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WordPress Traffic Automation Blueprint – Part 4 (Automation)

Welcome to Part 4 of our WordPress Web Site Traffic Blueprint article series, where we show you how to turn a site into an automated traffic machine using WordPress.

So far, here is what we have covered in this series:

In Part 1, we explained why using an expertly configured WordPress site is the key to generating automated web traffic …

(With an expertly configured WordPress web site, all you have to do is publish content regularly to automatically begin attracting more web traffic!)

In Part 2, we focus on critical setup decisions. We help you understand the best way to get started if you don’t have a website yet, how to set everything up if you already have a website, and what to do if your site is built with WordPress.

(In Part two we show you where to set up WordPress on your domain)

In Part Three, we discussed important configuration decisions.

In this step, we configure hosting settings, WordPress settings, and external settings that affect your website’s ability to generate traffic automatically …

(In Part Three we show you how to configure all the settings that can affect your site’s ability to generate traffic automatically)

In this article, you will learn how to set up various plugins that can get traffic automatically to your website or blog.

Why Automating The Traffic-Getting Process Makes Sense

Depending on who you listen to, you could find yourself trying to spend 1-2 hours every day (or more) promoting your business on social media in addition to trying to run your business, creating content and managing your web presence.

Many businesses lack the time, resources and budget to engage in the kind of content marketing that many marketing experts are prescribing. If you spent all of your time posting updates on Twitter, Facebook, or LinkedIn in addition to writing articles for your website or blog, how would you get anything in your business done?

(Small businesses spend most of their working hours simply keeping their businesses up and running. Source: NFIB)

Many business owners spend most of their working hours trying to keep their businesses up and running. On top of this, there’s sales and marketing. After all, businesses need to stay competitive and make sales in order to survive.

A study of small businesses done in 2012 by email and social media marketing company Vertical Response found that:

(Businesses are spending more time each year marketing and promoting themselves online. Image source: VerticalResponse)

As small businesses spend increasingly larger amounts of time on online marketing as a matter of business survival and competition, this leaves even less time for under-resourced businesses to focus on other equally important areas …

(Businesses with limited resources, marketing budgets, and time and many business areas to focus on need to plan their marketing strategy very carefully.)

One other important thing to consider is that, in addition to spending time promoting and marketing your business on various social media sites, all of your efforts are going into virtual real estate that you don’t control. You don’t own Twitter, Facebook, or LinkedIn. These companies can make decisions that can dramatically impact your business without requiring your input. Why invest so much time and effort building a business on rented real estate? With WordPress, you can control your own virtual real estate and publish your content automatically to other sites.

Automating processes to leverage time and increase productivity is not new. Businesses of all sizes have been doing it ever since the Industrial Age. In the Digital Age, however, the exponential growth channels for promoting and marketing a business creates a number of dilemmas for small business owners and marketing managers, especially for those with limited resources, budgets, and time. For example:

The Benefits Of Automating Your Traffic-Getting Process With WordPress

What we’d like to show you now, is a free, simple, and effective formula for automating the web traffic generation with WordPress.

With this strategy, you will be able to:

Many automated traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we urge that you stay away from all black hat solutions, websites, techniques, and anything designed to flaunt or violate the policies and terms of service of companies like Facebook, Google, Pinterest, etc..

(Automating your web traffic does not require using black hat techniques!)

What we are focusing in this series of articles is not to game web services or break their terms of service, but to show you how to automate your content distribution in order to leverage your time and efforts, and increase your exposure online to sites frequented by your target audience.

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

We’ve just seen in the previous section how most small businesses lack the time, human resources and financial means to engage in the kind of content marketing that most experts recommend doing. What you want to do, then, is work smart within your limitations.

So, instead of posting content to different channels, which can be extremely time-consuming …

(Posting content to individual channels can be very time-consuming!)

Why not choose this approach instead …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.

With WordPress, you can publish content once, and automate your content distribution to all other services.

You can:

As your business evolves, you can add more functionality and automate processes like:

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

How do you get all of this done?

Simple … first, set up your website or blog as explained in Part 2. Then, get it configured as shown in Part Three. After all this is in place, you then automate the content distribution using plugins.

The video below shows you how everything works once your WordPress site has been expertly configured …

WordPress Traffic Blueprint – Traffic Generation Plugins

Let’s take a brief look at some traffic-generation WordPress plugins that can:

Jetpack

You can get your posts automatically distributed to sites like Facebook, Tumblr, Twitter, GooglePlus, LinkedIn and more as soon as you publish new content using a WordPress plugin like JetPack.

Download URL: https://jetpack.com/

Jetpack is a free WordPress plugin with many useful features.

After installing Jetpack, you will need to connect the plugin to the WordPress.com account you set up in Part Three

(Make sure that Jetpack is connected to your WordPress.com account)

Next, activate the Publicize feature …

(Activate the Publicize feature)

Once this section is configured, you will be able to automatically share your posts on Tumblr, Facebook, Twitter, GooglePlus, LinkedIn, and more …

(Publicize your content to several social media networks.)

After configuring all of the account and plugin settings, your content is ready for distribution.

The Publicize feature adds a new section to your Publish box …

(Publicize account settings in the post publishing section.)

Now, as soon as you publish new content, it will automatically get shared online to every account you have set up …

(As soon as posts are published, they will be automatically shared online.)

To learn more about this powerful plugin, go here: Jetpack

CommentLuv

(CommentLuv)

WordPress has a built-in commenting feature that allows your visitors to interact with your website or blog, post new comments, reply to other users and engage with your content.

You can expand the WordPress default commenting feature with a 3rd-party plugin that integrates your comments with social media, helping to spread and share your content around.

For example, using a WordPress plugin like CommentLuv (Pro version) can help make your site more attractive to commenters by offering them a choice of backlinks if they tweet, like, or +1 your content. This plugin will visit the website of the comment author while they enter their comment and retrieve their most recent blog posts, which can be included at the bottom of their comment when they click the submit button.

(CommentLuv can help attract more comments and create more user engagement on your web site.)

Visit the plugin site to learn more about the benefits of using this great plugin:

Social LinkMachine

(Social LinkMachine – WordPress content distribution plugin)

Social Link Machine is a set-and-forget plugin that allows you to automatically syndicate your content to dozens of online sites, build diverse anchor text backlinks, include relevant images and videos, and second-tier links and social signals on auto-pilot …

(Social Link Machine – drip-feed your content to dozens of authority platforms)

With Social LinkMachine installed, you can automatically syndicate and drip-feed content to over 30 social websites, such as:

Go here to learn more about this plugin: Social Link Machine

Also, if you would like to know more about setting up social media tracking (in order to get useful information about your content marketing campaigns), go here to learn about social media measurement tools and technologies that will help you manage, measure, and analyze your social media marketing campaigns:

The above are just a few examples of the many plugins that WordPress makes available for automating the distribution of your content online.

Kickstart Your WordPress Traffic System

After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:

WordPress Traffic Blueprint: Automated Content Syndication Process – Summary

Once you have your website or blog and plugins fully set up and configured, all you then need to do to automatically begin bringing new traffic is post new content on a consistent basis.

If you need great content ideas for your web site, then subscribe to our email training series on content marketing here:

Once you have expertly configured your WordPress site, the next step is to optimize the web-traffic generation process. This step is covered in the next article in our WordPress Traffic System series.

This is the end of Part Four

To read more, click here:

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