin For WordPress – Overview)

The plugin works out of the box. Website visitors can check the availability of services and book appointments easily. Administrators and visitors receive booking confirmations. Booking Calendar also lets you add a calendar or booking form to your site’s sidebar, and supports multiple languages. The developers of this plugin also provide a premium version with a ton of additional features and functionalities.

For more details, go here}:

Event Espresso – Event Registration And Ticket Management

(Manage Event Bookings Online Using Event Espresso For WordPress)

If your business involves running health or medical events like seminars or workshops, then you need a plugin like Event Espresso.

The Event Espresso online event registration plugin for WP lets you easily set up multiple events and begin receiving online bookings in minutes

(Event Espresso – Event Registration & Ticket Management)

Event Espresso is a versatile and feature-packed software that gives you complete control over your event registration management process.

If you want to learn more about the benefits and features of using Event Espresso, refer to this article:

Calculator Pro Calculators

(Calculator Pro Calculators Plugin For WordPress)

This plugin provides a free collection of over 400 calculators that you can display on your website. It supports internationalization

Note: Most of the calculators aren’t designed for medical or health-related applications, but there are quite a number you can use, including:

For more details, go here}:

Calculated Fields Form

(Calculated Fields Form Plugin)

Calculated Fields Form is great for creating forms that perform single and complex calculations, such as:

The plugin is also available in a premium version with many more features and functionalities.

For more details, go here}:

Weight Loss Tracker

(Weight Loss Tracker Plugin)

This plugin lets users record their weight periodically. This data is then displayed in a graph and table.

(Weight Loss Tracker Plugin For WordPress – Graph)

The plugin allows users to input target weights and provides support for the following weight formats: Metric (Kg), Imperial – Stones & Pounds, Imperial – Pounds only.

For more details, go here}:

Simple Body Mass Index Calculator Widget

(Simple BMI Calculator Plugin)

This simple plugin installs a widget on your sidebar that can be configured and customized to match your theme.

As well as Simple BMI Calculator, there are a number of other plugins you can look at that perform similar functions:

For more details, go here}:

Drug Interaction Data Plugin

(Drug Interaction Data WP Plugin)

Drug Interaction Data Plugin will retrieve and display information about drugs, including what the drugs are used to treat and what other medications the drugs are known to interact with.

(Drug Interaction Data WordPress Plugin – Database Results)

Drug information can be displayed on your site. The data is provided by the U.S. National Library of Medicine and the U.S. National Institutes of Health.

For more details, go here}:

PubMed Posts

(PubMed Posts Plugin)

This plugin adds a dashboard widget that lets you add content from PubMed articles, and a search widget that finds posts with specific data. A simple content editor is also included.

PubMed contains over 25 million citations for biomedical literature from MEDLINE, online books and life science journals.

For more details, go here}:

MJM Clinic

(MJM Clinic WP Plugin)

The MJM Clinic Plugin was designed to add functionality to clinic and health care related websites, such as inserting service pages with booking forms, related health conditions, clinic locations, create service listings and more.

For more details, go here}:

Treato WordPress Plugin


Treato lets you embed the Treato healthcare search engine into your WordPress sidebar so you and your users can search drugs and read what patients are saying about different drugs.

Treato collects and analyzes patient experiences written in forums and blog posts, then aggregates the content to generate useful insights about users’ medications, diseases and symptoms. Users gain insight about the side effects of 26,500+ medications, drug comparisons across over 14,000 medical conditions, which drugs people feel are working, and more, from over 2.2 billion collected posts.

For more details, go here}:

HealthTap Concierge

(HealthTap Concierge – WordPress Plugin)

HealthTap Concierge allows visitors to consult with real doctors who specialize in a given health topic via HD video or text chat from any mobile device, computer, or smartwatch.

With HealthTap Concierge installed on your WordPress site, your visitors can type in a health question and receive a list of doctors in their geographic area who specialize in that particular topic. They can then choose a doctor, chat over video or text, or send the doctor their question and get answers with the HealthTap service.

For more details, go here}:

Trend MD

(Trend MD – WordPress Plugin)

TrendMD adds the TrendMD recommendations widget to your WP site. The TrendMD recommendations widget is used by scholarly publishers to grow their readership and revenue by allowing people to discover, cite or read interesting scholarly content from your journals or websites through personalized recommendations.

For more details, go here}:

WP Nutrition Facts

(WP Nutrition Facts – WordPress Plugin)

WP Nutrition Facts lets you add a nutrition facts table into your pages, posts and custom post types, allowing your site visitors to learn about the nutrient content of food.

(WP Nutrition Facts – Creating Custom Post Type Labels)

This plugin uses the Canadian Food Inspection (CFIA) nutrition labelling regulations.

For more details, go here}:

WP Ultimate Recipe

(WP Ultimate Recipe Plugin)

If you own a health or fitness website that provides nutrition or healthy eating suggestions, a great source of content that will engage your readers is to publish healthy recipes.

A plugin like WP Ultimate Recipe lets you easily publish healthy and delicious recipes on your site.

Other WordPress recipe plugins include:

For more details, go here}:

Awesome Fitness Testimonials

(Awesome Fitness Testimonials Plugin For WordPress)

Awesome Fitness Testimonials lets you add fitness and wellness testimonials, reviews and case studies to your site.

For more details, go here}:

Exercise Images

(Exercise Images WordPress Plugin)

This plugin lets you insert a database of exercise images into your web content.

(Exercise Images by Everkinetic Plugin – Image Database)

For more details, go here}:

In the next section, we look at health-related and medical WordPress themes.


This is the end of section two.

To keep reading, click this link:



"I have used the tutorials to teach all of my clients and it has probably never been so easy for everyone to learn WordPress ... Now I don't need to buy all these very expensive video courses that often don't deliver what they promise." - Stefan Wendt, Internet Marketing Success Group