In this section, we examine a number of tracking tools, services and applications that allow you to:
- Search, find, segment, filter and organize users according to specific demographics, psychographics, etc.
- Monitor social conversations online
- Identify key buying signals.
With this information, you can start meaningful conversations with your audience and pitch them information about your products or services.
Let’s move on now to some of the actual tools you can use to monitor social media activity. If you are searching for ways to improve your business results with social media, then check out our list of the best social media monitoring tools and resources to track, monitor and improve your social marketing.
Social Media Tracking Resources For WordPress Users
(Discover what people are saying about you, your brand, or your competitors on social media)
Is there a free and simple way to know what is new in your industry or niche so that you are not wasting a huge amount of time doing research? Yes, there is, and it’s called …
(Google Alerts – free web monitoring service)
Google Alerts is simple, useful and free tool from Google that lets you keep up with news about all kinds of topics, stay informed about people, brands and companies, and monitor what other people say online about you and your business.
Google Alerts is not only great for managing your reputation online, but also for receiving the latest news about people, companies, or any subject you need to know about.
With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s robots (Googlebot) crawl a new web page, news update, press release, blog post, a tweet, video, or any other indexable content related to the topic you’ve subscribed to, you will automatically receive an email or RSS update.
To learn how to set up Google alerts, see this simple tutorial: How To Set Up A Google Alert - Three Simple And Easy Steps
Hootsuite is a social media management application that lets you manage all of your social media profiles from a single dashboard.
Hootsuite provides social media management, social selling, social marketing, and social customer service solutions. You can schedule Tweets and Facebook posts, track conversations, create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and add employees and clients to teams without sharing passwords.
Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to many social networks, and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
Go here for more information: Hootsuite
Buffer lets you schedule social content. You add updates to your Buffer account and it will be posted for you at spaced intervals.
You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer is also available as a web browser extension and as a mobile app.
More info: Buffer
(Social Metrics WordPress Social Analytics Plugin)
Social Metrics Pro is a plugin that tracks Tweets, Likes, Pins, +1s and other social signals from your WordPress Admin Dashboard.
Some of the powerful features included in Social Metrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click auto-update functionality, and a simple social search improvement system.
We have written a detailed article about SocialMetrics here: SocialMetricsPro
(Sociocaster – Social media management for online marketers)
Posting to your WordPress, Linkedin, Facebook, and Twitter accounts can be time-consuming and to get all these tasks done usually requires using different tools, plugins, or web applications. Sociocaster lets you do it all from one location.
Sociocaster includes lots of powerful marketing and social features: a powerful visual designer, popular Twitter topics discovery tool, built-in retweets, comments, likes, and favorites tool, unlimited social account management (agency license), and much more.
Go here for more information: Sociocaster
SproutSocial is a robust social media management tool built for small to large businesses as well as the enterprise sector.
SproutSocial has a built-in Customer Relationship Management system (CRM), advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, security features, analytics and reports, mobile apps, RSS feed integration, etc.
Go here for more info: SproutSocial
SocialReport is an all-in-one social media management and reporting solution that allows you to track and manage all of your social network accounts from one place.
It tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and displays your social channel data using a simple and intuitive dashboard. You can organize your data by business or customers, and track your own social profiles as well as competitor profiles.
For more information, go here: SocialReport
Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter on any profile data: bio, location, name, URL, compare Twitter accounts to find overlaps and target new influencers, view interactive charts of new followers and unfollows, correlate with your tweets, RTs, and mentions, and explore and grow your social graph..
For more details, go here: Followerwonk
ManageFlitter provides you with a set of powerful tools that help you work smarter and faster with Twitter.
ManageFlitter lets you sort your followers and following lists using a range of criteria, post tweets at the best time to reach your followers, search twitter bios to easily find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, find out who isn’t following you back, and more.
Visit this site to learn more: ManageFlitter
Beevolve.com is a social monitoring platform designed for small and medium sized businesses, online marketers, content marketers, analysts, and community managers. It allows you to track your social media mentions, schedule and launch social media posts, and measure resulting sales, conversion, and engagement ROI, sentiment, buzz, and more of all your posts.
For more details, go here: Beevolve
HowSociable is a simple tool that lets you monitor how brands and businesses are mentioned on the social web.
HowSociable displays brand viability metrics on more than 30 social media channels. It gives you a “social magnitude” score that lets you know how well you are doing on social media.
For more details, visit this site: HowSociable.com
Mention provides social media monitoring for all kinds of businesses, agencies, marketers, CEOs, etc., and allows anyone to know what’s being said about them on news sites, websites, blogs, YouTube, Facebook, and Twitter.
Mention uses algorithms that take billions of data points into account, so when someone mentions your brand online, you have access to real time, intelligent and actionable data that can help you with your business goals. Mention also allows for collaborative monitoring (assigning mentions with different team members and sharing alerts), and is cross-device compatible.
More info: Mention
Google Analytics is not just a powerful and free web analytics application that tracks and reports website traffic, visitor behavior, web page view duration, which links are being clicked on the most on your website, etc., it can also track posts made from your website to your social accounts.
Facebook not only lets you integrate follow, like, and share social media buttons and commenting features with your website, it also provides a comprehensive analytics tool called Facebook Insights. This application lets you see how your content is performing on Facebook’s social platform.
(Facebook – Insight Types)
Facebook Insights can be seen by any admins of your page and can help you improve your marketing efforts by allowing you to see data about your audience on Facebook.
You can use Page Insights to learn about your posts — which have the most likes, comments, and shares and to learn about the demographics of your audience. You can then use this data to publish content when your posts are most likely to reach your target audience.
More info: Facebook Insights
Twitter Analytics let you see how your content is performing and provides a break down of your followers, profile visits, top tweets, tweet impressions, and top tweets linking to you.
Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your Twitter strategy.
(Twitter Analytics – Tweet activity)
Visit this website to learn more: Twitter Analytics
YouTube Analytics lets users see how their channel is performing on the YouTube platform.
You can monitor sources of traffic, demographics, views, earnings from video playbacks, how long users watch videos, etc.
Visit this site for more details: YouTube Analytics
Pinterest Analytics lets you explore metrics about the people who engage with your business, what people like from your profile, and what they save from your website. You can get information that helps you learn who your audience is and what your customers want.
Visit this website to learn more: Pinterest Analytics
Other Social Media Services And Aplications
Many new tools and technologies are being launched each year to help businesses make sense of social media.
The list below contains a number of other social media tools. Keep in mind that new web technologies continually evolve. If anything changes in the list below, please let us know.
Wunderlist is a task management tool with a social twist. It lets you create personal and professional lists and share your lists with friends, family and colleagues.
SDL Web (formerly Alterian) is an all-in-one global web experience management solution that allows you to create engaging digital experiences with online consumers.
Create social Q&A communities. The Answerbase Q&A Platform facilitates users being able to ask questions, browse Q&A content, and get their questions answered.
Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology has been acquired by ScribbleLive, a content marketing and live publishing SaaS platform for planning, creating and distributing content online. You can optimize campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. The software provides answers to content marketers’ questions like “what should we write about?”, ”what keywords do we use to make our content more easily discoverable?”, etc.
Viralheat runs a powerful data analytics platform that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can monitor conversations, access metrics and KPI, publish and schedule updates, and deliver presentation-ready reports.
Bambuser lets you broadcast live using your webcam or mobile device, share to your favorite social network or blog and interact with your viewers. Share via your smart device and stream content to your blog.
BlogDash brings brands and bloggers together. Bloggers can choose the types of opportunities they would like to be contacted about.
BrandWatch allows you to listen to conversations about your brand, your products or your market with pinpoint accuracy.
Buzzflash is an independent platform for transformative ideas featuring daily headlines whose goal is to inspire direct social action.
CircleCount helps users better understand how to use Google+. CircleCount lets you discover all of the GooglePlus circles following your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add the url of your Google Plus profile and it will start tracking your circles.
Commun.it lets you manage your Twitter relationships, focus on customers and influencers, schedule posts and manage multiple profiles, and analyze Twitter data.
Contax.io is a contact management tool for your social networks that tracks your friends and followers on Twitter and provides detail that helps you decide when to follow back.
Conversocial provides cloud-based social customer service solutions that help global brands improve customer experience and operational efficiency by managing customer service flow and discussions on social media channels such as Facebook, Twitter, Instagram and YouTube.
Social Studio helps you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..
Disqus is a free service that connects people online through blog discussions. Disqus is used by millions of websites covering just about every topic imaginable.
Echofon provides users with social apps for Twitter and Facebook. Echofon apps notify you of messages and mentions. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes sharing media simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post photos or videos.
Everytime is a creative social media tool. With Everytime, you can save moments from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments can then be easily shared, discussed, and found online via social collaboration.
Icerocket is a social media search engine which allows you to search Twitter, the blogosphere, Facebook, or all at once for any keywords you like.
With GroupHigh you can promote your clients, company, or products using a blogger outreach software that lets you search, filter, and sort to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on topics, location, content, and more.
Klout is a website and mobile app that helps you analyze user’s social media influence via the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your users haven’t seen yet, and track how retweets, likes, and shares affect your Klout Score.
Know About It is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are gathered from the Know About It system from the previous 24 hours, and are ranked by the number of comments that the stories attract.
LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Instagram, Twitter, and Facebook content from fans into an interactive display.
Tailwind is a Pinterest marketing, analytics, and management tool. It lets you schedule pins, monitor Pinterest, analyze industry trends and measure performance and results.
Viralwoot is a social media marketing platform that lets small and medium-sized business schedule, promote, manage and grow their accounts on Pinterest. Multiple accounts can be added to the tool and you can view the performance of your boards and pins using the built-in analytics reports.
TweetReach allows you to measure how well your tweets, search queries, hashtags, and keywords are performing on Twitter. TweetReach estimates the potential reach of your tweets for any given query.
Keyhole is a real-time social media search monitoring application that lets you track keywords, URLs, and hashtags on Twitter and Instagram. Analytic results are displayed using easy to understand visual reports.
Riffle integrates with every Twitter platform (Sparkcentral, Spredfast, Zendesk, etc) and provides you with Twitter analytics, engagement, interest, and tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii lets you link bloggers, online merchants, and consumers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. Approved users can earn money from every purchase made.
MutualMind is a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides users with all the tools they need to display data on collaborative screens, detect trends or moments in the data and instantly route insights back to the enterprise.
Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools are part of a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow lets you find a targeted audience, measure, manage, optimize and maximize your social media presence.
RetweetRank lets you get insights into your tweets, track engagement and monitor your brand.
Searchmetrics lets you see important key performance indicators such as the visibility of a page in social media.
SimplyMeasured lets you analyze and understand conversations, competitors, and the audiences that matter to you across every social channel.
SocialBakers delivers deep, competitive social media stats that let you see how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all of your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track long-term brand performance.
Synthesio is a social intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global agencies and brands. Users can cut through social noise, find the conversations that matter, measure digital reputation, manage consumer relationships and boost their social activities’ ROI.
Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions that allow you to create better services and products for your customers. Simply type in your keyword and instantly see what people are saying both in real-time and historically on any topic across all social networks. Find new and related topics, discover influencers, and gain valuable insights into the audiences that matter most to you.
ThisMoment allows businesses to engage with everyone, everywhere. Depending on what business you run, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through various channels across the Enterprise.
Trackur provides fast, simple, and affordable social media monitoring and social analytics insights including trends, keyword discovery, automated sentiment analysis & influence scoring.
Trapit is a social selling, employee advocacy and content marketing tool. With one click of a button, teams can share content with their prospects, customers, and social networks.
With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting a list.
Followadder provides you with automated social networking management software. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, automate photo likes and direct messaging, search by hashtag, create lists, and more.
You can think of Twellow as being like the Yellow Pages for Twitter. Twellow lets you search many relevant business categories, or your geographical area for Twitter followers.
TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that lets you visualize your Twitter, Facebook, Instagram and YouTube accounts along with any other social service you use. You can quickly learn which of your posts, tweets, videos or photos get the most engagement.
Twitterfall is a UK-based service that lets Twitter users view upcoming trends and patterns posted by other Twitter users in the form of tweets.
Wajam is a tool that displays search results of what your friends are sharing online above your normal search results.
Addict-o-matic lets you instantly create a page with the latest buzz on any topic.
Bitly lets you share, track and analyze your links.
MyTopTweet is a simple social monitoring tool that shows your top performing tweets.
SocialMention is a real-time social media search and analysis platform.
Twazzup provides real-time Twitter analytics and monitoring.
TweetDeck is a powerful tool for real-time tracking, organizing, and social engagement on Twitter.
We hope you have found this information useful. To learn more about the benefits of using the WP CMS software to grow your business online, please see other articles and tutorials we have published here on WPCompendium.org.
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