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WordPress Traffic Automation Blueprint – Part 4 (Automation)

Welcome to Part 4 of our Web Traffic Blueprint article series, where we show you how to drive visitors automatically to your website using WordPress.

So far, here is what we have covered in this article series:

In Part One, we explain why using an expertly configured WordPress website or blog is the key to generating automated traffic …

(With an expertly configured WordPress blog, all you have to do to drive web traffic is add content on a regular basis!)

In Part 2, we focused on the setup phase of the blueprint. We explained the best way to start if you don’t have a web presence yet, how to set everything up if you already have a site, and what to do if your existing website was built with WordPress.

(In Part 2 we show you where to set up WordPress on your domain)

In Part 3, we discuss the configuration phase.

Here, we configure all the settings (hosting, WordPress and external) that can affect your website’s ability to generate traffic automatically …

(In Part 3 you will configure hosting settings, internal settings, and external settings that can affect your website’s traffic-getting ability)

In this section of the series, we explain how to set up various WordPress plugins that can drive new visitors automatically to your website as you begin to publish web content on a consistent basis.

Why It Makes Sense To Automate The Traffic-Getting Process

Depending on which marketing experts you talk to, you could end up investing an hour or two (or more) every day posting content on social media, as well as running your business, creating content and managing your online presence.

Most small business owners lack the time, human resources and budget to employ the services of a full-time marketing and content creation department and engage in the kind of content marketing that many online marketing experts recommend doing. If you are spending most of your time checking Twitter, LinkedIn, or Facebook in addition to writing content for your blog or website, how does anything in your business get done?

(Small businesses spend most of their working hours keeping their businesses up and running. Infographic source: NFIB)

Small businesses spend most of their time trying to keep their businesses up and running. In addition to running a business, there’s also sales and marketing. After all, businesses need to stay competitive and make sales in order to survive.

A study of small businesses conducted by email and social media marketing company Vertical Response found that:

(Small businesses are spending more time every year marketing and promoting themselves online. Image source: VerticalResponse.com)

As businesses spend increasingly larger amounts of time on online marketing in order to compete and survive, this puts more and more pressure on businesses to prioritize their time on other vital areas …

(Businesses with limited marketing budget, resources, and time and many areas to focus on need to plan their marketing strategy very carefully.)

One other thing to consider is that, in addition to spending time social websites, you are investing all of your efforts into virtual real estate that you don’t control. You don’t own Facebook, Twitter, or Pinterest. These sites can make decisions that can dramatically affect your business without requiring your input. Why invest so much time and effort building a business on someone else’s real estate? With WordPress (self-hosted), you can control your own virtual real estate and publish your content automatically to other sites.

Automating systems and process to save time and increase productivity is not new. Businesses have been doing it since the Industrial Age. In the Digital Age, however, the increasing availability of so many new online marketing channels creates a number of dilemmas for small business owners and business managers, especially for those with limited resources, time, and budgets. For example:

The Benefits Of Automating The Traffic-Getting Process With WordPress

What I’d like to show you now, is a free, simple, and effective method that lets you automate the traffic-getting process with WordPress.

With this formula, you will be able to:

Many automated web traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we urge you to avoid using black hat sites, tools, methods, and anything designed to flaunt or violate the policies and terms of service of companies like Facebook, YouTube, Google, etc..

(Web traffic automation doesn’t need to involve the use of black hat methods!)

The focus of this article series is to show you how to automate your content distribution in order to leverage your time and efforts, and increase your exposure online to websites frequented by your target audience.

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

We’ve just seen that many business owners lack the time, resources and financial means to engage in the kind of content marketing that most experts advise doing. What you want to do, then, is to be strategic and work smart within your limitations.

So, instead of posting content to different marketing channels, which can be extremely time-consuming …

(Posting content to different marketing channels individually can be very time-consuming!)

Why not opt for this time-saving approach instead …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.

With WordPress, you can publish content one-time, and automate your content distribution to all other channels.

You can:

As your business evolves, you can add more functionality and automate processes like:

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

How do you get all this done?

Simple … first, set up your website or blog as explained in Part Two. Then, get everything configured as shown in Part Three. After all this is in place, you can then automate the content distribution using plugins such as the ones listed below.

The video below shows you how everything works once your WordPress site has been expertly configured …

WordPress Web Traffic Blueprint – Traffic Generation Plugins

Let’s take a look now at some examples of plugins that can help to:

Jetpack

You can get your posts automatically distributed to sites like Tumblr, Facebook, Twitter, LinkedIn, GooglePlus and more as soon as you publish your content using a WordPress plugin like JetPack.

Download URL: https://jetpack.com/

Jetpack is a free WordPress plugin with many useful functions.

After Jetpack has been installed, connect the plugin to your WordPress.com account (as described in Part 3.) …

(Make sure that Jetpack is connected to your WordPress.com account)

Next, activate a feature called Publicize

(Jetpack plugin – Publicize)

Once this section is configured, you will be able to automatically share your posts on Twitter, Facebook, Tumblr, LinkedIn, GooglePlus, and more …

(Distribute your posts to various social sites.)

After configuring all of the account and plugin settings, your content is ready for distribution.

The Publicize feature adds a new section to your Publish box …

(Publicize settings displays in your publishing section.)

Now, whenever you publish new content, it will automatically get shared on every account you have set up …

(As soon as you publish, your posts are automatically syndicated online.)

The Jetpack plugin provides you with a hands-free, automated way to get more exposure online for your content on social networks.

CommentLuv

(CommentLuv)

The native WordPress commenting system lets your site users engage with your web site, post new comments, reply to existing comments and participate in discussions.

You can enhance the WordPress native commenting feature with a 3rd-party commenting plugin that integrates with social media, helping to share and spread your content around.

For example, with a WordPress plugin like CommentLuv (Premium version), you can make your site more attractive to commenters by offering them a wider choice of backlinks if they tweet, +1, or like your post. This plugin will visit the comment author’s site while they type their comment and retrieve their latest blog posts, which they can include with their comment after clicking the submit button.

(CommentLuv can attract more comments and visitors and improve user engagement on your website.)

Go here to learn more about the benefits of using this handy plugin:

Social LinkMachine

(SocialLinkMachine – Set-and-forget content distribution plugin for WordPress)

Social LinkMachine is a plugin for WordPress that allows you to automatically syndicate and drip-feed your content to dozens of authority platforms, build anchor text backlinks, include relevant YouTube videos and images, and create 2nd-tier links and social signals on auto-pilot …

(Social Link Machine – drip-feed your content to over 30 traffic-generating platforms)

With Social LinkMachine installed, you can automatically syndicate content to over 30 traffic-generating platforms, such as:

Visit the plugin website for more details about using this great plugin: SocialLinkMachine

Also, if you would like to know more about setting up social media monitoring (in order to get useful information about your content distribution campaigns), we have written a comprehensive article on social media monitoring tools that you may want to check out. To learn more, go here:

The above are just some examples of the many plugins that WordPress makes available for automating the distribution of your content online.

Kickstart Your WordPress Traffic System

After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:

WordPress Traffic Automation System: Automated Content Sharing Process – Summary

Once you have your website or blog and plugins configured and fully set up, all you then need to do to automatically bring web traffic is add new content on a regular basis.

If you need topics for posting content on your website or blog, then subscribe to our FREE email training series here:

Once you have expertly configured your WordPress site, the next step is to optimize the web-traffic generation process. This step is addressed in the next article in our WordPress Traffic System series.

This is the end of Part 4

To read more, click here:

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