So far, we have covered the following in this series:
In Part 1, we provided an overview of the traffic automation process, and explained why using an expertly configured WordPress site is the key to automating traffic to your website …
(With an expertly configured WordPress web site, all you have to do is publish fresh content consistently to begin attracting more traffic!)
In Part 2, we focused on critical setup decisions. We helped you understand the best way to get started if you don’t have a website yet, how to set things up if you already have a website, and what to do if your site has been built using WordPress.
(In Part two we show you where to set up WordPress on your domain)
In Part 3, we discussed the configuration phase.
Here, we configure all the settings (hosting, WordPress and external) that can affect your site’s ability to generate traffic automatically …
(In Part 3 you will configure hosting settings, internal settings, and external settings that affect your site’s traffic-getting ability)
In this section of the series, you will learn how to set up various WordPress plugins that can get new traffic automatically to your site.
Why You Should Consider Automating Your Traffic Generation Process
Depending on who you talk to, you could find yourself trying to spend 1-2 hours every day (or more) posting content on social media.
Most businesses lack the time, human resources and financial means to engage in the kind of content marketing that many marketing experts recommend. If you spent most of your time checking Facebook, LinkedIn, and Twitter in addition to writing content for your website or blog, how could you get anything else in your business done?
(Small businesses spend most of their time keeping their businesses up and running. Image source: NFIB)
Small businesses spend most of their working hours trying to keep their businesses up and running. In addition to running a business, there’s also sales and marketing. After all, businesses need to stay competitive and make sales in order to survive.
A study of small businesses conducted by email and social media marketing company Vertical Response found that:
- Almost half of all small businesses surveyed spent six or more hours each week on social media (the other half of businesses surveyed that used social media spent even more time – between 6 and 21+ hours per week). This was a 66% increase from the previous year, so if the same survey was done today, the numbers would most likely be significantly higher.
- More than half of all businesses surveyed spent 1-3 hours or more to create a blog post.
- Finding and posting content for social media was the activity that consumed the most time online for all businesses surveyed.
(Businesses spend more time each year marketing and promoting themselves online. Infographic source: VerticalResponse.com)
As small businesses spend more time on online marketing in order to compete and survive, this puts more and more pressure on businesses to focus their time on other vital areas …
(Businesses with limited time, resources, and budget and many business areas to focus on require careful planning of their marketing strategy.)
Another important thing to consider is that, in addition to spending time social websites, you are investing all of your efforts into virtual real estate that you have no control over. You don’t own Facebook, Twitter, or YouTube. These sites often will make decisions that affect your business without requiring your input. Why invest so much time and effort building content on rented real estate? With a self-hosted WordPress website, you can control your own real estate and distribute your content automatically to other sites.
Automating processes to save time and increase productivity is not new. Businesses of all sizes have been doing it ever since the dawn of the Industrial Age. In the Information Age, however, the exponential growth channels for promoting and marketing a business creates a number of dilemmas for business owners, especially for those with limited time, resources, and marketing budget. For example:
- Which of these channels should you focus more time, budget, and efforts on?
- Should you invest so much time and effort building assets on sites that you ultimately have no control over (e.g. YouTube, Twitter, Pinterest, etc.) while neglecting your own website?
- Do you create new content for every channel you plan to include in your marketing strategy?
The Benefits Of Automating Your Traffic-Getting Process With WordPress
What we’d like to share with you now, is a free, simple, and effective method that allows you to automate the traffic-getting process with WordPress.
With this method, you will be able to:
- Save time creating content for your website or blog and other marketing channels (e.g. social media),
- Save money on content creation and unnecessary web marketing channels,
- Determine which channels you should focus more of your budget, efforts, and time on,
- Invest most of your time building your own asset instead of someone else’s and still benefit from other people’s marketing channels.
Many automated traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we strongly recommend staying away from all black hat sites, techniques, solutions, and anything that violates the policies and terms of service of companies like Google, Facebook, Twitter, etc..
(Automating your web traffic doesn’t need to involve using black hat techniques!)
What we are focusing in this article series is to show you how to automate your content distribution so you can leverage your time and efforts, and increase your exposure online to sites that your target audience frequents.
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
We’ve just seen that most small business owners lack the time, resources and budget to engage in the kind of content marketing that many online experts advise doing. What you want to do, then, is to be strategic and work smart within your limitations.
So, instead of posting content to marketing channels one by one, which is very time-consuming …
(Posting content to individual marketing channels is extremely time-consuming!)
Why not use a smarter, time-saving strategy like this instead …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.
With WordPress, you can publish once, and automate the distribution of your content to all other channels.
- Automatically distribute content to social services and social bookmarking sites,
- Automatically distribute comments and content to other blogs and web properties using RSS
- Automatically import content (e.g. videos)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
How do you get all of this done?
Simple … first, set up your WordPress website as described in Part Two. Then, get everything configured as explained in Part 3. Once all of this is in place, you can then automate the process with plugins like the ones shown in the section below.
The video below shows you how everything works once your WordPress site has been expertly configured …
WordPress Traffic Blueprint – Traffic Generation Plugins
Let’s take a look now at some examples of plugins that can be used to:
- Distribute content automatically to social media sites and social bookmarking websites
- Syndicate comments automatically to other blogs
- Post content automatically via RSS to other blogs
You can get your posts automatically distributed to sites like Tumblr, Twitter, Facebook, Google+, LinkedIn and more as soon as you publish your content using a WordPress plugin like JetPack.
Download URL: https://jetpack.com/
Jetpack is a free WordPress plugin with loads of great functions.
(Make sure the Jetpack plugin is connected to your WordPress.com account)
Next, activate a feature called Publicize …
(Jetpack – Publicize)
Once this section is configured, you will be able to automatically share your posts on Tumblr, Twitter, Facebook, LinkedIn, GooglePlus, and more …
(Publicize your posts automatically to several social accounts.)
After configuring all plugin and account settings, your content is ready for distribution.
Publicize adds a new section to your Publish box …
(Publicize account options displayed in the Publish box.)
Now, whenever you publish a new post, it will automatically get shared online to all of the accounts you have set up …
(As soon as you publish, your posts are automatically distributed online.)
This is a hands-free, automated way to get more exposure for your content online on social networks.
The built-in WordPress commenting feature lets your site users engage with your site, post comments, reply to other users and participate in discussions as part of an online community.
You can expand the WordPress native commenting feature with a 3rd-party plugin that integrates with social media, helping to spread and share them online.
For example, with a WordPress plugin like CommentLuv (Pro version), you can make your blog more attractive to commenters by offering them a choice of backlinks if they +1, like, or tweet your content. This plugin will visit the site of the comment author while they are entering their comment and retrieve their latest blog posts, which can be included with their comment when they click submit.
(CommentLuv can encourage a greater level of commenting and improve user engagement on your web site.)
To learn more about the benefits of using this plugin, go here:
(Social Link Machine – WordPress content distribution plugin)
Social LinkMachine is a set-and-forget plugin for WordPress that allows you to syndicate and drip-feed your content, build diverse anchor text backlinks, include relevant images and videos, and second-tier links and social signals on auto-pilot …
(Social LinkMachine – syndicate and drip-feed your content to many traffic-generating sites)
With Social LinkMachine installed, you can automatically drip-feed your content to over 30 online sites, such as:
- Social Bookmarking Platforms: e.g. Deviantart, Linkagogo, Instapaper, Reddit, etc.
- Web 2.0 Blogging Platforms: e.g. Livejournal, Overblog, Tribe, etc.
- Social Media Platforms: Facebook, YouTube, etc.
- Image Sharing: e.g. Flickr, etc.
- PDF Sharing Platforms: e.g. Docdroid, Gett, etc.
To learn more about this plugin, visit this site: Social LinkMachine
Also, if you would like to know more about setting up social media monitoring (in order to get actionable information about your content distribution efforts), go here for a detailed article about social media measurement tools that will help you manage, measure, and analyze your social media marketing initiatives:
The above are just a few examples of the many plugins that WordPress makes available for automating the distribution of your content online.
Kickstart Your WordPress Traffic System
After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:
WordPress Traffic System: Automated Content Sharing Phase – Summary
Once your site and plugins have been expertly configured and fully set up, all you have to do is post fresh content on a regular basis to begin bringing more traffic.
We have created an entire email training series designed to help you come up with unlimited content ideas for your site:
Once you have expertly configured your WordPress site, the next step is to optimize the process. This step is addressed in the next article in the WordPress Traffic Automation Blueprint series.
This is the end of Part Four
To keep reading about this topic, click on the link below:
- Web Traffic Blueprint Part 5 – How To Turn Your WordPress Site Into An Automated Traffic Generation Machine
"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now