So far, we have covered the following in this article series:
In Part One of this article series, we provide an overview of the traffic automation process, and explain why using an expertly configured WordPress website or blog is the key to generating automated web traffic …
(With an expertly configured WordPress website or blog, all you have to do is publish fresh content regularly to start generating more traffic!)
In Part 2, we focused on critical setup decisions. We explained the best way to start if you don’t have a web presence yet, how to set everything up if you already have a site, and what to do if your website was built using WordPress.
(In Part 2 we show you where to set up WordPress on your domain)
In Part 3, we discuss the configuration phase of this system.
In this step, we configure all the settings that affect your website’s traffic-getting ability …
(In Part Three we show you how to configure all the settings that can affect your site’s traffic-getting ability)
In Part 4, we look at ways to automate your traffic using a number of WordPress plugins.
Why It Makes Sense To Automate The Traffic Generation
Depending on who you get your advice from, you could find yourself spending an hour or two (or more) per day posting content on social media.
Most businesses simply lack the time, resources and budget to employ the services of a full-time marketing and content creation department and engage in the kind of content marketing that many online marketing experts are recommending. If you were to spend half a day posting updates on Twitter, LinkedIn, or Facebook in addition to writing content for your blog or website, how would anything else in your business ever get done?
(Keeping their business running is how most small businesses spend their working hours. Infographic source: NFIB)
Small business owners spend most of their time keeping their businesses up and running. On top of this, there’s sales and marketing. After all, businesses need to remain competitive and make sales in order to survive.
A study of small businesses conducted in 2012 by VerticalResponse – an email and social media marketing company, found that:
- 43% of all businesses surveyed spent at least 6 hours per week on social media (the rest spent even more time – between 6 and 21+ hours per week). This use of social media was a 66% increase from the previous year, so if the same research was conducted today, the figures would probably be even higher.
- More than half of all businesses surveyed spent 1-3 hours or more to create a blog post.
- Finding and posting content for social media was the activity that consumed the most time online for all businesses surveyed.
(Businesses are spending more time each year marketing and promoting themselves online. Image source: VerticalResponse)
As businesses spend more time promoting and marketing themselves online as a matter of business survival and competition, this puts more and more of a squeeze on businesses to prioritize their time on other important areas …
(Businesses with limited marketing budgets, time, and resources and many areas to focus on require careful planning of their marketing strategy.)
Another thing to keep in mind is that, in addition to spending time marketing and promoting your business on a number of social sites, you are investing all of your efforts into virtual real estate that you don’t control. You don’t own Twitter, Facebook, or StumbleUpon. These sites can and will make decisions that can dramatically affect your business without prior warning. Why invest so much effort and time building a business on rented real estate? With WordPress (self-hosted), you can control your own virtual real estate and post your content automatically to other online properties.
Automating processes to leverage time is not new. Businesses of all sizes have been doing it ever since the dawn of the Industrial Age. In the Digital Age, however, the availability of many new marketing channels creates a number of dilemmas for small business owners, especially for those with limited time, budget, and resources. For example:
- Which marketing channels do you focus more of your time, efforts, and your budget on?
- Should you invest so much time and effort building assets on sites that do not belong to you (e.g. YouTube, Twitter, Tumblr, etc.) while ignoring the benefits of building content on your own website?
- Do you create new content for every channel you plan to include in your marketing strategy?
The Benefits Of Automating The Traffic-Getting Process With WordPress
What I’d like to show you now, is a free, simple, and effective method that lets you automate the web traffic generation process with WordPress.
With this formula, you will be able to:
- Save time creating content for your website or blog and other marketing channels (e.g. social media),
- Save money on content creation and unnecessary online marketing channels,
- Determine which channels you should invest more of your time, budget, and your efforts on,
- Invest most of your time and efforts building your own asset instead of someone else’s and still benefit from other people’s marketing channels.
Many automated traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we urge you to avoid using black hat methods, websites, tools, and anything designed to “game” or violate the policies and terms of service of services like Pinterest, Facebook, Google.
(Automating your web traffic does not have to involve the use of black hat techniques!)
The focus of this article is not to game web services or flaunt their terms of service, but to show you how to automate your content distribution in order to leverage your time and efforts, and get additional exposure online from sites visited by your target audience.
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
We’ve just seen in the previous section how most business owners lack the time, human resources and financial means to engage in the kind of content marketing that many online experts recommend doing. What you want to do, then, is to be strategic and work smart within your limited resources.
So, instead of using this time-consuming approach …
(Posting content to different marketing channels is very time-consuming!)
Why not choose this one instead …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.
With WordPress, you can publish once, and automate your content distribution to all other services.
- Distribute content automatically to social channels and bookmarking sites,
- Automatically distribute content (and comments) to other blogs and online properties using RSS
- Automatically import content (e.g. videos)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
How do you get all this done?
Simple … first, set up your website or blog as shown in Part Two. Then, get it configured as described in Part Three. After all this is in place, you can then automate your content distribution with plugins such as the ones discussed in the next section.
The video below shows you how everything works once your WordPress site has been expertly configured …
WordPress Traffic System – Traffic-Getting Plugins
Let’s take a quick look at some traffic-generating plugins that can help to:
- Post content to social sites and social bookmarking accounts
- Syndicate comments automatically to other blogs
- Syndicate content automatically via RSS to other web properties
You can get your posts automatically distributed to sites like Twitter, Facebook, Tumblr, LinkedIn, GooglePlus and more as soon as you publish your content using a WordPress plugin like JetPack.
Download URL: https://jetpack.com/
Jetpack is a free WordPress plugin with many useful functions.
After Jetpack has been installed, connect the plugin to your WordPress.com account …
(Connect Jetpack to your WordPress.com account)
Next, activate the Publicize feature …
(Activate the Publicize feature on Jetpack)
Configure this section to automatically share your posts on Facebook, Twitter, Tumblr, Google+, LinkedIn, and more …
(Share your posts on several social media accounts.)
After all of the plugin and account settings have been configured, your content is ready for distribution.
The Publicize feature adds a new section to your Publish box …
(Publicize options in your publishing box.)
Now, whenever you publish new content, it will automatically get shared on every account you have set up …
(As soon as you publish, your new posts will be automatically shared online.)
This is an automated and hands-free way to get more exposure online for your content on social websites.
WordPress has a built-in commenting feature that lets your site users engage with your website, post comments, reply to other users and engage with your content.
You can expand the WordPress native commenting feature with a third-party plugin that integrates with social media, helping to share and spread them online.
For example, with a WordPress plugin like CommentLuv (Pro version), you can create more user engagement on your web site. The plugin encourages readers to comment using SEO and social rewards like adding twitter usernames to comments, SEO backlinks, ability to use keywords in the username, and social enticements for sharing content. This plugin will visit the website or blog of the comment author while they enter their comment and retrieve their most recent blog posts, which can be included with their comment after clicking the submit button.
(CommentLuv can attract more comments and create more user engagement on your website.)
Go here to learn more about this powerful plugin:
(Social Link Machine – Set-and-forget content distribution plugin)
Social LinkMachine is a plugin that allows you to drip-feed your content to over 30 authority platforms, build backlinks, include relevant YouTube videos and images, and create social signals on auto-pilot …
(SocialLinkMachine – drip-feed content to over 30 social websites)
With SocialLinkMachine installed, you can automatically syndicate and drip-feed content to dozens of online websites, including:
- Social Bookmarking Platforms: e.g. Delicious, Folkd, Plurk, Reddit, etc.
- Blogs: e.g. Blog.com, Rebel Mouse, Tribe, etc.
- Social Media Platforms: Google Plus, Xing, etc.
- Image Sharing Platforms: e.g. Pinterest, etc.
- Document Sharing: e.g. Issuu, Sendspace, etc.
To learn more about this WordPress plugin, go here: Social LinkMachine
Also, if you would like to know more about setting up social media tracking (so you can get actionable information about your content distribution campaigns), we have written a detailed article about social media monitoring tools that you may want to check out. For more details, go here:
The above are just some examples of the many content distribution plugins that are available to WordPress users.
Kickstart Your WordPress Traffic System
After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:
WordPress Traffic System: Content Syndication Stage – Summary
Once your website or blog and plugins have been fully set up and expertly configured, all you have to do is publish new content consistently to attract more traffic.
We have created a complete email training series aimed at helping you never run out of content for posting to your web site:
Once you have expertly configured your WordPress site, the next step is to optimize the web-traffic generation process. This step is covered in the next article in our WordPress Traffic System series.
This is the end of Section Four
To read more, click on the link below:
"These tutorials have so much information and are easy to understand. If you use WordPress or plan to in the future these will help you with everything you need to know." - Valisa (Mesa, Arizona)