WordPress For Non-Techies: Free WordPress Tutorials – WPCompendium.org

WordPress & Social Media Tools – 2

In Part One of this article, we looked at some of the reasons why WordPress provides an ideal platform for marketing your business on social media.

In this section, we look at a number of tracking tools that allow you to:

This information will let you engage in meaningful conversations with consumers and pitch them information about your products or services.

Let’s move on now to some of the actual technologies you can use to monitor social media activity. If you are looking for cost-effective ways to improve your business results with social media, then check out our list of 30 cost-effective social media management tools and resources for businesses and WordPress users.

Social Media Measurement Tools For WordPress

(Discover what people are saying about you, your brand, or your competition on social media)

Is there a free, easy and simple way to know what is new in your niche or industry that can save you a massive amount of time doing research? Yes, there is. It’s called …

Google Alerts

(Google Alerts lets you monitor the web for new content)

Google Alerts is simple, useful and free tool from Google that lets you keep up-to-date with the latest news and information about all kinds of topics, stay informed about people, brands and companies, and monitor what other people write about you and your business online.

Google Alerts is not only useful for helping you manage your reputation online, but also for automatically sourcing information about people, companies, and any other subject you are following.

With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s indexing robots (Googlebot) crawl a new web page, news update, blog post, press release, a tweet, video, or any other indexable content related to the topic you’ve subscribed to, it will automatically send you an email or RSS update.

We’ve created a simple tutorial on how to create a Google alert here: How To Set Up A Google Alert



Hootsuite is a social media management platform that lets you manage all of your social media profiles from a single dashboard.

Hootsuite provides social media management, social marketing, social selling, and social customer service solutions. You can schedule Tweets and Facebook posts, track conversations, create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and collaborate with team members.

Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to a large number of social networks, and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

For more details, visit this website: Hootsuite



Buffer lets you schedule your social content. Add updates to your Buffer queue and Buffer will then post the content for you at spaced intervals.

You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to a web interface, Buffer also provides mobile apps for Android and iOS devices and a web browser extension.

For more information, go here: Buffer


(SocialMetrics Social Analytics Plugin For WordPress)

SocialMetrics is a plugin that lets you monitor Tweets, Likes, Pins, +1s and other social signals from your WP Dashboard.

Some of the powerful features included in SocialMetrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click auto-update functionality, and a simple social search improvement system.

We have written a comprehensive article on SocialMetrics here: SocialMetricsPro


(Sociocaster – Social media management for internet marketers)

Posting to Twitter, Linkedin, Facebook, and WordPress can be time-consuming and to get all these tasks done usually requires using different plugins, software, and web applications. Sociocaster lets you do it all from one dashboard with just a few clicks.

Sociocaster is a powerful tool for entrepreneurs and internet marketers. It includes loads of powerful social and marketing features: image-sharing designs, Facebook fanpage finder, built-in comments, likes, favorites, and retweets checking tool, unlimited social media account management (agency license), and much more.

To learn more, go here: Sociocaster



SproutSocial is a robust tool aimed at small to large businesses as well as the enterprise sector.

SproutSocial has a built-in social CRM, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, permission levels and roles, analytics and custom reports, mobile apps, RSS feed integration, etc.

Go here to learn more: SproutSocial



SocialReport is a social intelligence platform that lets you track and manage all of your social media accounts from one place.

It tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and returns data from your social channels on a simple and intuitive dashboard. You can quickly and easily organize data by customers or business, and track your own social profiles as well as competitor profiles.

Visit this site to learn more: SocialReport



Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter bios to connect with influencers, breakdown your followers by social authority, tweet count, follower count, view interactive charts of new followers and unfollows, contrast your relationships with your competitors and friends, and explore and grow your social graph..

Go here to learn more: Followerwonk Twitter Analytics



ManageFlitter provides a set of easy to use tools to empower you to work smarter and faster with Twitter.

ManageFlitter lets you sort followers and following lists using a range of criteria, find out when most of your followers are online and schedule tweets appropriately, easily search inside your Twitter stream to find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, understand who you follow, and more.

For more details, go here: ManageFlitter



Beevolve is a social monitoring tool designed for SMBs, online marketers, content marketers, analysts, and community managers. Beevolve lets you track your social media mentions, schedule and launch social media posts, and measure conversion, sales, and engagement metrics, social sentiment, buzz, and more of all your posts.

To learn more, go here: Beevolve



HowSociable is a simple social monitoring service that lets you monitor how your business or brand is mentioned across various social properties.

HowSociable displays brand viability metrics and gives you a “social magnitude” score that lets you know how well you are doing across those social sites.

Go here to learn more: HowSociable.com



Mention helps businesses monitor the web.

Mention’s algorithms monitor billions of data points, so when someone mentions your keyword online, you have real time actionable data that can help you with your business goals. Mention also allows collaborative monitoring.

To learn more, visit this website: Mention

Google Analytics

(Google Analytics)

With so many great social media monitoring tools available, it’s easy to forget that tools like Google Analytics can help you track posts made to your social media sites.

Visit the Hootsuite blog for a tutorial on tracking social media links with Google Analytics.

Facebook Insights

(Facebook Insights)

Facebook not only lets you integrate like, share, and follow social media buttons and commenting features with your website, it also provides a comprehensive analytics tool called Facebook Insights that lets you see how your content is performing on Facebook.

(Facebook.com – Insights)

Facebook Page Insights can help you analyze page metrics like engagement, page likes, post reach, etc. This can help you improve your marketing efforts.

You can use Facebook’s Page Insights to learn about your posts — which have attracted the most likes, comments, and shares and to learn about your the demographics of your audience. You can then use this data to publish targeted content to Facebook users.

Go here for more information: Facebook Insights

Twitter Analytics

(Twitter Analytics)

Twitter Analytics let you see how your content is performing and provides a monthly break down of your profile visits, followers, tweet impressions, tweets, and tweets linking back to you.

Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your Twitter marketing strategy.

(Twitter – Tweet activity)

Go here for more details: Twitter Analytics

YouTube Analytics


YouTube Analytics lets users better understand how their channel is performing on YouTube.

You can monitor the performance of your channel and videos with up-to-date metrics and reports like the realtime, overview, watch-time, engagement, and revenue reports.

Go here for more information: YouTube Analytics

Pinterest Analytics


Pinterest Analytics helps you see what people like from your profile, what they save from your website, what referral traffic you are getting from Pinterest, and how much traffic your site gets when you pin new content. With Pin insights, you can get information that helps you learn who your audience is and what they want.

To learn more, visit this site: Pinterest Analytics

Additional Social Media-Related Services & Tools

With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.

The list below contains a number of other social media-related worth knowing about. Keep in mind that web technologies continually evolve. If anything changes in the list below, please contact us.


Wunderlist is a task management tool with a social twist. It lets you create personal and professional lists and share these lists with family, friends and colleagues.


SDL Web (formerly Alterian) is an all-in-one global web experience management solution that lets you create engaging digital experiences with your customers.


Answerbase lets you create your own social Q&A community. The Answerbase Q&A Platform facilitates users being able to ask questions, view Q&A content, and receive quality answers.


Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology has been acquired by ScribbleLive, a content marketing and live publishing SaaS platform that lets you plan, create and distribute content online. Appinions’ technology allows customers to optimize all stages of the content marketing lifecycle. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. This tool provides answers to questions like ”who should we listen to or partner with?”, ”what keywords do we use to make content more easily discoverable?”, etc.


Viralheat is part of Cision, a global media intelligence software company. Viralheat is a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can access metrics and KPI, track conversations, publish and schedule updates, and deliver presentation-ready reports.


Broadcast live using your webcam or mobile device, share to your favorite social network or blog and engage with your viewers. Share via your smart device and stream content to your blog.


BlogDash connects brands searching for ways to promote their services and products with bloggers willing to write content aimed at bringing brands positive media attention.


Brandwatch Analytics is a powerful social media monitoring and analytics platform that allows you to collect, analyze and report on your social media data.


Buzzflash is part of the Truthout community – an independent platform for transformative ideas that features daily headlines whose goal is to inspire direct action and participation.


CircleCount helps users better understand how to use GooglePlus. CircleCount lets you discover all of the Google Plus circles following your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add your Google Plus profile and it will start tracking your circles.


Commun.it lets you manage your Twitter relationships, focus on influencers and customers, schedule posts and manage multiple profiles, and analyze Twitter data.


Contaxio monitors your followers and friends on Twitter and provides detail that helps you decide when to follow back.


Conversocial provides cloud-based social customer service solutions that help brands improve their customer experience and operational efficiency by managing customer service flow and social media discussions on channels like Facebook, Twitter, YouTube and Instagram.


Social Studio lets you understand which topics are generating interest and where the most influential conversations are happening, then use that information to make informed business decisions.


Disqus is a free service that connects people online through blog discussions. Millions of websites covering pretty much any topic imaginable use Disqus.


Echofon provides users with social apps for Facebook and Twitter. Echofon apps notify you of mentions and messages. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes sharing media simple, and Echofon for Facebook provides real-time chat that lets you quickly send and receive messages to any of your online friends, browse your newsfeed and timelines, comment and like with ease and post photos or videos.


Everytime is a collaboration app for creatives. With Everytime, you can save moments from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments can then be easily discussed, shared, and found online using social collaboration.


Meltwater IceRocket is a social media search engine which lets you search Facebook, the blogosphere, Twitter, or all of these for any keywords you like.


With GroupHigh you can promote your company, products, or clients using a blogger outreach tool that lets you filter, search, and sort to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on topics, content, location, and more.


Klout is a social media monitoring and performance analyzing tool. Klout rewards experts in specific topics and areas of interests with Perks, brings influencers and brands together, and ranks users social influence using a “Klout Score”. You can use Klout to suggest shareable content that your users haven’t seen yet, and track how retweets, likes, and shares affect your Klout Score.


Know About It is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are collected from the KnowAboutIt system from the past 24 hours, and are ranked by the number of comments that the Know About It system is aware of in relation to that story.


LiveFyre lets you collect and manage content from the social web.


Tailwind is a Pinterest management, marketing, and analytics tool. It lets you schedule pins, monitor Pinterest, analyze industry trends and measure results across Pinterest.


ViralWoot helps you gain Pinterest followers, promote Pinterest pins, manage and grow multiple accounts, schedule pins with a bookmarklet, create pin alerts, track your Pinterest performance, connect with influencers, and more.


TweetReach lets you measure how well your tweets, hashtags, search queries, and keywords are doing on Twitter. TweetReach gives you the estimated potential of the tweets for your given query.


Keyhole is a real-time social media tracking tool that allows users to track keywords, #hashtags, and URLs on Twitter and Instagram. Analytic metrics are displayed to users in an easy to understand visual reports.


Riffle integrates with every Twitter platform and provides you with Twitter analytics, engagement, and tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.


Merchii lets you link consumers, online merchants, and bloggers by tagging images on the web. Users can earn money from every purchase made.


MutualMind provides a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides users with all the tools they need to display data on collaborative screens, detect moments or trends in social data and instantly route insights back to the enterprise.

Unified Social / PageLevel

PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools form a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.


Refollow provides powerful tools designed to help you grow and manage your social media presence.


Find out how influential are you on Twitter.


Searchmetrics lets you see important key performance indicators such as the visibility of a page in social media.


SimplyMeasured provides easy social media analytics for all of your data in one place.


SocialBakers delivers powerful social media analytics that let you see how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track long-term brand performance.


Synthesio is a social media intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of agencies and leading brands around the world. Users can cut through social noise, find the conversations that matter, measure their digital reputation, manage their consumer relationships and boost the ROI of their social activities.


Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions aimed at creating better products and services for your customers. Simply type in your keyword and instantly see what people are saying both in real-time and historically on any topic across all social channels. Find new and related topics, discover influencers, and gain valuable insights into the communities that matter most to you.


ThisMoment helps businesses engaging with everyone everywhere. Depending on what business you run, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through different channels across the Enterprise.


Trackur provides simple, affordable, and fast social media monitoring of all social media and mainstream news, including Facebook, GooglePlus, Twitter and many more.


Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With one click of a button, your teams can share content with their prospects, social networks, and customers.


With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting lists.


Followadder provides you with automated Instagram management software. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, automate photo likes and direct messaging, search by hashtag, create lists, and more.


Twellow is like the Yellow Pages for Twitter. Twellow lets you search many business categories, or your geographical area for followers on Twitter.


TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that can visualize your Facebook, Twitter, Instagram and YouTube accounts and any other service you use. You can quickly discover which of your posts, tweets, videos or photos get the most engagement.


Twitterfall is based in the UK and lets users on Twitter access upcoming trends and patterns posted by users.


Wajam is a tool that displays search results based on what your friends share on top of your normal search results.


Instantly create a page with the latest buzz on any topic of your choice.


Bitly lets you share, track and analyze your links.


My Top Tweet displays your top performing tweets.


SocialMention is a real-time social search engine and analysis platform.


Twazzup provides real-time analytics and monitoring for Twitter.


TweetDeck is a powerful Twitter tool for real-time tracking, organizing, and social engagement.


We hope that you have found this information useful. To learn more about using the WP software to grow your business online, please see other tutorials we have published here on WPCompendium.org.


"I was absolutely amazed at the scope and breadth of these tutorials! The most in-depth training I have ever received on any subject!" - Myke O'Neill, DailyGreenPost.com

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