In this section, we examine a number of tracking tools that let you:
- Search, find, segment, filter and organize users according to demographics, psychographics, etc.
- Monitor online social conversations
- Identify key consumer buying signals.
This information lets you start meaningful conversations with a targeted audience and pitch them your message.
Let’s move on now to some of the actual tools and applications you can use to monitor social media activity. If you are looking for cost-effective ways to increase sales using social media, then here are the best social media management tools & resources for helping you gain a better understanding of your customers.
Table of Contents
- WordPress And Social Media – Useful Tools For Tracking Social Performance
- Other Social Media Web Applications
- Unified Social / PageLevel
WordPress And Social Media – Useful Tools For Tracking Social Performance
(Discover what people are saying about you, your business, or your competition on social media)
Is there a free and simple way to access information about what is new in your niche or industry that will save you time doing research? Yes, there is, and it’s called …
(Google Alerts lets you monitor the web for new content)
Google Alerts is one of the easiest and most useful online tools available for keeping up with news and information about all kinds of topics, staying informed about people, brands and companies, and monitoring what is being written online about you and your business. It’s also free.
Google Alerts is not only useful for managing your reputation online, but also for automatically sourcing information about people, companies, and any other topic you are following.
With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s indexing bots crawl a new web site, news update, blog post, press release, a video, tweet, or any other indexable content related to the topic you’ve subscribed to, you will automatically receive an email or RSS update.
We’ve created a simple step-by-step tutorial on how to create a Google alert here: How To Set Up Google Alerts In 3 Simple And Easy Steps
Hootsuite is a social management application that lets you manage all of your social activities from one dashboard.
Hootsuite provides social media management, social selling, social marketing, and social customer service solutions. Users can schedule Tweets and Facebook posts, monitor conversations, quickly create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and add employees and clients to teams without sharing passwords.
Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to many social networks, and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
For more details, go here: Hootsuite
Buffer lets you schedule your social content. You add updates to your Buffer queue and it will be posted for you at spaced intervals.
You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to a web interface, Buffer also provides mobile apps for Android and iOS devices and a web browser extension.
More information: Buffer
(Social Metrics WordPress Social Media Analytics Plugin)
Social Metrics Pro is a WordPress plugin that lets you monitor social signals from leading social networks like Facebook, Twitter, GooglePlus, LinkedIn, StumbleUpon, Digg, and Pinterest.
Some of the powerful features included in SocialMetrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click autoupdate functionality, and a simple social SEO improvement system.
We have written a detailed article on Social Metrics Pro. Go here to learn more about this plugin: SocialMetrics Social Plugin For WordPress
Sociocaster is easy to use and works in any business marketing campaign. You can easily manage your social networks, engage with your audiences, schedule messages, and measure ROI from one easy-to-use dashboard.
Sociocaster is ideal for entrepreneurs and internet marketers. It includes powerful marketing and social features: image-sharing designs, royalty-free picture search tool, advanced link share customization for Facebook, agency license to manage unlimited social media accounts, and much more.
More info: Sociocaster
SproutSocial is a premium tool built for small to large businesses as well as the enterprise sector.
SproutSocial has a built-in social Customer Relationship Management system (CRM), advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, permission levels and roles, analytics and custom reports, mobile apps, RSS feed integration, etc.
More info: SproutSocial
SocialReport is a social intelligence platform that allows you to track and manage all of your social network accounts from one place.
Social Report tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and returns your social channel data on a simple and intuitive dashboard. You can quickly and easily organize data by business or customers, and track competitor profiles in addition to your own.
Go here to learn more: SocialReport
(Followerwonk Twitter Analytics)
Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter bios to connect with anyone, compare Twitter accounts to find overlaps and target new influencers, view interactive charts of new followers and unfollows, contrast your relationships with your competitors and friends, and explore and grow your social graph..
Go here for more information: Followerwonk
ManageFlitter provides you with a set of easy to use tools to empower you to work smarter and faster with Twitter.
ManageFlitter lets you sort your followers and following lists by a range of criteria, find out when most of your followers are online and schedule tweets appropriately, search twitter bios to easily find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, manage multiple Twitter accounts, and more.
For more details, go here: ManageFlitter
Beevolve.com is a social media monitoring tool for SMBs, online marketers, analysts, community managers, and content marketers. It allows you to track your brand mentions, schedule and launch social media posts, and measure resulting sales and engagement, sentiment, buzz, etc. for those posts.
More info: Beevolve
HowSociable is a simple tool that allows you to see brand mentions across various social properties.
HowSociable displays brand viability metrics across dozens of social sites. It delivers you a “social magnitude” score that lets you know how well you are doing across social sites, and which sites can be improved.
Go here for more details: HowSociable.com
Mention is a social media monitoring tool for all kinds of businesses, CEOs, marketers, agencies, etc..
Mention’s algorithms monitor billions of data points, so when someone mentions your keyword online, you have real time actionable data that can help you with your business goals. Mention is cross-device compatible.
To learn more, visit this site: Mention
Google Analytics is not just a web analytics tool, it can also help you track posts made to your social media sites.
Hootsuite has published a step-by-step guide on tracking social media links with Google Analytics on their blog.
Facebook not only lets you integrate follow, share, and like social media buttons and commenting features with your site, it also provides a comprehensive analytics tool called Facebook Insights that lets you see how your site is performing on Facebook’s platform.
The Facebook Page Insights dashboard can be seen by any administrators a page and can help you improve your marketing efforts by allowing you to better understand metrics about how people are engaging with your Page.
You can use Facebook’s Page Insights to see which of your posts have the most shares, likes, and comments and to learn about about your audience. You can then use this information to create more of the types of posts that your audience finds relevant.
For more information, go here: Facebook Insights
Twitter Analytics let you see how your content is performing and gives you a monthly breakdown of your tweet impressions, tweets, profile visits, followers, and top tweets linking to you.
Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your Twitter marketing strategy.
(Twitter.com – Tweet activity)
To learn more, go here: Twitter Analytics
YouTube Analytics provides analytics to publishers.
You can see views, sources of traffic, visitor demographics, average video viewing duration, estimated revenue from video playbacks, and more.
Go here for more details: YouTube Analytics
Pinterest Analytics lets you see what people like from your profile, and what they save from your website. With Pin insights, you can use the information to improve the way you pin.
For more details, go here: Pinterest Analytics
Other Social Media Web Applications
With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.
The list below contains a number of other social media-related tools. Keep in mind that web technologies change. If any of the tools below change, please contact us.
Wunderlist is a task management tool with a social twist. It lets you create personal and professional lists and share these lists with colleagues, friends and family.
SDL Web (formerly Alterian) is an all-in-one global web experience management solution that allows you to create engaging digital experiences with online consumers.
Create social Q&A communities. The Answerbase Q&A Platform facilitates users being able to ask questions, view Q&A content, and receive quality answers.
Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology has been acquired by ScribbleLive, a content marketing and live publishing SaaS platform for planning, creating and distributing content online. You can optimize campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. Appinions enables brands to view the web through the lens of people’s opinions. The software provides answers to content marketers’ questions like ”who should we listen to or partner with?”, ”what keywords do we use to make content discoverable?”, etc.
Viralheat is a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can follow conversations, access metrics and KPI, schedule and publish updates, and deliver presentation-ready reports.
Bambuser lets you broadcast live using your webcam or mobile device, share to your favorite social network or blog and engage with viewers. Share via your smartphone and stream content to your blog.
BlogDash connects and brings brands and bloggers together. Bloggers can choose the kinds of opportunities they would like to be contacted about.
BrandWatch is a social monitoring platform that helps marketers capture, analyze and share insights from social data to better evaluate the value of marketing in the socialsphere.
Buzzflash is part of the Truthout community – an independent platform for transformative ideas that features daily headlines whose goal is to inspire direct social action.
CircleCount is a GooglePlus education tool. CircleCount lets you discover all of the Google Plus circles in which you are included. If your profile isn’t already being tracked on CircleCount.com, you can easily add the url of your GooglePlus profile and it will start tracking your circles.
Commun.it is a community management tool for building relationships and discovering leads on Twitter.
Contaxio is a contact management tool for your social networks that tracks your followers and friends on Twitter and provides detail that helps you decide when to follow back.
Conversocial provides cloud-based social customer service solutions that help brands improve customer experience and operational efficiency by managing customer service flow and discussions on social media channels such as Twitter, Facebook, YouTube and Instagram.
Social Studio lets you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..
Disqus integrates with WordPress and can be used instead of the built-in WordPress commenting system to expand the power of social discussions online. Disqus is used by millions of websites covering just about every topic imaginable.
Echofon provides users with social apps for Twitter and Facebook. Echofon apps notify you of messages and mentions. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post videos or photos.
Everytime is a creative social media tool. If you work with audio, images, or videos, you can save moments from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments are then easy to share, publicly or privately, easy to discuss about and easy to find.
Meltwater IceRocket is a social media search engine which lets you search the blogosphere, Twitter, Facebook, or all at once for any keywords you like.
With GroupHigh you can promote your company, products, or clients using a blogger outreach tool that lets you search, filter, and sort to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on topics, content, location, and more.
Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares change your Klout Score.
KnowAboutIt is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are collected from the KnowAboutIt system from the previous 24 hours, and are ranked by the number of comments that the KnowAboutIt system is aware of in relation to that story.
LiveFyre lets you access user-generated content (UGC) from the social web.
Tailwind is a social media monitoring tool designed specifically for Pinterest users. Tailwind lets you schedule pins, monitor analytics, analyze industry trends and measure results.
ViralWoot helps you grow Pinterest followers, promote Pinterest pins, manage and grow multiple accounts, schedule pins with a free bookmarklet, track what people are pinning from your website, who is pinning the most and what images from your website are trending on Pinterest with pin alerts, track your Pinterest performance, connect with influencers, and more.
TweetReach lets you measure the reach of your tweets for hashtags, your chosen keywords, and searches. TweetReach gives you insights about Twitter and snapshot reports with the estimated reach of your tweets based on various methods of measuring social performance.
Keyhole is a real-time social media search monitoring tool that allows users to track #hashtags, URLs, and keywords on Twitter and Instagram. Users can monitor their analytics using easy to understand visual reports.
Riffle integrates with 16 Twitter platforms (Sparkcentral, Shoutlet, Zendesk, etc) and provides you with Twitter analytics, engagement, and tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii lets you link bloggers, online merchants, and consumers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. Approved users can earn money from every purchase made.
MutualMind is a complete social data platform for conducting social business One web-based solution provides users with all the tools they need to display data on collaborative screens, detect moments or trends in the data and route the insights back to the enterprise instantly.
Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools are part of a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow provides powerful tools designed to help you grow and manage your social media presence.
Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.
Searchmetrics lets you see important key performance indicators such as the visibility of a page in social media.
SimplyMeasured provides a powerful social analytics solution for global brands.
SocialBakers delivers deep, competitive social media stats that let you see how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all of your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track long-term brand performance.
Synthesio is a social media intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of agencies and leading brands around the globe. Users can cut through social noise, find the conversations that matter, measure their digital reputation, manage their consumer relationships and boost their social activities’ ROI.
Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions aimed at creating better services and products for your customers. Simply type in your keyword and instantly see what people are saying both in real-time and historically on any topic across all social channels. Discover influencers, find new and related topics, and gain valuable insights into the communities that matter most to you.
ThisMoment allows businesses to engage with everyone, everywhere. Depending on what business you run, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through different channels across the Enterprise.
Trackur provides affordable, simple, and fast social media monitoring and social analytics insights including trends, keyword discovery, automated sentiment analysis & influence scoring.
Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With one click of a button, your teams can share content with their prospects, customers, and social networks.
With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting lists.
Followadder provides you with automated Instagram management tools. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, access automated photo liker and automated direct message, search by hashtag, create lists, and more.
You can think of Twellow as being like the Yellow Pages for Twitter. Twellow lets you search many relevant business categories, or your geographical area for Twitter followers.
TwentyFeet provides users with a powerful social reporting tool that can visualize your Facebook, Twitter, YouTube and Instagram accounts and any other social service you use. Find out which of your tweets, posts, photos, or videos get the most engagement in seconds.
Twitterfall is a UK-based service that lets users on Twitter access upcoming trends and patterns posted by users.
Wajam displays search results of what your friends are sharing online on top of your normal search results.
Addict-o-matic lets you instantly create a page with the latest buzz on any chosen topic.
Bitly lets you share, track and analyze your links.
MyTopTweet displays your top performing tweets.
SocialMention is a real-time social media search and analysis platform.
Twazzup provides real-time monitoring and analytics for Twitter.
TweetDeck is a powerful tool for real-time tracking, organizing, and social engagement on Twitter.
We hope you have found this information useful. To learn more about using WordPress to grow your business online, please see other tutorials we have published here on WPCompendium.org.
"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now
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