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Grow Your Medical Or Healthcare Business Online With WordPress – 2

In Part One of this article on ways to build your medical business web presence, we provided in-depth information on the following topics:

In this section, we discuss more ways to grow your medical or health services online.

Areas covered include:

For more information about WordPress plugins and themes, go here:

Note: Plugins are described in this section. Health and medical themes are listed in Part Three.

Tips For Improving Web Traffic Using WordPress

Web traffic is vital to your business growth. In this section, we discuss WordPress plugins and themes for improving search engine optimization, better user engagement and driving more traffic.

Optimizing Your Website For Search Engines Using WordPress

There are so many ways that WordPress helps optimize your website for search engines:

WordPress Plugins That Can Help To Improve Search Engine Optimization, Increase User Engagement And Increase Web Traffic Generation

In addition to the built-in features of WordPress, there are various plugins that improve your website’s SEO, increase engagement and drive more web traffic to your website.

For example, here are some plugins you can use to improve your website’s SEO:

(A plugin like Yoast SEO can improve your website’s SEO)

Other WordPress plugins you can use to improve SEO, increase engagement and drive more traffic to your business are to add a forum, newsletters, commenting, and social sharing features. Here are a few WordPress plugins that can help (many of the plugins described below are also free):

(WordPress users can easily add social sharing buttons to their site using WordPress plugins)

Ways To Generate New Leads & Enquiries With WordPress-Based Tools

This section covers ways to improve your sales and generate more leads and enquiries for your medical or health business.

Add A Newsletter

Adding a newsletter is an excellent way to build a subscriber list. Adding email newsletters] provides several benefits including:

A proven strategy for attracting new subscribers to your email newsletter is to provide users with information of high value and offer them free gifts or bonus items in exchange for their details. This can be an exclusive report, checklists for improving fitness and well-being, access to health tools, coupons, membership access to subscriber-only content, podcasts, etc.

Contact Forms

Contact forms provide an easy and simple way for prospective clients to get in touch with you. A contact form also lets users send feedback, contact specific departments, request quotes, and more.

A contact form provides a number of benefits and advantages, like:

A very popular contact form plugin for WordPress is Contact Form 7.

Contact Form 7

(Contact Form 7 Plugin For WordPress)

This free contact form plugin is easy to install and set up and lets you insert and manage multiple contact forms into any page on your site, customize your forms and the email contents, add fields, and more.

Supports international languages, Ajax-powered submissions, CAPTCHA, spam filtering and so on.

Something else to consider if you plan to set up a website for a health center or medical clinic is adding sections to your contact form so prospective clients can select the practitioner they want to contact. This ensures that visitors’ requests reach the correct department.

Map Integration

A map helps your visitors and clients find you.

Integrating maps (e.g. Google Maps), with your website also provides users with a number of benefits, such as:

(Maps help your visitors and customers find you)

Popular Google Maps plugins include:

How To Improve SEO, Increase User Engagement And Increase Web Traffic Generation Using Plugins & Themes

Medical Plugins For WordPress

WordPress provides a number of plugins you can add to your site that will immediately make available a range of practical tools for site visitors. Here are just some of the plugins you can choose from:

Booking Calendar

(Booking Calendar – WordPress Plugin)

Booking Calendar lets you add appointment booking services to your site. Booking Calendar is well supported, has an intuitive interface with flexible functionality. It is suitable for a wide range health and medical consulting businesses, such as medical practitioners, surgical centers, alternative therapists, booking sessions with personal trainers, etc.

(Booking Calendar – Overview)

The plugin works out of the box. Your website visitors can check availability of services you offer and book appointments easily. Site administrators and visitors receive booking confirmations. The plugin also lets you add a calendar or booking form to your website’s sidebar, and offers multi-language support. A premium version with many additional features is also available.

For more details, go here}:

Event Espresso

(Manage Bookings & Registrations Via The Web Using Event Espresso For WordPress)

If your business involves running health or medical events like seminars or workshops, then you need a plugin like Event Espresso.

The Event Espresso online event registration plugin allows you to easily create your event and start receiving bookings in just a few minutes

(Event Espresso – Event Registration & Ticketing Management)

Event Espresso is a versatile and feature-rich application that gives you complete control of the event registration management process.

If you want to learn more about the benefits and features of using Event Espresso, refer to this article:

Calculator Pro Calculators

(Calculator Pro Calculators Plugin)

Calculator Pro Calculators is a free collection of over 400 calculators. You can embed these into your pages, posts, or sidebars using shortcodes. Internationalization is supported.

Most of the calculators aren’t specifically designed for health or medical-related usage, but there are quite a few you can include in your website, including the following:

For more details, go here}:

Calculated Fields Form

(Calculated Fields Form – WordPress Plugin)

With Calculated Fields Form you can create forms with dynamically calculated fields to display the calculated values, such as:

The plugin is also available in a premium version with many more features and functionalities.

For more details, go here}:

Weight Loss Tracker

(Weight Loss Tracker WordPress Plugin)

Weight Loss Tracker is a free plugin that lets logged-in users record their weight periodically. The results are then shown in a graph and table.

(Weight Loss Tracker – User Graph)

The plugin allows users to input target weights and provides support for various weight formats: Metric (Kg), Imperial – Stones & Pounds, Imperial – Pounds only.

For more details, go here}:

Simple Body Mass Index Calculator

(Simple Body Mass Index Calculator Widget WordPress Plugin)

Simple BMI Calculator lets you add a widget to your sidebar that can be configured and customized to match your theme.

As well as Simple BMI Calculator, there are a number of WordPress plugins you can check out to perform similar functions:

For more details, go here}:

Drug Interaction Data Plugin

(Drug Interaction Data Plugin)

Drug Interaction Data Plugin for WordPress can be used to display drug information, including what the drug is used to treat and what other medications the drug is known to interact with.

(Drug Interaction Data Plugin For WordPress – Data Results)

Drug information can be displayed inside your web content, or as a widget on your blog sidebar. The data is provided by the U.S. National Library of Medicine and the U.S. National Institutes of Health and converts common names of drugs to the standardized RxNorm name.

For more details, go here}:

PubMed Posts

(PubMed Posts Plugin For WordPress)

This plugin adds a dashboard widget that lets you crate posts from PubMed articles, and a search function that lets your visitors search for posts with specific article data. A basic editor that changes the layout of data in the post content is also included.

PubMed comprises more than 25 million citations for biomedical literature from MEDLINE, online books and life science journals.

For more details, go here}:

MJM Clinic

(MJM Clinic – WordPress Plugin)

The MJM Clinic Plugin was designed to add functionality to medical and health care related websites, such as adding service pages with booking forms, organising your services into hierarchical categories, locations, feedback entries and more.

For more details, go here}:

Treato WordPress Plugin

(Treato Plugin)

Treato lets you embed the Treato healthcare search engine into your WordPress sidebar so you and your site visitors can search a vast drug database and see what patients are saying about different drugs.

Treato gathers and analyzes patient experiences from related forums and blog posts, then aggregates the content to generate useful insights about users’ medications, diseases and symptoms. Users can access insight about side effects, drug comparisons, which drugs people feel are working, and more from over 2.2 billion collected posts.

For more details, go here}:

HealthTap

(HealthTap Plugin For WordPress)

HealthTap Concierge allows users to locate and book a virtual consult with real doctors, clinical psychologists, etc. via HD video or text chat from any mobile device, computer, even smartwatch.

With the widget installed, users can type in a health question and receive a list of doctors in their geographic area who specialize in that particular topic. They can then choose a doctor, connect in real time using video or text chat, or send questions.

For more details, go here}:

TrendMD

(TrendMD WP Plugin)

TrendMD lets you add the TrendMD recommendations widget to your WP website. The TrendMD recommendations widget is used by scholarly publishers to grow their readership and revenue by allowing people to discover, cite or read interesting scholarly content from your journals or websites through personalized recommendations.

For more details, go here}:

WP Nutrition Facts

(WP Nutrition Facts – WordPress Plugin)

This free plugin lets you insert a nutrition facts table into your pages and posts, allowing your site visitors to learn about the nutrient content of food in a standardized format.

(WP Nutrition Facts Plugin – Label Creation)

WP Nutrition Facts uses the Canadian Food Inspection (CFIA) nutrition labelling regulations.

For more details, go here}:

WP Ultimate Recipe

(WP Ultimate Recipe Plugin)

If you run a health or fitness-related website that provides nutritional or healthy eating recommendations, a great source of engaging content to your site is to add recipes.

Plugins like WP Ultimate Recipe let you easily publish delicious and healthy on your site.

Other WordPress recipe plugins include:

For more details, go here}:

Awesome Fitness Testimonials

(Awesome Fitness Testimonials)

This plugin allows you to display fitness & wellness testimonials, case studies and reviews on your health and fitness-related website.

For more details, go here}:

Exercise Images by Everkinetic

(Exercise Images Plugin)

The Exercise Images plugin lets you add exercise diagrams to your website.

(Exercise Images Plugin – Image Catalog)

For more details, go here}:

In part 3 of this guide, we look at themes that are suitable for health and medical businesses.

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This is the end of section 2 of this comprehensive article on ways to improve your medical or health business presence online.

To continue, click this link:

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"Your training is the best in the world! It is simple, yet detailed, direct, understandable, memorable, and complete." Andrea Adams, FinancialJourney.org

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