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WordPress Traffic Automation Blueprint – Part 4 (Automation)

Welcome to Part 4 of our Website Traffic Blueprint article series, where we show you how to turn a site into an automated traffic generation machine using WordPress.

So far, here is what we have covered in this series:

In Part One of this series, we explain why using an expertly configured WordPress website is the key to automating traffic to your site …

(With an expertly configured WordPress website, all you have to do to begin attracting more traffic is add great content on a regular basis!)

In Part Two, we focused on the setup phase of the traffic automation system. We explained the best way to start if you don’t have a web presence yet, how to set everything up if you already have a site, and what to do if your site has been built using WordPress.

(In Part two we show you where to set up WordPress on your domain)

In Part Three, we focus on the configuration phase of the traffic automation system.

Here, we configure all the settings that can affect your site’s ability to generate traffic automatically …

(In Part Three we show you how to configure hosting settings, WordPress settings, and external settings that can affect your website’s ability to generate traffic automatically)

In Part 4, we look at ways to automate traffic to your website using various WordPress plugins.

Why Automating The Traffic-Getting Process Makes Sense

Depending on which experts you talk to, you could end up investing an hour or two (or more) per day promoting your business on social media while also running your business, creating content and managing your online presence.

Most businesses lack the time, resources and budget to employ the services of a full-time marketing department and engage in the kind of content marketing that many marketing experts are prescribing. If you were to spend hours checking Twitter, LinkedIn, or Facebook in addition to researching and writing content for your blog or website, how would anything in your business ever get done?

(Small business owners spend most of their time keeping their businesses up and running. Infographic source: NFIB)

Many business owners spend most of their time keeping their businesses up and running. In addition to running a business, there’s also sales and marketing. After all, businesses need to stay competitive and grow in order to survive.

Marketing research conducted by email and social media marketing company Vertical Response found that:

(Businesses are spending more time marketing and promoting themselves online. Infographic: VerticalResponse.com)

As small businesses spend more time on online marketing as a matter of business survival and competition, this puts more and more of a squeeze on businesses to prioritize their time on other areas …

(Businesses with limited resources, budgets, and time and many different business areas to focus on need to plan their marketing strategy very carefully.)

One other important thing to keep in mind is that, in addition to spending time promoting and marketing your business on a number of social sites, all of your efforts are going into virtual real estate that you have no control over. You don’t own Facebook, Twitter, or YouTube. These sites often will make decisions that affect your business without prior notification. Why invest so much effort and time building content on rented real estate? With a self-hosted WordPress site, you can control your own virtual real estate and publish your content automatically to other online properties.

Automating processes to save time is not new. Businesses have been doing it since the dawn of the Industrial Age. In the Digital Age, however, the exponential growth marketing channels creates a number of dilemmas for business owners, especially for those with limited time, marketing budgets, and resources. For example:

The Benefits Of Automating Your Traffic-Getting Process With WordPress

What we’d like to share with you now, is a free, simple, and effective formula for automating your traffic generation process with WordPress.

With this formula, you will be able to:

Many automated traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we urge you to avoid using black hat methods, software, sites, and anything that violates the policies and terms of service of services like Facebook, Twitter, Google, etc..

(Automating your web traffic does not require using black hat techniques!)

The focus of this series of articles is to show you how to automate your content distribution so you can leverage your time and efforts, and get additional exposure online from sites used by your target audience.

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

We’ve just seen in the previous section that many small businesses lack the time, resources and financial means to engage in the kind of content marketing that many experts advise doing. What you want to do, then, is be strategic with your limited resources, budget, and time.

So, instead of posting content to each channel, which can be extremely time-consuming …

(Posting content to individual marketing channels can be very time-consuming!)

Why not use this method instead …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.

With WordPress, you can publish content once, and automate the distribution of your content to all other services.

You can:

As your business evolves, you can add more functionality and automate processes like:

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

How do you do all of this?

Simple … first, set up your site as described in Part Two. Then, configure everything as explained in Part 3. Once all of this is in place, you then automate these processes using plugins such as the ones listed in the section below.

The video below shows you how everything works once your WordPress site has been expertly configured …

WordPress Web Traffic Automation Blueprint – Traffic-Getting Plugins

Let’s take a look now at a few traffic-generation WordPress plugins that can be used to:

Jetpack

You can get your posts automatically distributed to sites like Tumblr, Facebook, Twitter, Google+, LinkedIn and more as soon as you publish your content using a WordPress plugin like JetPack.

Download URL: https://jetpack.com/

Jetpack is a free WordPress plugin with many great functions.

After Jetpack has been installed, you will need to connect the plugin to the WordPress.com account you set up in Part 3

(Connect Jetpack to your WordPress.com account)

Next, activate a feature called Publicize

(Activate the Publicize feature on Jetpack)

Once this section is configured, you will be able to automatically share your posts on Tumblr, Twitter, Facebook, LinkedIn, Google+, and more …

(Share your content automatically on various social media sites.)

After configuring all account and plugin settings, your content is ready for distribution.

Publicize adds a new section to your Publish box …

(Publicize account options displays in the post publishing area.)

Now, whenever you publish new content, it will automatically get shared on every account you have set up …

(As soon as posts are published, they will be automatically syndicated online.)

Jetpack provides you with a hands-free way to get more exposure for your content online on social websites.

CommentLuv

(CommentLuv)

WordPress has a built-in commenting feature that lets your visitors engage with your site, post new comments, reply to other users and engage with your content.

You can expand the WordPress built-in commenting feature using a third-party plugin like Disqus, IntenseDebate, LiveFyre, or CommentLuv that integrates your comments with social media, helping to spread and share them online.

For example, using a plugin like CommentLuv (Premium version) can encourage a greater level of commenting and improve user engagement on your website or blog. The plugin encourages readers to comment using SEO and social reward features like backlinks, the ability to add twitter names to comments, ability to use keywords in the user name, and social enticements for content-sharing. This plugin will visit the site of the comment author while they enter their comment and retrieve their latest blog posts, which can be included with their comment after clicking the submit button.

(CommentLuv can encourage a greater level of commenting and create more user engagement on your website or blog.)

Go here to learn more about this plugin:

SocialLinkMachine

(SocialLinkMachine – WordPress content distribution plugin)

Social Link Machine is a set-and-forget plugin for WordPress that allows you to automatically syndicate content, build anchor text backlinks, include relevant images and videos, and create second-tier links and social signals on auto-pilot …

(SocialLinkMachine – drip-feed your content automatically to dozens of online platforms)

With Social Link Machine installed, you can automatically syndicate and drip-feed your content to dozens of traffic-generating websites, like:

Go here to learn more about this plugin: Social Link Machine

Also, if you would like to know more about setting up social media monitoring (so you can get actionable information about your content marketing campaigns), we have written a detailed article where we explore a number of social media monitoring tools and technologies that will help you manage, measure, and analyze your social media marketing campaigns. More info:

The above are just some examples of the many content distribution plugins that are available to WordPress users.

Kickstart Your WordPress Traffic System

After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:

WordPress Traffic Automation Blueprint: Automated Content Sharing Phase – Summary

Once you have your website and plugins fully set up and configured, all you need to do then is publish new content regularly to automatically drive more web traffic organically.

If you need great content ideas for your website or blog, then subscribe to our email training series here:

Once you have configured your WordPress site, the next step is to optimize the process. This step is explained in the next article in the WordPress Traffic System series.

This is the end of Section 4

To continue reading about this topic, click on the link below:

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