WordPress For Non-Techies: Free WordPress Tutorials – WPCompendium.org

Grow Your Medical Or Healthcare Business Online With WordPress – 2

In Part 1 of this article on ways to build your medical web presence, we provided in-depth information on the following areas:

In Parts Two and Three, we discuss more ways to grow your health or medical-related services online.

Areas covered include:

To learn more about WordPress plugins and themes, see these articles:

Note: Medical and health plugins are described in this section. Health and medical themes are covered in Part Three.

Tips For Medical Services Providers – Improving SEO, Increase User Engagement And Drive More Visitors With Plugins

Web traffic is vital to your business growth. In this section we explore ways to help you improve your web traffic.

Optimizing Your Website For Search Engines (SEO) With WordPress

There are so many ways that WordPress helps optimize your website for search engines:

WordPress Plugins For Improving Search Engine Optimization, Increasing User Engagement And Traffic Generation

In addition to the built-in features of WordPress, there are dozens of WordPress plugins that will improve your medical-related website’s SEO, increase engagement and drive more traffic to your business.

Here are some plugins you can use to improve your website’s search engine optimization:

(Use a plugin like Yoast SEO to improve your SEO)

Other things you can do to improve SEO, increase user engagement and drive more traffic to your business are to add a forum, newsletters, commenting, and social features. Here are a few useful WordPress plugins that can help:

(WordPress users can easily add social sharing to their site with free or inexpensive WordPress plugins)

Ways To Generate New Leads & Enquiries With WordPress-Based Applications

Let’s discuss now ways to improve your sales and generate more leads and enquiries for your business.

Adding An Email Newsletter

Adding a newsletter is an excellent way to grow and retain your readership. It] provides many benefits including:

An effective way to attract newsletter subscribers is to provide users with valuable content and give them free gifts in exchange for their details. This could be a time-saving guide, checklists for improving health and nutrition, access to fitness tools, discount vouchers, access to videos, podcasts, etc.

Provide Contact Forms

A contact form provides an easy and simple way for prospective clients to get in touch with you. Users can report problems, contact specific departments, request quotes, and more.

Contact forms provide many benefits, like:

A very popular WordPress contact form plugin is Contact Form 7.

Contact Form 7

(Contact Form 7 WordPress Plugin)

This plugin is easy to install and set up and allows you to add and manage multiple contact forms on your website, customize the form and the mail contents, add fields, and more.

International languages, Ajax-powered submissions, CAPTCHA, and Akismet spam filtering is also supported.

Another option you may want to consider if you are setting up a website for a medical practice is to add sections to your contact form so users can choose the section of the clinic they want to reach. This ensures that contact form enquiries reach the right recipient.

Adding Maps

Maps help your visitors and customers find you.

A map is a very useful tool for several reasons:

(A map helps your visitors and customers find you)

Below are some plugins that let you embed, customize and display maps on your site:

Improving SEO, Increase User Engagement And Generate More Web Traffic Using Plugins & Themes

WordPress Plugins

WordPress makes available a number of plugins you can add to your medical site that will immediately add a range of practical tools for users. Here are just some of these plugins:

Booking Calendar

(Booking Calendar Plugin)

The Booking Calendar plugin lets you add appointment booking services to your site. Booking Calendar is well supported, provides an intuitive interface and flexible functionality. It is suitable for a wide range of medical or health-related uses, e.g. medical practices, surgical centers, chiropractors, booking yoga classes, etc.

(Booking Calendar WP Plugin – Overview)

Booking Calendar works out of the box. Your website visitors can check the availability of services you offer and book appointments online quickly and easily. Administrators and visitors receive booking confirmations. The plugin also lets you add a calendar or booking form to your website’s sidebar, and offers multi-language support. The plugin developers also offer a premium version with many extra features.

For more details, go here}:

Event Espresso – WordPress Event Registration And Ticketing Manager Software

(Manage Your Events Online Using Event Espresso WordPress Plugin)

If you plan to run health or medical seminars, then you need a plugin like Event Espresso.

The Event Espresso online event registration plugin enables you to easily schedule your event and start receiving online registrations in a few minutes

(Event Espresso – WordPress Event Registration And Ticket Management Software)

Event Espresso is a feature-rich software that gives you full control of the event registration management process.

We have written a comprehensive article about Event Espresso. For more details:

Calculator Pro Calculators

(Calculator Pro Calculators)

Calculator Pro Calculators provides a free collection of 400+ calculators. You can embed them into your pages, posts, or sidebars using shortcodes. Internationalization is supported.

Most of the calculators aren’t specifically designed for medical-related uses, but there are many you can include in your website, including the following:

For more details, go here}:

Calculated Fields Form

(Calculated Fields Form WordPress Plugin)

The Calculated Fields Form plugin lets you create forms that perform single and complex calculations, including:

A premium version of this plugin with a ton of extra features is also available.

For more details, go here}:

Weight Loss Tracker

(Weight Loss Tracker)

Weight Loss Tracker is a simple WordPress plugin that lets logged-in users record their weight on given dates. The results are then shown in a graph and table.

(Weight Loss Tracker – User Graph)

The plugin allows users to enter target weights and supports various weight formats: Metric (Kg), Imperial – Stones & Pounds, Imperial – Pounds only.

For more details, go here}:

Simple Body Mass Index Calculator

(Simple BMI Calculator Plugin)

Simple BMI Calculator lets you add a widget to your sidebar that can be configured and customized to match your theme.

In addition to Simple Body Mass Index Calculator, there are additional plugins you can use to perform similar functions:

For more details, go here}:

Drug Interaction Data Plugin

(Drug Interaction Data Plugin For WordPress)

Drug Interaction Data Plugin can be used to display drug information, including what the drug is used to treat and what other medications the drug is known to interact with.

(Drug Interaction Data – WordPress Plugin – Information Screen)

Information about drugs can be displayed on your site. The data is provided by the U.S. National Library of Medicine and the U.S. National Institutes of Health.

For more details, go here}:

PubMed Posts

(PubMed Posts – WordPress Plugin)

PubMed Posts adds a dashboard widget that lets you publish content to your site from PubMed articles, plus a search feature that locates posts with specific data. A basic editor that lets you change the layout of data in the post content is also included with the plugin.

PubMed includes over 25 million citations for biomedical literature from MEDLINE, life science journals, and online books.

For more details, go here}:

MJM Clinic

(MJM Clinic Plugin For WordPress)

This versatile plugin can be used for clinic and health care related websites. You can add service pages with booking forms, locations, provide related health conditions, create case studies, link  indication tags to services, etc.

For more details, go here}:

Treato

(Treato Plugin)

Treato WordPress plugin lets you embed the Treato healthcare search engine into your WordPress sidebar so your site visitors can search a vast drug database and read what patients are saying about different drugs.

Treato collects and analyzes patient experiences from online forums and blog posts, then aggregates the posts to generate useful insights about users’ medications, diseases and symptoms. Users can access insight about 14,000+ medical conditions from over 2.2 billion collected posts.

For more details, go here}:

HealthTap

(HealthTap – WordPress Plugin)

HealthTap Concierge allows consumers to consult with doctors who specialize in a given health topic via text chat or HD video from any mobile device, computer, even smartwatch.

With the widget installed, users can type in a health question and receive a list of doctors in their geographic area who specialize in that health topic. They can then choose a doctor, chat using video or text, or send the doctor their question and get answers with the service, which has a database of over 73,000 doctors.

For more details, go here}:

TrendMD

(TrendMD – WordPress Plugin)

TrendMD will add the TrendMD recommendations widget to your WP site. The TrendMD recommendations widget is used by scholarly publishers to grow their readership and revenue by allowing people to discover, read or cite interesting scholarly content from your journals or websites through personalized recommendations.

For more details, go here}:

WP Nutrition Facts

(WP Nutrition Facts Plugin For WordPress)

WP Nutrition Facts lets you add a nutrition facts table into your posts, pages and custom post types, allowing your site visitors to make more informed decisions about the food products they consume.

(WP Nutrition Facts Plugin – Custom Post Type Label Creation)

WP Nutrition Facts uses the Canadian Food Inspection (CFIA) nutrition labelling regulations.

For more details, go here}:

WP Ultimate Recipe

(WP Ultimate Recipe Plugin)

If you own a health or fitness-related business that provides nutritional or healthy eating advice, a great source of content that will engage your readers is to add healthy recipes.

Plugins like WP Ultimate Recipe let you publish delicious and healthy on your site.

Other recipe plugins for WordPress include:

For more details, go here}:

Awesome Fitness Testimonials

(Awesome Fitness Testimonials Plugin For WordPress)

Awesome Fitness Testimonials allows you to showcase fitness & wellness testimonials, case studies and reviews, before and after pics, videos, etc. on your website.

For more details, go here}:

Exercise Images

(Exercise Images Plugin For WordPress)

This plugin lets you add a database of exercise drawings to your site.

(Exercise Images Plugin – Image Database)

For more details, go here}:

In part three, we look at medical themes.

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This is the end of section 2 of this guide on ways to grow your health or medical-related business web presence.

Click on this link to keep reading:

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"I have used the tutorials to teach all of my clients and it has probably never been so easy for everyone to learn WordPress ... Now I don't need to buy all these very expensive video courses that often don't deliver what they promise." - Stefan Wendt, Internet Marketing Success Group

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