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Social Metrics Pro – Social Analytics Plugin For WordPress

Social recommendations like +1s on GooglePlus, Facebook likes, shares, and comments, etc. are called social signals.

Social signals impact search engine rankings and Google has been tracking social signals as part of its ranking algorithm since late 2010.

Note: Google encourages businesses to build their social presence as a long-term investment to drive qualified traffic, instead of aiming for short-term benefits like search ranking placement. Google’s own head of the web spam team Matt Cutts has stated that Google takes a cautious approach when it comes to social signals, as so many things change quickly on social media. Without a reliable ‘map,’ Google is understandably reticent to assign more importance to social signals over other aspects of their search algorithm. In summary,  Google’s strategy is a sensible one - “wait and see” how things develop over time, as sites that provide real value develop longevity, trust and authority, and these are the websites that Google naturally wants to ascribe higher search rankings to.

Social Signals – Which Sites Matter?

Social media sites that search engines look to when measuring social signals include:

Facebook

With over 1.5 billion active users, Facebook is the largest social network in the world. Research shows that one great post on Facebook can reach up to 150,000 users, so even if it seems like Facebook is not driving a massive amount of sales on your website, don’t be quick to dismiss the importance of Facebook in your business strategy, as Google processes data and information from Facebook when determining your search rankings. In fact, Facebook seems to have the most influence on search engine rankings of all social media sites.

(Number of active Facebook users. Source: Statista.com)

Twitter

After Facebook, Twitter is the second largest social media site in the world, with over half a billion tweets sent out every day. Twitter has a significant amount of influence online and places great emphasis on tweeting posts that provide great value to followers over the amount of tweets sent …

(Over 500 million tweets are sent each day. Source: InternetLiveStats.com)

Google Plus

As Google’s own social networking site, GooglePlus naturally carries a significant degree of authority online, even if it is still a fledgling social community compared to sites like Twitter and Facebook.

(More people are interacting on GooglePlus every day. Source: InternetLiveStats.com)

In addition to the big 3 listed above, there are a number of other sites that provide important social signals, such as Pinterest, LinkedIn, Reddit, StumbleUpon, and Digg.

(A number of social media sites provide important signals to search engines that can affect your rankings)

Which Social Signals Should You Be Paying Attention To?

Social signals tracked by search engines like Google and Bing include:

As a website owner, it’s important to not only find ways to grow your social media presence, but also to be able to track and analyze your social signals in order to improve your business results.

(Use social media marketing to help improve your business results)

Social media monitoring allows you to find insights into what people are saying about your brand, company, or products on social media, measure the impact of your marketing campaigns, assess competitor activity and market dominance, avert disasters, and identify market opportunities. Additionally, monitoring social media can also provide you with valuable information about emerging trends and what consumers and clients think about specific businesses, products, topics, or brands.

As a business intelligence tool, social monitoring is invaluable. Using social media monitoring as a form of business intelligence, however, is a complex undertaking, often carried out by various people including marketing professionals, online reputation specialists, market research, agencies, social engagement and community personnel, and sales teams. Typically, smaller businesses do not can’t afford to pay social media monitoring professionals to track their coverage in the and actively monitor their digital reputation.

Fortunately different technology companies have developed tools and solutions to facilitate the active monitoring of a variety of social media channels, allowing companies to track consumer behavior around their brands allowing them to respond proactively to conversations and interact with consumers in various social media platforms.

Go here to learn more about social media monitoring tools that will help you manage, measure, and analyze your social media marketing campaigns:

(Can you measure your social signals effectively?)

This article explores a simple, yet effective social tracking plugin for a WordPress-based online business and increasing your social media influence.

Our Recommended WordPress Plugin Is …

SocialMetricsPro – Social Media Analytics Plugin

Description

SocialMetricsPro is an easy-to-use social analytics plugin for WordPress that is designed to make growing your social media influence uncomplicated. It is built on a simple premise – the system tracks how each signal is performing and returns either a red or green indicator. The site owner’s goal is simple … convert all reds into greens.

(A system that anyone can operate … turn reds into greens!)

Colors indicate relative popularity. Posts that receive the most shares are colored green. Posts with low social media activity display amber or red.

The plugin developers tested SocialMetricsPro on a network of over two thousand sites over a period of three months. During this period, all they focused on was turning the “reds” to “greens” and then keeping their metrics on “green”. According to the plugin developers, they noticed that their top 10 best performing sites saw an improvement of up to 360% more traffic, 410% more keywords ranked in the first page of Google and their revenue increased by 310%.

(According to SocialMetricsPro developers, improving your social media marketing can positively can have a positive impact on your search rankings, traffic and revenue!)

For more details, visit the plugin site here:

Plugin Benefits

Below are just a few of the benefits and advantages of using SocialMetricsPro to track Likes, Tweets, Pins, +1s and more from your WordPress Dashboard on your web site:

Quick And Simple To Install And Implement. Ready To Use In Very Little Time.

SocialMetricsPro is very easy to install. Just upload a zip folder that contains the plugin files to your Plugin folder via your WordPress dashboard and activate.

Simple To Use

As mentioned earlier, the user’s task is to convert all reds into greens. Social Metrics Pro tracks and measures social signals the way Google sees it so you know which social campaigns need more effort and which social marketing campaigns need to be better optimized.

Track Only Social Signals From Social Networks You Care About

Social Metrics Pro provides a powerful dashboard to centrally monitor social media activity across leading social media networks like Google+, Facebook, Twitter, LinkedIn, Pinterest, StumbleUpon, and Digg directly from your WordPress admin area.

Social Metrics Pro helps you get answers to questions like:

With Social Metrics Pro, all this information can be accessed with just one click.

(SocialMetricsPro constantly tracks the social media sites that you care most about!)

Features

SocialMetricsPro provides many features to web site owners. Below we have listed a few of these:

Additional features include:

(Social Metrics Pro is simple to use … just turn all red squares into greens!)

Feedback From Plugin Users

Below are a couple of the testimonials and comments users have submitted regarding Social Metrics Pro:

”As with any cool plugin, it solves a very simple problem – how to view how well your WordPress posts are being promoted.” Adam Small, Marketing Tech Blog

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”Social Metrics is one of the recipes for Social WordPress. You can integrate it quickly and easily on your WordPress site to view your performance on social networks” Jean-Francois Arseneault, Arseneault Consultation (WordCamp Montreal 2011)

Plugin Tips

A practical, step-by-step guide on how to optimize your social media strategy (i.e. how to turn reds into greens) is also included.

Plugin Support

SocialMetricsPro is well-supported, and comes with free lifetime updates and support, backed by a risk-free, sixty-day, complete money-back guarantee.

Plugin Price

SocialMetricsPro plugin is available in two editions:

Please Note: Pricing details of the product depends on whether there are any promotions or limited-time special offers. Presently, the product is selling for the amounts shown above. This may or may not be the actual pricing set by the plugin author when you visit the site and you may be shown additional upsells or one-time offers after you’ve purchased.

Check the plugin’s website for the current price:

Additional Info

Social Metrics Pro requires a self-hosted installation of WordPress and can be instantly downloaded after purchase.

The Bottom Line

As mentioned earlier, with the rising importance of social sites like Twitter and Facebook, search engines are now taking into account a range of social signals to help determine a website’s ranking.

No website owner can afford to ignore the importance of social media. SocialMetricsPro solves the problem of how to find a simple, time-saving solution that gives you immediate feedback on the success of your social media marketing strategy and shows you where to improve your results.

Social Metrics Pro is ideal for beginners and advanced WordPress users alike. It tracks Tweets, Likes, Pins, +1s and more directly from your WP dashboard.

We recommend Social Metrics Pro if you own or manage WordPress sites and would like to save money on outsourcing your social media campaigns or train your staff to manage your campaigns inhouse.

For full details, check out the plugin here: SocialMetricsPro – Social Analytics For WordPress

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